Barbara Ayotte Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

GBH is the leading multiplatform producer of content for PBS and a partner to NPR and PRX. I develop and manage the in-house editorial resources team that creates strategic communication content and products that build visibility for GBH’s mission, programs and leadership. We conceptualize, write and edit a wide range of content on GBH’s digital and print platforms including producing GBH’s monthly member magazine EXPLORE GBH, weekly and monthly e-newsletters, the annual report and other collateral materials, features on the GBH website and curation of images for GBH's large outdoor digital mural. Work closely with executive leadership team.

Volunteer Communications Director for documentary photography network of over 2,000 photographers from around the world. SDN presents thousands of visual stories on global themes at www.socialdocumentary.netEditor of ZEKE:, The Magazine of Global Documentary, distributed in the US and internationally www.zekemagazine.com

Medford, Massachusetts, Us

Led external and internal strategic communications, editorial, and media relations for leading large global health development nonprofit organization working in over 35 countries. Senior member of management team serving as strategic communications adviser to CEO and Vice Presidents on strategic communications, branding, and messaging.Led and mentored a high-performing cross-organizational team of communications professionals that produced compelling creative content on multiple platforms. Led year-long rebranding and messaging strategy and developed and implemented strategic communications and marketing plan.Created and executed editorial calendar and development of print/digital materials, including annual reports, brochures, emails, social media posts.Developed and implemented crisis communications plan. Managed internal communications and developed change management initiatives and employee engagement strategies for over 1,500 employees.Developed and executed media relations plan and digital strategy for former CEO's book End of Epidemics (www.endofepidemics.com) Co-created advocacy campaign, No More Epidemics and managed communications strategy. Produced day-long conference at Harvard Medical School on pandemic preparedness.Created and implemented major public events at high-level international conferences at the UN General Assembly and World Health Assembly.Worked with US Government agencies and with health ministers in dozens of countries. Created and managed thought leadership and media relations program.

Medford, Massachusetts, Us

Modernized and built the communications department: created blog, social media presence,email marketing program, and videos. Redesigned the website www.msh.org, significantly building traffic and engagement. Managed high performing communications team and budget.Built the MSH brand, repositioning the $300 million nonprofit to key external audiences in the public sector and increased awareness of MSH's work and leadership in health systems strengthening and technical excellence.Provided leadership for the development and implementation of MSH's integrated communications strategy and advocacy campaigns. Developed and led the four-year, Rockefeller Foundation funded Health for All Campaign for Universal Health Coverage (UHC) in Africa (Ethiopia, Kenya, Nigeria) and supervised the Health for All Post 2015 global campaign to ensure UHC was included in the Sustainable Development Goals.Managed MSH's 40th year celebration, including recruiting journalists and photographers for a major book Go to the People and produced gala events and videos. Created Photo Fellows program, sending six leading photographers to 12 countries to create new photo library.Built communications capacity of country teams and mentored communications professionals in dozens of developing countries, mostly in Africa.Instituted measurement and evaluation metrics to track and monitor communications effectiveness.Managed MSH presence at dozens of international global health conferences around the world.

New York, Ny, Us

Increased visibility and impact of leading human rights advocacy organization that shared the 1997 Nobel Peace Prize as a founding member of the International Campaign to Ban Landmines. Managed media relations at the Nobel ceremony in Oslo. Developed comprehensive international and national media strategies, created websites and developed digital strategies to increase online fundraising, advocacy, and constituency-building and engagement.Edited, co-wrote and produced over 100 health and human rights reports and journal articles. Extensive print production experience including books, posters, brochures, cards, newsletters. Developed and implemented strategic dissemination plans. Wrote and edited press releases, opinion pieces, letters to the editor, and speeches. Oversight of all news conferences and events. Developed press kits, press lists, and press clip library. Oversaw 20th anniversary media campaign resulting in dozens of national and regional media features and articles.Developed and managed budgets and strategic plans for programs on global health and human rights; right to health; HIV/AIDS treatment, prevention, and care; maternal mortality; landmines; US torture and detention policies in Iraq, Afghanistan and Guantanamo Bay; asylum and immigrant detention; juvenile justice; war crimes and forensic science; and violence against women, among many other pressing international and domestic health and human rights issues.Supervised the Campaign Against Torture, which exposed the involvement of psychologists in the US torture program of enhanced interrogation techniques and contributed to the Senate torture report. Edited two groundbreaking reports Break Them Down and Leave No Marks about the psychological effects of torture.Managed communication efforts of the Health Action AIDS campaign which worked to obtain passage of PEPFAR (The US President's Emergency Plan for AIDS Relief).Managed high performing team of communications professionals.