Barbara Bliley

Barbara Bliley Email and Phone Number

Owner and Graze Table Artist @ The Lazy Graze
Richmond, VA, US
Barbara Bliley's Location
Greater Richmond Region, United States
Barbara Bliley's Contact Details

Barbara Bliley work email

Barbara Bliley personal email

n/a

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About Barbara Bliley

I’ve always been about making things work better. Whether it’s cracking the code on a brand strategy or figuring out how to tell a story that really connects with people, I’m in my element when I’m diving deep into the details.I don’t just work with businesses—I team up with visionaries. My clients are the kind of people who aren’t just looking to make a buck; they’re out to make a difference. They have a clear purpose, care about their customers, and engage with their communities in ways that actually matter.Who do I partner with? Leaders who make marketing magic happen:- Small Business Owners and Founding teams with high-growth goals- Senior Marketing Executives who are ready to power up their strategies and make a real impactHere’s how we make that happen together:Crafting Stories That Stick: It’s not just about pretty words or flashy designs. It’s about understanding what really resonates with people and building a brand story that feels real.Engaging Directly with Your Customers: We dig deep to uncover what sets your brand apart.Streamlining Your Sales Cycle: We boost brand recognition to get you where you need to go, faster.Fostering Brand Cohesion: Through targeted training and resources, we get your team speaking the same language.Developing Compelling Messaging: We create messaging that genuinely resonates with your audience.Mastering Competitor Analysis: We dive into your competitor’s brands to identify key points where your company can stand out as the more relevant option.With a background that spans graphic design, brand strategy, and a deep interest in psychology, I get how people think and how brands can connect on a deeper level. I’ve worked across industries—from tech and nonprofits to life sciences and engineering—always focused on creating brand solutions that aren’t just effective but truly resonate.If you’re ready to dig in, create something meaningful, and see your brand take off, let’s talk. My DM's are always open!

