Barbara Blackwell

Barbara Blackwell Email and Phone Number

Restaurant Catering Sales Strategist| Senior Marketing Leader | Off-Premise Program Expert | Iconic Restaurant Brands @ Perkins American Food Co.
Barbara Blackwell's Location
Atlanta Metropolitan Area, United States, United States
Barbara Blackwell's Contact Details
About Barbara Blackwell

Dynamic restaurant sales and marketing professional with over 20 years of experience in creating and executing effective sales and marketing strategies to increase brand awareness, trial and drive (retail & catering) sales growth for restaurant brands. Possessing a unique blend of creativity and analytical skills, I have a proven track record of success in developing innovative marketing campaigns, building strong relationships with clients, and exceeding sales targets. With a deep understanding of the latest marketing trends and sales strategies, I am equipped to coach sales teams to achieve sales goals. I have a Bachelor’s of Science degree with a minor in Business from Western Michigan University, Kalamazoo, Michigan and conducted Post-Graduate studies at Columbia University, New York City.

Barbara Blackwell's Current Company Details
Perkins American Food Co.

Perkins American Food Co.

View
Restaurant Catering Sales Strategist| Senior Marketing Leader | Off-Premise Program Expert | Iconic Restaurant Brands
Barbara Blackwell Work Experience Details
  • Perkins American Food Co.
    Director Of Catering
    Perkins American Food Co. Jul 2024 - Present
    Sandy Springs, Ga, Us
  • The Honey Baked Ham Company, Llc
    Regional B2B Catering Sales Manager
    The Honey Baked Ham Company, Llc Dec 2023 - Jul 2024
    Alpharetta, Ga, Us
    Responsible for coordinating the development and execution of annual sales plans to increase revenue growth for both B2B catering and gifting sales channels. Managing 7 market level sales representatives in the Mid-West, South and West Coast territories across 130 corporate owned retail stores.
  • Museum Of Illusions
    Vice President Of Marketing And Sales
    Museum Of Illusions Feb 2023 - Dec 2023
    Zagreb, Hr
    Responsible for providing marketing and sales leadership. This includes building and delivering an overall revenue growth strategy for new and existing museums while supporting cross-functional teams with creating awareness and trial among our core target audience. Responsible for defining and communicating a clear vision of the revenue growth strategy to all levels of the organization. Accountable for navigating changing markets and consumer behaviors. Also responsible for coaching our dynamic marketing and sales manager team.
  • Chicken Salad Chick
    Director Of Off Premise Business
    Chicken Salad Chick Feb 2018 - Feb 2023
    Atlanta, Georgia, Us
    Responsible for working with cross-functional teams to develop brand-level strategy around our off premise service channels including catering, 3rd party delivery, takeout, online ordering, drive-thru, curbside and temporary satellite locations to meet performance goals. I was also responsible for developing and coaching our regional catering sales manager team.
  • Bruegger'S Bagels
    Director Of Off Premise Sales
    Bruegger'S Bagels Jun 2014 - Jan 2018
    Denver, Colorado, Us
    Responsible for developing and executing a new catering sales program. Collaborated with all of the cross-functional teams to develop marketing, operations and training materials to elevate the catering program and our off premise initiatives for all company and franchise stores. I was on our Franchise Advisory Council. I also coached a Senior Catering Manager and a team of 5 Regional Catering Sales Managers. I was on the leadership team that reported to the President of the brand.
  • Corner Bakery
    Regional Marketing Manager-Corner Bakery Cafe
    Corner Bakery Dec 2010 - Jun 2014
    Driving consumer impressions and top-of-mind awareness of Corner Bakery Cafe as the "premier Bakery Cafe in the heart of neighborhoods everywhere." Building new relationships with neighborhood community and local organizations through prioritized efforts, focusing on partnerships, events and community outreach initiatives in the Mid-Atlantic and Atlanta markets.
  • Corner Bakery
    Regional Catering Sales Manager
    Corner Bakery Oct 2002 - Dec 2010
    Responsible for driving catering sales by building new business accounts and relationships throughout the Atlanta, Dallas and Houston markets. Also maintained client retention and generated increased frequency among current client base.
  • Arby'S Restaurant Group
    Brand Manager
    Arby'S Restaurant Group 2000 - 2002
    Atlanta, Georgia, Us
    Managed "Value" and "Winter Stemware" marketing programs. Coordinated the Marketing Action Plan for over 3000 company and franchise restaurants. Worked with advertising agency to develop core menu POP and LTO kits to create awareness, trial and frequency.

Barbara Blackwell Skills

Marketing Catering Sales Retail Hospitality Restaurants Food And Beverage Management Food Restaurant Management Training Food Service Marketing Strategy Market Planning Franchising Strategic Planning Multi Unit Event Planning Inventory Management Social Media Marketing P&l Customer Satisfaction Account Management Event Management Advertising Menu Development Email Marketing Online Marketing Market Research

Barbara Blackwell Education Details

  • Western Michigan University
    Western Michigan University
    Food Service Adminstration/Business
  • Columbia University
    Columbia University
    Women'S History

Frequently Asked Questions about Barbara Blackwell

What company does Barbara Blackwell work for?

Barbara Blackwell works for Perkins American Food Co.

What is Barbara Blackwell's role at the current company?

Barbara Blackwell's current role is Restaurant Catering Sales Strategist| Senior Marketing Leader | Off-Premise Program Expert | Iconic Restaurant Brands.

What is Barbara Blackwell's email address?

Barbara Blackwell's email address is ba****@****ick.com

What is Barbara Blackwell's direct phone number?

Barbara Blackwell's direct phone number is +141358*****

What schools did Barbara Blackwell attend?

Barbara Blackwell attended Western Michigan University, Columbia University.

What are some of Barbara Blackwell's interests?

Barbara Blackwell has interest in Tennis.

What skills is Barbara Blackwell known for?

Barbara Blackwell has skills like Marketing, Catering, Sales, Retail, Hospitality, Restaurants, Food And Beverage, Management, Food, Restaurant Management, Training, Food Service.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.