Barbara Ashley Email & Phone Number

London, Gb

London, England, Gb

London, United Kingdom, Gb

Following its acquisition of Memery Crystal. Reporting into the Group Chief Executive, responsible for group BD & marketing including the legal services division (trading as two brands Rosenblatt and Memery Crystal), litigation finance business Lionfish Finance, and sell-side M&A advisory firm Convex Capital.

London, England, Gb

Responsible for the business development (BD) and marketing function at London law firm Memery Crystal. Leading a busy team covering the full range of BD activity, ranging from practice group BD and brand and digital marketing, to pitching, PR and client development.

London, Gb

Leading the business development function in this established London law firm, responsible for a well-regarded BD team focused on the firm's go-to-market groups.Working closely with the Director of BD & Marketing, client partners and firm leadership to develop and deliver the firm's change program and build a successful strategic platform for sector-driven business and client development.

Helping professional services businesses to achieve their objectives by delivering projects and providing advice on business development, client service delivery and marketing.EXAMPLE CLIENT WORK:• Wrote job description for sector leader for leading African law firm along with guidance on successful approaches to moving from a practice group to sector-led business model.• Created toolkits to broaden the reach of stakeholder engagement for leading legal research business Acritas. Over 30 pieces of content written (templates, how to guides and webinars) and topics included business planning, pitch best practice, client feedback and lateral hires. • Advised Acritas on how law firms can make the best use of Acritas’ key research products; established brand ‘Sharplegal’ and new product ‘Acritas Stars’ to identify BD opportunities with new and existing clients.• Coached a leadership advisory business on their BD strategy and execution including presenting at a partners’ meeting and advice on creating a sustainable blueprint for a new major Middle Eastern training contract.• Presented at May 2017 KM Legal conference on ‘Helping fee earners create prosperous, successful client and contact relationships.’• Wrote an article for the September 2017 PM Forum magazine ‘A five-step model to help you deliver change.’

London, London, Gb

Lead a busy key account and client development team in this well-known sector and market driven law firm. A member of the BD leadership team, responsible for a successful team of sector business developers and key account managers.Responsible for sector and client development, client-centric projects and strategy. Worked closely with key client partners and sector leadership to enable the firm to develop successful BD approaches and tactics that drove growth through the development of deeper client relationships.ACHIEVEMENTS INCLUDED:• Lead an innovative firmwide strategic change sales project which included a series of profile raising, employee engagement and client targeting campaigns that brought together CMS’ UK disputes experts to position CMS as a £multi-million disputes powerhouse.• Lead and rejuvenated the planning process for sectors and key accounts working with 10 sector leaders, the BD director and the sector BD teams to focus marketing strategies and improve success from planning.• Built a well-regarded BD team that included lateral hires ranging from senior manager to marketing assistant.• Owned the firm’s client feedback programme, including internal and external reporting and follow up with partners. CMS was the only law firm to publish its client feedback. Improvements included extending the reach to include tender debriefs alongside relationship and work-specific reviews.• Designed and delivered BD and client development training to partners, lawyers and future trainees. Worked with clients, other business services experts, external advisers and the Senior Partner.

London, Gb

Overall responsibility for BD and marketing, reported to the Managing Partner and Finance Partner of this well-regarded boutique firm. Lead a 6-strong marketing team delivering a full-service marketing function to 50+ partners and their teams.RESPONSIBLE FOR:• business and marketing strategy, • segmentation, targeting and positioning, • brand promotion and marketing communications, • client relationship management (CRM) programmes and system implementation, • training, professional development and coaching • marketing recruitment.

Designing and delivering strategic projects, training and presentations as a freelance BD resource to help firms identify, meet and exceed their marketing, sales, client development and profile-raising goals. Giving partners and practice management leaders the support they need to achieve their objectives. EXAMPLE CLIENT WORK:• Researched and wrote two well-received thought leadership reports: What in-house lawyers like and dislike in marketing from law firms, and What in-house tax directors like and dislike in marketing from tax advisors as a tool to raise their profile and develop relationships with targets.• Designed and delivered a one-day workshop for the central bid team of a top 5 global law firm on effective challenge, including 1:2:1 follow-on coaching and advice.• Designed and delivered a key account management and fee negotiation masterclass for the Real Estate tax team of a top 10 German accountancy firm in Frankfurt.

BD consultant working with professional practices, helping them to win new business more efficiently and successfully. Clients ranged from the full spectrum of professional practices to household name corporations and FTSE businesses.EXAMPLE CLIENT WORK:• Advised bid and account teams on sales techniques and on specific opportunities for a variety of law firms with clients ranging from telecoms, pension schemes, insurance, healthcare, public sector and owner-managed businesses.• Reviewed and rewrote over 50 pieces of sector and service line content for two top 20 law firms for use as tailorable best of breed content in sales material and bid documents.• Wrote and delivered masterclasses on account management, BD strategy, fee negotiation, and bid best practice, to a mixed audience of partners and business developers.

London, Gb

Headed up BD function, managed busy team of five. Responsible for all business development activities across this diverse FSA and ICAEW regulated business. EXAMPLE WORK:• Lead, designed and project managed firmwide initiative to shape client-care standards across the firm. Project included client research, employee engagement and brand management• Set and shaped BD strategies for individuals, teams and practice areas including campaign management and marketing planning• Supported directors in developing their client base and winning new business in line with the firm’s strategy• Managed client management projects including developing the key client management programme, client feedback, best practice client relationship management, identified target clients and successful approaches for those targets. Role was client-facing.

London, Gb

Responsible for busy BD team covering bid management and advice, client feedback and client care. EXAMPLE WORK:• Managed, advised on and coordinated all BD pitch support firmwide (approximately 120 pitches a year)• Advised on BD strategies for individuals, sectors and practice areas including campaign management and marketing planning• Created firmwide credentials and marketing tools for partners and teams• Wrote standard content and bid templates • Created and launched bid best practice and tender guidance material.

London, London, Gb

Chair of principal regional committee representing London members of the Professional Marketing Forum. Met monthly to discuss issues facing the sector, and set the agenda for professional events and lobbying topics for the year ahead, including sourcing speakers and agreeing venues.

London, Greater London, Gb

Responsible for new business firmwide, part of a specialist client development team within BD. Researched and created best practice bid management processes as well as marketing communications and one to one consultancy on large tenders/new business initiatives. Successfully launched new best practice approach.

London, Greater London, Gb

Managed high-level communications project firmwide (working with more than 14 marketers, and 50 partners). Created and disseminated message strategies, and CRM, marketing research. Included primary and second research as well as partner coaching on media relations. PR project targeted at Chambers and Legal 500 successfully saw firm’s leadership in litigation recognised again for the second year, a point of competitive advantage and differentiation.

London, Gb

Part of a dedicated team supporting the partners of the employment pensions and incentives department. Responsibilities included business development, client relationship management, budget management, marketing research, event management, copywriting publications, PR, internal communications, coaching, training and project management. EXAMPLE WORK:• Worked with global marketers on European cross-selling initiatives and pitches. • Created new service offering to establish a relationship with an elusive key bank target successfully resulting in new work.

Involved in broad range of marketing activities including project management, BD, bid support, marketing communications and events.

Palo Alto, Ca, Us

Award-winning university placement providing account management and marketing support for a 3-person Accenture and Arthur Andersen account team with revenues that grew from £2million to £14million in the period.

Ba Hons Retail Marketing, Trade Marketing, Marketing Principles, Services Marketing, Marketing Communication

Chartered Marketer, Marketing Planning, Strategy, Analysis, International Marketing, Marketing Management