Barbara Barnstead Email & Phone Number

Independent Business Development Strategist, building and developing business relationships, new marketing initiatives along with strategic planning for progressive businesses looking to accelerate their market share and revenue growth.

Phoenix, Arizona Area

Educate business owners, entrepreneurs along with sales and marketing professionals on utilizing the Phoenix Business Journal as a valuable tool in generating leads and growing revenue. Continually build community awareness of "subscriber content" publication, "digital edition" and "Book of Lists" while growing our audience subscription base. I facilitate a educational seminar called "Making Money with the Phoenix Business Journal". This stimulating seminar provides insight into maximizing weekly content, featured stories, our digital edition and the Book of Lists for warm prospecting and revenue growth.• Created lucrative business seminars for sales executives, sales teams, business development professionals and entrepreneurs. Brought in experts to speak on relevant business topics.• Personally conducted quarterly seminars on utilizing the business journal publication as a major sales tool for revenue growth and cultivating top business connections.• Promoted and aggressively sold proprietary commemorative plaques, reprints and PDFs. • Developed and implemented successful pre and post marketing program.• Created, designed and publicized custom PR packages to purchasers.• Advertised, marketed and sold exhibitor booths at 10 annual, prestigious PBJ signature events. • Increased exhibitor booth exposure and availability throughout the business community.• Secured 20% exhibitor booth repeat business.• Successfully promoted, demonstrated and sold customized multi-license digital business research portals (Enterprise Licenses).

Generate excitement, brand awareness & revenue through event executions and promotions. Engage, entertain, and educate customers while maximizing sales. Demonstrate in-depth product knowledge. Initiate dialogue and persuasively engage sales. Effectively communicate features & benefits of the product.Assisted notable corporations in developing new levels of brand awareness. Major clients included Procter & Gamble, Birds Eye, Nestle and Frito- Lay. Promoted products selected by management and drove sales through live event execution and customized branding programs.• Outperformed sales goals 100% in each measured quarterly period.• Increased brand awareness as well as new product introduction.• Contributed research and data as retail analytics.

Generated revenue through selling advertising space for 5 distinctly different advertising vehicles. Cultivated new accounts, reactivated dormant accounts and managed all existing client relationships. Lucratively tapped into new niche markets. Identified advertising expansion opportunities and delivered presentations on company products, services and benefits. Cross-sold and up-sold value added products to existing line. Managed all leads through internet, e-mail and phone within defined territory. Updated and managed sales contact tracking system. Assisted in coordination of all artwork from conception to final execution.• Generated more than $100K new sales within seven months by bringing in 16 new clients and reviving dormant accounts.• Increased territory sales more than 30% with the successful market launch of 10 new local “Community Reporter” newspapers.• Realized $300K in additional revenue after penetrating the lucrative vertical home niche market, which incurred an exponential broadening of the customer base.

Drove incremental guest count revenue through developing and implementing monthly creative marketing programs. Promoted restaurant recognition through local community involvement, events and functions. Developed individual fundraiser events for schools, sports clubs and charities. Built and fostered productive long term relationships with influential community leaders, business groups, civic organizations and school systems.• Crafted a successful strategic marketing campaign resulting in more than 20% increase of repeat customers.• Increased off-peak attendance 30% equaling $2,000 per month, within three months of hire.• Attained gross revenue of more than $90K for fiscal year 2006.