Barbara Ashley's Location
London, England, United Kingdom, United Kingdom
Barbara Ashley's Contact Details
Barbara Ashley work email
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Barbara Ashley personal email
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About Barbara Ashley
As the Marketing Lead for Energy & Resources at Baringa, a global management consulting firm, I leverage my 20+ years of experience and expertise in business development (BD), marketing, and client development to help leaders and teams collaborate and deliver value and excellence to our clients. I have a proven track record of planning and executing strategic BD campaigns, writing and publishing research reports and guides, evaluating and optimizing professional products, and creating and delivering training on BD and client development.My core competencies include BD, account management, and winning new business, as well as branding, professional services marketing, feedback, research, awards, and client relationship management. I enjoy working with diverse and talented people who share my vision of delivering impactful solutions and insights to the energy and resources sector. My mission is to support and enable Baringa's growth and reputation as a trusted partner and thought leader in the industry.
Barbara Ashley Work Experience Details
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BaringaBaringaLondon, Gb -
Marketing Lead, Energy & ResourcesBaringa Apr 2023 - PresentLondon, England, Gb -
Group Head Of Business Development & MarketingRbg Holdings Plc Jun 2021 - Dec 2022London, United Kingdom, GbFollowing its acquisition of Memery Crystal. Reporting into the Group Chief Executive, responsible for group BD & marketing including the legal services division (trading as two brands Rosenblatt and Memery Crystal), litigation finance business Lionfish Finance, and sell-side M&A advisory firm Convex Capital. -
Head Of Business Development & Marketing (Maternity Cover)Memery Crystal Mar 2021 - Dec 2022London, England, GbResponsible for the business development (BD) and marketing function at London law firm Memery Crystal. Leading a busy team covering the full range of BD activity, ranging from practice group BD and brand and digital marketing, to pitching, PR and client development. -
Head Of Business DevelopmentHoward Kennedy Llp Apr 2018 - Dec 2020London, GbLeading the business development function in this established London law firm, responsible for a well-regarded BD team focused on the firm's go-to-market groups.Working closely with the Director of BD & Marketing, client partners and firm leadership to develop and deliver the firm's change program and build a successful strategic platform for sector-driven business and client development. -
PrincipalBarbara Hamilton, Business Development May 2017 - Apr 2018Helping professional services businesses to achieve their objectives by delivering projects and providing advice on business development, client service delivery and marketing.EXAMPLE CLIENT WORK:• Wrote job description for sector leader for leading African law firm along with guidance on successful approaches to moving from a practice group to sector-led business model.• Created toolkits to broaden the reach of stakeholder engagement for leading legal research business Acritas. Over 30 pieces of content written (templates, how to guides and webinars) and topics included business planning, pitch best practice, client feedback and lateral hires. • Advised Acritas on how law firms can make the best use of Acritas’ key research products; established brand ‘Sharplegal’ and new product ‘Acritas Stars’ to identify BD opportunities with new and existing clients.• Coached a leadership advisory business on their BD strategy and execution including presenting at a partners’ meeting and advice on creating a sustainable blueprint for a new major Middle Eastern training contract.• Presented at May 2017 KM Legal conference on ‘Helping fee earners create prosperous, successful client and contact relationships.’• Wrote an article for the September 2017 PM Forum magazine ‘A five-step model to help you deliver change.’
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Head Of Client & Sector DevelopmentCms Cameron Mckenna Nov 2013 - May 2017London, London, GbLead a busy key account and client development team in this well-known sector and market driven law firm. A member of the BD leadership team, responsible for a successful team of sector business developers and key account managers.Responsible for sector and client development, client-centric projects and strategy. Worked closely with key client partners and sector leadership to enable the firm to develop successful BD approaches and tactics that drove growth through the development of deeper client relationships.ACHIEVEMENTS INCLUDED:• Lead an innovative firmwide strategic change sales project which included a series of profile raising, employee engagement and client targeting campaigns that brought together CMS’ UK disputes experts to position CMS as a £multi-million disputes powerhouse.• Lead and rejuvenated the planning process for sectors and key accounts working with 10 sector leaders, the BD director and the sector BD teams to focus marketing strategies and improve success from planning.• Built a well-regarded BD team that included lateral hires ranging from senior manager to marketing assistant.• Owned the firm’s client feedback programme, including internal and external reporting and follow up with partners. CMS was the only law firm to publish its client feedback. Improvements included extending the reach to include tender debriefs alongside relationship and work-specific reviews.• Designed and delivered BD and client development training to partners, lawyers and future trainees. Worked with clients, other business services experts, external advisers and the Senior Partner. -
Head Of Business Development & Marketing (Maternity Cover)Winckworth Sherwood Llp Nov 2012 - Nov 2013London, GbOverall responsibility for BD and marketing, reported to the Managing Partner and Finance Partner of this well-regarded boutique firm. Lead a 6-strong marketing team delivering a full-service marketing function to 50+ partners and their teams.RESPONSIBLE FOR:• business and marketing strategy, • segmentation, targeting and positioning, • brand promotion and marketing communications, • client relationship management (CRM) programmes and system implementation, • training, professional development and coaching • marketing recruitment. -
PrincipalBarbara Hamilton Business Development May 2012 - Nov 2013Designing and delivering strategic projects, training and presentations as a freelance BD resource to help firms identify, meet and exceed their marketing, sales, client development and profile-raising goals. Giving partners and practice management leaders the support they need to achieve their objectives. EXAMPLE CLIENT WORK:• Researched and wrote two well-received thought leadership reports: What in-house lawyers like and dislike in marketing from law firms, and What in-house tax directors like and dislike in marketing from tax advisors as a tool to raise their profile and develop relationships with targets.• Designed and delivered a one-day workshop for the central bid team of a top 5 global law firm on effective challenge, including 1:2:1 follow-on coaching and advice.• Designed and delivered a key account management and fee negotiation masterclass for the Real Estate tax team of a top 10 German accountancy firm in Frankfurt.
