Barbara Aria Email & Phone Number

New York, Ny

Instrumental in many digital projects, primarily .edu, nonprofit and health:• Develop brand voice and content strategy, design content models, lead content development. • CRM and social strategy• Core member of team that built Webby Award-winning, state-of-the-art website for parents of kids with learning disabilities, Understood.org. Created content models that enabled client-side editorial team to quickly translate dense text produced by a team of experts into scannable and engaging webpages for busy parents. Key role in steering complex personalization and CRM strategies. Helped guide creation of unique interactive features that offer parents a window into their children's experiences.

Brooklyn, Ny

Planned, relaunched and grew niche content site Seniorplanet.org for nonprofitwith a mission to "harness the power of technology to change the way we age."• Developed an integrated content, CRM and social media strategy thatdrove traffic and built engagement. Built content partnerships and a stable of terrific writers.• Seniorplanet.org was one of 12 online destinations invited to partner with PBS's Next Avenue.org as part of that site's audience development strategy.

New York, Ny

Led vision and strategy at launch for content site targeting millennial moms.• Conceived, built and oversaw growth of highly successful community platform that was nominated for a Cribsie award. Community grew from 0 to 100,000 members in 12 months.• Led creation of third-party custom content leveraging social and CRM platforms, and introducing new interactive content types for brands including Stonyfield Farms, Philips Avent, Shutterfly and Sony.• Relaunched CRM stream of 140 weekly pre- and postnatal stage-based newsletters, devising a hybrid model and growing subscriber base to 2.1 million. • Drove 450% increase in UVs over 2 years and increased profitability that led to sale of the company in late 2011.

Nyc

For Nickelodeon's Nick Jr., led small product-development team to conceptualizenew editorial product for moms. This monthly family-lifestyle/momtime print magwith projected 1.5 MM national circulation was ultimately morphed into a popularonline solution that adopted many of its elements.

Expanded Time Out brand for new readership of city parents and steeredmagazine for growth and visibility.• Secured contributions from high-profile individuals, grew newsstandsales and subs, and attracted attention from network and local TV.• TONY Kids rapidly grew in circulation, becoming ubiquitous in New Yorkparent circles within a year.• Nominated for the coveted ASME award in year two.

Greater New York City Area

Originated Kids section for arts-and-entertainment weekly. Anticipating trend toward more sophisticated children’s entertainment, the section quickly became known as the go-to place for a knowledgeable take on cultural offerings for families and was spun off into a standalone magazine.

• Contributing writer: New York Magazine, Toronto Globe & Mail• Other magazine & newspaper credits including: Redbook, Baby Talk, Travel & Leisure Family, Offspring, Hallmark magazine.• Author and co-author of more than a dozen books in parenting, arts & entertainment, self-help. amazon.com/author/barbaraaria • Book packager, taking books from concept through printer-ready assets.