Barbara Barclay Email & Phone Number

Manalapan Township, New Jersey, Us

As Executive Director of the Neuro-Optometric Rehabilitation Association (NORA), I manage the business of NORA and work with the board of directors to deliver on NORA's goals. NORA is a multidisciplinary network of professionals committed to improving the quality of life for individuals with physical or cognitive disabilities resulting from acquired brain injuries. NORA works to ensure that patients receive appropriate ocular health evaluations and visual rehabilitation from healthcare providers who understand the vital role of vision in recovery and overall well-being.To help more patients get the help they need, our goal is to raise awareness of neuro-optometric rehabilitation services, promote interdisciplinary approaches across health care teams, and educate optometrists and others in neuro-optometric care. NORA, through our website and educational programs, provides individuals and caregivers with the resources and tools they need to achieve optimal visual rehabilitation.

We help companies developing wearables and eye-tracking applications with go-to-market strategy, business development, and product positioning. With deep expertise in startups, healthcare, vision care, and consumer electronics, we focus on:Go-to-Market Planning: Strategic market entry and launch executionBusiness Development: Identifying partnerships and driving growthCustomer Insights: Enhancing user experience with cutting-edge technology

Seattle, Wa, Us

As employee number one at Somalytics, spearheaded the development and commercialization of our groundbreaking miniature paper carbon nanotube capacitive sensor. Successfully raised $2.9M in capital, laying the foundation for growth. Achieved significant milestones in branding, technical engagement, and manufacturing, securing prototype contracts with leading consumer electronics and tech companies.Drove over 800 quality leads and 20 sales, at a cost of under $10 per lead. Built a manufacturing facility in the US, enabling production of over 100,000 sensors per month.Achievements were recognized with prestigious awards, including:• CES2023 Innovation Awards honoree in the Embedded Technology category for SomaCap, our innovative capacitive sensor• Android Authority Best of CES2023 award for SomaSleep, a revolutionary eye tracking sleep mask• Finalist in Fast Company’s 6th Annual World Changing Ideas Award, On the Rise category

Satellite Beach, Florida, Us

Bethesda, Maryland, Us

RightEye is a health technology company using eye tracking to revolutionize vision and healthcare by digitizing manual impairment tests, applying age based norms, and pinpointing specific dysfunction derived from injury and neurological disease. RightEye also creates computer-based oculomotor training solutions to improve dysfunction.As third employee, Partner and President of RightEye LLC, helped this company pivot immediately after arrival and launched its current product in October 2015. Helped build the business from 1 to over 500 customers in 5 years. Wrote and executed business and marketing plan including multi-channel marketing effort. Deployed and managed CRM system, PR, website, inventory, customer support, training, operations, sales. - Researched, identified, and acquired tests from universities including Parkinson’s & Other Movement Disorders, Reading, Autism; RightEye recently gained FDA Breakthrough Device Designation for its Parkinson’s test - Created new categories - eye-tracked health tests, functional vision tests, performance vision tests - Deployed a successful KOL program that earned the respect of leaders in optometry and chiropractic - they voluntarily present product case studies over 100 times a year on average - Helped the company earn over 6 regional and national awards including Honoree, CES 2018 Innovation Awards “Tech For A Better World” - Subject matter expert in performance vision, optometry, ophthalmology, chiropractic neurology, neurorehabilitation - plus all neurological injury and disease as reflected in the eye movements including MS, Alzheimers, Dyslexia, Parkinson’s Disease, Huntington’s, Essential Tremor, TBI and more - Identified and developed all new markets

Stockholm, Stockholm County, Se

Tobii Technology is the global market leader in hardware, software solutions and services for eye tracking and gaze interaction. Tobii products are widely used within the scientific community and in commercial market research and usability studies, as well as by people with disabilities as a means to communicate. Tobii also drives integration of eye tracking technology in a vast number of other areas, offering OEM components for integration into various industry applications such as arcade games, diagnostics, automotive safety and 3D displays. GM of Tobii, Inc., North American subsidiary of Tobii Technology, including - Market Research, Usability and Scientific Research market segments as well as Gaze Interaction, OEM and other Advanced Business Applications in the medical, education, entertainment, automotive, military, and design industries. P&L responsibility.Took nascent sales organization and created fully functioning subsidiary; doubled revenue by creating operational structure, including HR function, training/consulting, services business, support, deploying marketing and webinar program, conducting annual conferences. Grew team to 12. As member of Executive team, collaborated closely with global peers. Met as team in Swedish headquarters 6 times annually for strategic planning, reporting, sharing best practices. P&L responsibility. - Launched Training and Services business providing usability and market research that utilized Tobii products and grew to $1 Million in 1 year - Conceived, got funding and developed new online product, Tobii Track, enabling rapid analysis of eye tracking data - Launched and road-showed the first prototype gaze interaction computer ever including landing a presentation spot on the coveted All Things Digital 9 (Wall Street Journal) stageNegotiated, supported and sold OEM solutions to all start up eye-tracking-based businesses in North America; became SME across all eye tracking applications

Managed all sales and marketing efforts for this custom publishing organization, which sells primarily to the association market.

New York City, Ny, Us

For this $200Million business, developed product requirements, strategy, business plans, marketing plans. Implemented marketing plans, including all sales materials, presentations, advertising, promotions. Developed and implemented sales training for sales force of over 100. Managed pre and post-sales consulting team. Managed online commerce business.

Reston, Va, Us

Responsible for implementing global business in over 30 countries. Established business reseller relationships, marketing materials, selling model, wrote product requirements.

Joined this company as Director, Business Development and was promoted to VP Client services after 6 months. At this startup Internet organization, sold first business development deals to USA Today and The Globe. Created the Database Marketing function and oversaw the development of the Database for email targeting. Created the Client Service Department which delivered more than 20MM personalized emails weekly.

New York, Ny, Us

Promoted to run this $5MM subsidiary of ACNielsen in the UK. This media monitoring business was in a state of 6 year decline. Was able to stop the decline through improved business practices, renegotiated partner fees, implementation of new delivery software, and the creation of an integrated international database. Created, had approved and implemented a global business plan for integrated media monitoring across 35 countries. Negotiated outside partnerships with 12 companies and sold the first international deal covering 5 countries to Coca Cola.

New York, Ny, Us

In the UK business for this global organization, managed 50 employees and over $30MM in sales. Lead a complete redesign of the Client Service and Sales function, leading to increased revenue on a per employee basis and overall revenue increases of over $500K. Oversaw the implementation of over 400 new databases for clients as Nielsen switched to a new production system. 95% retention rate of clients in the face of a major new competitor from the US.

Chicago, Il, Us

As Director, Client Services, was the first employee selected to move to England and implement European Launch. In this startup role, acted as right hand to the European President; trained employees in Holland and Germany, wrote international proposals, negotiated deals with other countries, wrote business plan for Italy that was subsequently implemented. Designed and launched the first multi-country service, gained the first multi-country client, Unilever.

Mba, Marketing

Ba, German/Economics