Barbara Bodnar Email & Phone Number

Englewood Cliffs, Nj, Us

Blackfriars, London, Gb

Headed development of Shopper Marketing/brand budgets across all Unilever foods and refreshment brands. Managed Consumer Promotion budgets for 25+ brands such as Hellmann’s/Best Foods, Knorr, Lipton Tea, Country Crock, I Can’t Believe It’s Not Butter!, Promise, Brummel & Brown, Breyers, Popsicle, Good Humor, Magnum, Ben & Jerry’s. Led competitive FSI assessments for Unilever, developing and providing ongoing Personal Care Brand FSI competitive analyses and tracking to Brand Teams on a weekly, monthly, quarterly, and annual basis. Partnered with cross functional teams and agencies to develop reports.Developed and implemented process improvements which led to cost savings and improved efficiencies. Planned and executed 360 degree activation programs for brands across Shopper and all other channels. Worked cross functionally with internal and external agency partners. Managed and led cross functional teams. Developed custom redemption reports including FSI and digital, enhancing Unilever’s coupon retailer redemption reporting capabilities and optimizing ROI. Prepared post program event and coupon analyses.Led agency evaluations and pitch presentations as well as supplier relationships. Managed the creation of DO/PO and timely invoice payments.

Blackfriars, London, Gb

Developed sponsorships and strategic alliances across all 50+ Unilever Foods and Personal care brands. Created partnership programs for Unilever brands which were leveraged in 360 degree activation programs. Managed the execution of programs across all channels including Shopper Marketing.Led the Ariba process for the Brand Building orginizarion while managing a team of three employees.

Blackfriars, London, Gb

Ensured process and budget management consistency across Unilever's brands. Led the delivery of business process excellence including the implementation of enhanced promotion financial planning for the Foods and Refreshments brands. Improved ways of working resulting in cost savings as well as optimizing processes. Delivered savings through partnering with the Procurment Team. Managed and supervised four Senior Assistant Marketing Managers.Led agency evaluations and ptich process. Worked with the Legal Team to rollout master service agreements with agencies. Streamline processes across the orginization resulting in increased efficiencies.

Blackfriars, London, Gb

Developed and executed integrated marketing 360 degree programs across all channels for I Can't Believe It's Not Butter!., Country Crock Spreads, Country Crock Chilled Side Dishes, Promise, Brummel & Brown, Skippy, Wish-Bone and Hellmann's/Best Foods products. This included the dvelopment of annual plans and leading the execution of programs across all channels. Led the development and execution of shopper marketing programs. Managed agency partners as well as worked with cross functional teams.

Blackfriars, London, Gb

Led development and execution of consumer promotion programs for Brummel & Brown and Promise spreads brands. Optimized promotion plans resulting in 13% in promotion productivity.

Held positions of increased responsibilities while working for these two companies. At WLCH established direction for strategic planning including development and execution of all programs within the Personal Care Category. Led post promotion analyses which resulted in improved category efficiencies and effectiveness. At Nabisco, led the development and executing of integrated marketing programs for solo brand and multi-brand programs. Also directed FSI and in-store planning with Brand Teams including management of reservations and the contract process.