Barbara A. Roth Email & Phone Number

New York, New York

Assist companies that require change to stimulate significant sales/profit growth, or that have unrealized market potential that needs to be capitalized.• Vitalize Labs LLC. / EBOOST, Interim Chief Operating Officer (Sept 2013 – Present) Natural energy shot and powder company• Ella’s Kitchen Inc., Interim President, North American (2012 – July 2013) - Exceeded fiscal sales and EBIT targets (sales +48% vs. YAG) for innovative baby food company; launched 23… Show more Assist companies that require change to stimulate significant sales/profit growth, or that have unrealized market potential that needs to be capitalized.• Vitalize Labs LLC. / EBOOST, Interim Chief Operating Officer (Sept 2013 – Present) Natural energy shot and powder company• Ella’s Kitchen Inc., Interim President, North American (2012 – July 2013) - Exceeded fiscal sales and EBIT targets (sales +48% vs. YAG) for innovative baby food company; launched 23 new products to expand portfolio by 50%+; gained 15+ new US retail chains; entered Canada with distribution in all key retailers. Company was sold to Hain Celestial• Other clients include: Digital media promotion developer; On-line developer/publisher of social networking applications & casual games Show less

Montvale, Nj

Managed P&L for $300MM revenue coffee and tea business. Led 200 person organization; reported to five member executive office based in London and multiple individual company operating boards.• Tripled EBIT, delivered consistent year over year organic growth to more than double net sales, and generated 110% margin improvement on Eight O’Clock coffee• Delivered strong return on investment with private equity owners tripling their investment in 2.5 years• Drove 46% manufacturing COGS… Show more Managed P&L for $300MM revenue coffee and tea business. Led 200 person organization; reported to five member executive office based in London and multiple individual company operating boards.• Tripled EBIT, delivered consistent year over year organic growth to more than double net sales, and generated 110% margin improvement on Eight O’Clock coffee• Delivered strong return on investment with private equity owners tripling their investment in 2.5 years• Drove 46% manufacturing COGS reduction at coffee plant • Rebuilt over 80% of the organization as coffee business moved to stand-alone; merged 3 offices into 1 while consolidating TATA’s U.S. businesses • Brought underperforming retail tea businesses to profitability • Repositioned Eight O’Clock brand to create the “Value Gourmet” segment while challenging category norms Show less

Montvale, Nj

Eight O’Clock brand was sold by A&P to a private equity fund owned by Gryphon Investors in 2003; in 2006, Gryphon Investors sold the Eight O’Clock Company to Tata Coffee, a subsidiary of Tata Global Beverages. In 2008, Tata Global Beverages merged all U.S. beverage entities (Eight O’Clock® Coffee, Tetley® Tea and Good Earth® Tea retail brands and the Tetley Harris foodservice business).See CEO/President of Eight O'Clock Coffee Company

Dayton, Oh

Managed P&L and day-to-day operations of fine printing company which serves artists and publishers, and of Big League® Cards, a specialty trading card division. • Set plan for the Company to turn a profit and exit business (2004)

Chicago, Il / Maui, Hi

A start-up specialty coffee producer in Maui, Hawaii. Responsible for P&L and business transformation. Managed two offices, brokers, distributors and agencies. Directed roasting operations, warehouses, logistics, purchasing, worldwide sales, and marketing. • Transformed business model to develop higher margin segment and to reduce cost structure by moving from a “coffee plantation” to viable consumer-driven business• Delivered over 25% annual reduction in cost of goods totaling more… Show more A start-up specialty coffee producer in Maui, Hawaii. Responsible for P&L and business transformation. Managed two offices, brokers, distributors and agencies. Directed roasting operations, warehouses, logistics, purchasing, worldwide sales, and marketing. • Transformed business model to develop higher margin segment and to reduce cost structure by moving from a “coffee plantation” to viable consumer-driven business• Delivered over 25% annual reduction in cost of goods totaling more than $500M savings; originated multi-facility roasting plan to prevent additional $400M variable expense and optimize new products Show less

Category Marketing Manager – Jolly Rancher (1996 to 1997)Brand Manager – Bars Business Unit (PayDay) (1994 to 1996)Brand Manager – Heath Franchise (1993 to 1994) Brand Manager – Whoppers (1993)Progressed through high-profile brand management assignments. Delivered strong, sustainable revenue and profit results while driving business transformation on key equities. • Spearheaded business revitalization of $125 million Jolly Rancher Hard Candy, Jolly Rancher Bubble Gum and… Show more Category Marketing Manager – Jolly Rancher (1996 to 1997)Brand Manager – Bars Business Unit (PayDay) (1994 to 1996)Brand Manager – Heath Franchise (1993 to 1994) Brand Manager – Whoppers (1993)Progressed through high-profile brand management assignments. Delivered strong, sustainable revenue and profit results while driving business transformation on key equities. • Spearheaded business revitalization of $125 million Jolly Rancher Hard Candy, Jolly Rancher Bubble Gum and Jolly Rancher Gummies franchise. Led turnaround reversing sales erosion by 17% and restoring #1 position in hard candy segment• Architect of re-engineered $90 million PayDay, Zero, Zagnut, Butternut and Milkshake brands; reconfigured business direction and strategy to ignite declining sales by 23% Show less

Achieved increasing responsibilities on Kraft Grated Cheese, Kraft Natural Cheese, and Polly-O businesses. Honed logical strategic thinking and problem solving competencies by critically and objectively assessing key business drivers and growth levers across a variety of consumer driven businesses.• Led development of innovative Kraft Grated package, generating 16% growth on stagnant business; creatively reduced capital expenditures by $6 million, and accelerated introduction plan and… Show more Achieved increasing responsibilities on Kraft Grated Cheese, Kraft Natural Cheese, and Polly-O businesses. Honed logical strategic thinking and problem solving competencies by critically and objectively assessing key business drivers and growth levers across a variety of consumer driven businesses.• Led development of innovative Kraft Grated package, generating 16% growth on stagnant business; creatively reduced capital expenditures by $6 million, and accelerated introduction plan and execution• Introduced and grew newly created String Cheese segment with Polly-O String Cheese Show less

Masters Of Management (Mba), Strategy, Marketing

Bachelor Of Science (Bs), Marketing Major / Mathematics Minor

Activities and Societies: Class Treasurer, Pi Beta Phi