Barbara Baltar Email & Phone Number

Rio De Janeiro, Brazil

Rio De Janeiro, Brazil

• As Head of Product Design at Bemobi, I played a strategic role in an IPO and 2 M&A transactions, integrating PD teams and harmonizing operations.
• Led a multidisciplinary design team, including UX/UI designers
• Structured design strategies, ensuring the delivery of user-aligned products and business objectives
• Developed and implemented Design System to maintain consistency and quality of digital experiences
• Coordinated merger and acquisition processes, ensuring effective integration of teams and cultures
• Collaborated with stakeholders to ensure the design vision is effectively communicated.

Rio De Janeiro, Brazil

• Led a multidisciplinary team consisting of designers, copywriters, video producers, information architects, and more
• Created innovative strategies for online projects and digital marketing campaigns, including social media
• Developed and implemented solutions for websites, apps, and various platforms
• Collaborated with renowned clients such as Governo do Estado do Rio de Janeiro; PGE (Procuradoria Geral do Estado do Rio de Janeiro); Andrade Gutierrez; Grupo Cataratas; Globo; Canal Combate; Operaçao Lei Seca.
• Catalyzed innovation and design excellence to propel brands and achieve impactful results.

• Inspirational leadership of a creative team of 6 designers;
• Creation and execution of promotional activities, trade marketing, and impactful printed materials;
• Expertise in web design encompassing architecture, layout, social media, and applications;
• Strategic collaboration on projects for renowned brands such as Red Bull, LG, TEDxRio, Embratel, Devassa, Ambev e Mate Leão;
• Guiding the team towards creative and impactful solutions to strengthen brands and overcome challenges.

• Two-month Training Consultancy
• Developed comprehensive training manuals and curriculum for employees and clients, fostering optimal skill development.
• Guided the implementation of best-in-class navigation and system utilization practices, enhancing user proficiency and engagement.

Rio De Janeiro, Brazil

• Inspirational leadership of a creative team of 6 designers
• Creation and execution of impactful promotional activities, trade marketing, and printed materials
• Expertise in web design spanning architecture, layout, social media, and applications
• Strategic collaboration on projects for renowned brands such as Embratel, Oi, Casa&Video, Ponto Frio, H. Stern e H.Stern Home;
• Guiding the team towards creative and impactful solutions to strengthen brands and overcome challenges.

Rio De Janeiro, Brazil

• Led creative design projects for renowned clients like Embratel, Bayer, Oi, Multibrás (Brastemp), VR, Itaú, Telesp Celular e Coca-Cola;
• Seamlessly bridged design and development teams, ensuring efficient collaboration.
• Embraced prototyping methodologies, enhancing project effectiveness and adapting to industry shifts.
• Delivered end-to-end design solutions, driving innovation and impactful outcomes.

Rio De Janeiro, Brazil

• Orchestrated impactful print collateral (folders, catalogs, invitations, certificates, reports, etc.) and promotional materials.
• Crafted engaging video content, including program openings, intros, and logos, enhancing brand visibility.
• Led stand assembly for exhibitions, ensuring immersive and captivating brand representation.
• Seamlessly translated creative vision into various media, amplifying brand resonance and engagement.

Rio De Janeiro, Rio De Janeiro, Brazil

• Conceptualized and crafted impactful print materials (posters, brochures, invitations, catalogs), amplifying brand presence.
• Orchestrated exhibitions at prestigious venues like Casa França-Brasil, Espaço Cultural dos Correios, Museu do Ingá, and more.
• Seamlessly managed visual identity for cultural spaces and landmarks, including Theatro Municipal and Museu Carmen Miranda.
• Executed seamless event setups at Palácio Guanabara, ensuring flawless experiences.

• Conceptualization and development of catalogs, invitations, and graphic materials for exhibitions.
• Creation of opening panels, labels, and banners to enhance the audience's experience.
• Design of advertisements and informative materials to effectively promote events and exhibitions.
• Total commitment to ensuring quality and visual consistency in all aspects of the exhibitions.

Master'S Degree, Design

2004, Marketing

Activities and Societies: M.A. Marketing, IAG at Pontifical Cathlolic University of Rio de Janeiro

1995, Design

B.A. Visual Communications, Pontifical Catholic University of Rio de Janeiro, 1995