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DirectorNever Second Jul 2010 - May 2012BD consultant working with professional practices, helping them to win new business more efficiently and successfully. Clients ranged from the full spectrum of professional practices to household name corporations and FTSE businesses.EXAMPLE CLIENT WORK:• Advised bid and account teams on sales techniques and on specific opportunities for a variety of law firms with clients ranging from telecoms, pension schemes, insurance, healthcare, public sector and owner-managed businesses.• Reviewed and rewrote over 50 pieces of sector and service line content for two top 20 law firms for use as tailorable best of breed content in sales material and bid documents.• Wrote and delivered masterclasses on account management, BD strategy, fee negotiation, and bid best practice, to a mixed audience of partners and business developers. -
Head Of Business DevelopmentSmith & Williamson Jan 2007 - Jul 2010London, GbHeaded up BD function, managed busy team of five. Responsible for all business development activities across this diverse FSA and ICAEW regulated business. EXAMPLE WORK:• Lead, designed and project managed firmwide initiative to shape client-care standards across the firm. Project included client research, employee engagement and brand management• Set and shaped BD strategies for individuals, teams and practice areas including campaign management and marketing planning• Supported directors in developing their client base and winning new business in line with the firm’s strategy• Managed client management projects including developing the key client management programme, client feedback, best practice client relationship management, identified target clients and successful approaches for those targets. Role was client-facing. -
Business Development ManagerSmith & Williamson Apr 2004 - Jan 2007London, GbResponsible for busy BD team covering bid management and advice, client feedback and client care. EXAMPLE WORK:• Managed, advised on and coordinated all BD pitch support firmwide (approximately 120 pitches a year)• Advised on BD strategies for individuals, sectors and practice areas including campaign management and marketing planning• Created firmwide credentials and marketing tools for partners and teams• Wrote standard content and bid templates • Created and launched bid best practice and tender guidance material.
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Chair Of London Regional CommitteePm Forum Sep 2006 - Sep 2008London, London, GbChair of principal regional committee representing London members of the Professional Marketing Forum. Met monthly to discuss issues facing the sector, and set the agenda for professional events and lobbying topics for the year ahead, including sourcing speakers and agreeing venues. -
New Business SpecialistHerbert Smith Freehills May 2003 - Apr 2004London, Greater London, GbResponsible for new business firmwide, part of a specialist client development team within BD. Researched and created best practice bid management processes as well as marketing communications and one to one consultancy on large tenders/new business initiatives. Successfully launched new best practice approach. -
Business Development Project ManagerHerbert Smith Freehills Oct 2002 - May 2003London, Greater London, GbManaged high-level communications project firmwide (working with more than 14 marketers, and 50 partners). Created and disseminated message strategies, and CRM, marketing research. Included primary and second research as well as partner coaching on media relations. PR project targeted at Chambers and Legal 500 successfully saw firm’s leadership in litigation recognised again for the second year, a point of competitive advantage and differentiation.
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Marketing CoordinatorAllen & Overy May 2002 - Sep 2002London, GbPart of a dedicated team supporting the partners of the employment pensions and incentives department. Responsibilities included business development, client relationship management, budget management, marketing research, event management, copywriting publications, PR, internal communications, coaching, training and project management. EXAMPLE WORK:• Worked with global marketers on European cross-selling initiatives and pitches. • Created new service offering to establish a relationship with an elusive key bank target successfully resulting in new work. -
Marketing ExecutiveD J Freeman Apr 2000 - May 2002Involved in broad range of marketing activities including project management, BD, bid support, marketing communications and events. -
Marketing Assistant (University Internship)Sun Microsystems Aug 1997 - Sep 1998Palo Alto, Ca, UsAward-winning university placement providing account management and marketing support for a 3-person Accenture and Arthur Andersen account team with revenues that grew from £2million to £14million in the period.
Barbara Ashley Skills
Business Development
Bid Strategy
Proposal Writing
Client Development
Key Account Management
Customer Experience
Customer Service
Customer Satisfaction
Campaign Strategies
Marketing
Feedback
Value Propositions
Training
Presentation Development
Employee Engagement
Selling Skills
Crm
Tender Management
Writing
Award Submissions
Strategic Planning
Marketing Strategy
Strategy
Differentiation
Change Management
Project Management
Management Consulting
Coaching
Workshops
Team Leadership
Team Management
Internal Communications
New Business Development
Professional Services
Marketing Communications
Customer Relationship Management
Event Management
Leadership
Public Relations
Barbara Ashley Education Details
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The Manchester Metropolitan UniversityMarketing Communication -
Cim | The Chartered Institute Of MarketingMarketing Management
Frequently Asked Questions about Barbara Ashley
What company does Barbara Ashley work for?
Barbara Ashley works for Baringa
What is Barbara Ashley's role at the current company?
Barbara Ashley's current role is Baringa.
What is Barbara Ashley's email address?
Barbara Ashley's email address is ba****@****mck.com
What schools did Barbara Ashley attend?
Barbara Ashley attended The Manchester Metropolitan University, Cim | The Chartered Institute Of Marketing.
What skills is Barbara Ashley known for?
Barbara Ashley has skills like Business Development, Bid Strategy, Proposal Writing, Client Development, Key Account Management, Customer Experience, Customer Service, Customer Satisfaction, Campaign Strategies, Marketing, Feedback, Value Propositions.
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