Barbara Bliley's Current Company Details
The Lazy Graze

The Lazy Graze

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Owner and Graze Table Artist
Richmond, VA, US
Barbara Bliley Work Experience Details
  • The Lazy Graze
    Owner And Graze Table Artist
    The Lazy Graze
    Richmond, Va, Us
  • Olio Branding
    Founder & Senior Brand Strategist
    Olio Branding Jul 2022 - Sep 2024
    Partnering with companies who have altruistic missions lights me up. Helping them solve their strategic brand challenges energizes me in a way I don't get anywhere else in my life.✨ I'm talking about the change-makers and do-gooder Nonprofits of our world✨The Life Sciences companies who envision better lives for millions of people✨Engineering companies who live and breath the details of innovation✨And local-to-Richmond success stories who are giving back by reinvesting in our community How do we accomplish this?Nuanced positioning and messaging that resonates with your target audience.Stellar branded designs that convey your intent.My passion is helping amplify purpose and missions so you can have a greater impact on this world.Together, we can affect positive, lasting change.
  • Medrio
    Strategic And Creative Brand Manager
    Medrio Mar 2020 - Mar 2022
    For two years, I was tasked with turning around and breathing new life into Medrio’s global brand. A B2B SaaS company that had rapidly expanded across the world, the company’s brand had been mismanaged and treated as an afterthought. It was a sizeable challenge to not only uncover and push forward Medrio’s true brand promise but also get key stakeholders, aka leadership, on board. - Implemented the company’s strategic brand refresh: Conducted comprehensive brand audit to identify gaps and areas for improvement, Stakeholder interviews, VOC research, competitor analysis, brand architecture, customer journey maps, and segmentation.- Worked with leaders across the company to develop a high-profile transformation of the Medrio brand, including updated messaging, Purpose/Vision/Mission, creative storytelling, positioning, and naming of new services and initiatives within our newly-clarified brand architecture. - Worked closely with our web development agency to overhaul the website, creating a better CX and putting our refreshed branding front and center so that visitors felt seen, not talked-to.- Worked closely with the Director of Communications and VP of Marketing to tease out new brand messaging, tone of voice, and other critical pieces, then built those into tangible brand campaigns.- Directed and designed a vast range of marketing materials, ranging from whitepapers and solution sheets, to slide presentations, infographics, social media graphics, syndicated and paid display advertising, and much more that all highlighted the refreshed brand- Conceptualized and oversaw the first commercial video production for Medrio, resulting in our 2021 holiday video that garnered an 85% engagement rate.- Managed various external vendors that helped us create our library of brand campaign assets, including SEO/paid, creative advertising, audio, and video production, and more.
  • Helm & Hue
    Co-Founder & Creative Director
    Helm & Hue Jun 2016 - May 2019
    Richmond, Virginia
    As Co-Founder & Creative Director, I focused on helping our clients build their brand strategies and visual identity elements, then guided their company brands with compelling messages and tangible design solutions across a wide variety of channels. Executed various marketing strategic goals by designing portfolio assets, positioning my team as thought leaders through speaking engagements, and cultivating excellent, long-term brand loyalty among clients.
  • Thirtyfour Creative
    Owner
    Thirtyfour Creative 2015 - 2019
    A strategic branding and marketing communications firm with over a dozen years of experience.
  • Virginia Commonwealth University
    Adjunct Professor
    Virginia Commonwealth University Jan 2014 - Dec 2017
    Immersing undergraduate PR students in the world of professional design software, while teaching them to think creatively.
  • The Richmond Forum
    Communications Director
    The Richmond Forum 2014 - 2015
    Richmond, Virginia Area
    Helped to keep the conversation going for the largest non-profit speaker series in the U.S. via in-depth communications that fueled a better subscriber experience. Designed and wrote content for program booklets, stage graphics, sponsorship materials, and email correspondence.
  • Timmons Group
    Marketing Coordinator
    Timmons Group Dec 2012 - Jul 2014
    Richmond, Va
    Created fresh, original content for multiple target clients and the firm overall via proposals and marketing plans. Responsible for the design and production of virtually all internal and external company communications. Specific projects included trade show materials, external advertising, press releases, management of the company overview video, infographics and other presentations, and internal employee communications. I routinely worked closely with leaders in cross-functioning roles to develop timely, effective materials that aligned with the corporate brand, while ensuring we stayed within or below budget.
  • Afton Chemical
    Graphic Design Contractor
    Afton Chemical Jul 2010 - Nov 2012
    Originally contracted to convert 500 product sell sheets to a new global format, my contract was extended so I could assist with more projects, including:• The design and implementation of a global brand standards booklet• Design and production oversight of various internal communications, including newsletter templates, meeting materials, and employee handbooks• External advertising designs
  • Richmond Ad Club
    Creative Chair
    Richmond Ad Club Dec 2010 - Jun 2011
    Led the creative team in the creation of all materials for the club's annual awards show. Designed and implemented key graphic elements used throughout the show's marketing campaign. Oversaw the production of the website and slideshow, and managed production of banners, signage, posters, and 3D floor stands.
  • Neathawk Dubuque & Packett
    Graphic Design/Production Contractor
    Neathawk Dubuque & Packett 2009 - 2011
    Worked collaboratively with the creative department to prepare advertisements and other print materials for production, ad re-sizing, image selection, and photo retouching. Created original designs for magazine inserts, brochures, and direct mailers.
  • The Frontier Project Llc
    Visual Communications Designer
    The Frontier Project Llc Nov 2007 - Nov 2009
    I worked with The Frontier Project when it was first forming, helping to develop it's visual brand identity, the creation of training materials, collateral and promotional items. When working with Fortune 500 clients, we would facilitate the design and implementation for trade show exhibits, internal communications such as newsletters, meeting packets and training materials, and more. I was also responsible for managing the firm's creative resources and outside vendors, as well as production of all projects listed above.

Barbara Bliley Skills

Graphic Design Creative Direction Brochures Layout Marketing Communications Indesign Adobe Creative Suite Direct Mail Newsletters Advertising Infographics Branding And Identity Corporate Branding Information Graphics Logo Design Copywriting Marketing Marketing Strategy

Barbara Bliley Education Details

Frequently Asked Questions about Barbara Bliley

What company does Barbara Bliley work for?

Barbara Bliley works for The Lazy Graze

What is Barbara Bliley's role at the current company?

Barbara Bliley's current role is Owner and Graze Table Artist.

What is Barbara Bliley's email address?

Barbara Bliley's email address is ba****@****bur.com

What is Barbara Bliley's direct phone number?

Barbara Bliley's direct phone number is (804) 828*****

What schools did Barbara Bliley attend?

Barbara Bliley attended Virginia Commonwealth University, Northern Virginia Community College.

What are some of Barbara Bliley's interests?

Barbara Bliley has interest in Landscape Photography, Writing, Marketing Communications, Great Wine, Reading, Hiking, Travel, Graphic Design, Good Food.

What skills is Barbara Bliley known for?

Barbara Bliley has skills like Graphic Design, Creative Direction, Brochures, Layout, Marketing Communications, Indesign, Adobe Creative Suite, Direct Mail, Newsletters, Advertising, Infographics, Branding And Identity.

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