Barbara Brodsky Email & Phone Number

Merrimack, Nh, Us

Mclean, Va, Us

Mclean, Va, Us

Mclean, Va, Us

Alaska Native-owned Small Business providing IT solutions and services to government agencies. - Devised marketing strategies and implemented marketing programs targeting specific vertical markets to build awareness, stimulate demand, and generate leads.- Defined field marketing strategies and processes, qualifying new events and conferences, vendor management, budget management, onsite strategy.- Oversaw the implementation of lead generation and telemarketing campaigns, collaborating with sales and practice areas to ensure the follow-up process was completed effectively.- Developed programs with alliance partners to maximize opportunities leveraging COOP and marketing development funds (MDF).- Responsible for marketing communications, including the supervision of past performance synopses to position the company effectively.- Led the planning and execution of trade shows and events.

Lead diverse cross-functional marketing team with direct oversight of all marketing activities. Managed staff of 12-15 with responsibility for all company marketing communications, events and advertising activities. Supervision of more than 400 projects annually, with an overall marketing budget of $13 million dollars in corporate and partner marketing development funds. Served as the driving force in the development of GTSI’s brand identity initiative, including messaging, launch program, and internal awareness campaign, ensuring all programs aligned with corporate guidelines.- Oversaw the training, development and success of professional staff of five-person events team. With a budget of $1.4 million, was responsible for the strategy, development, creation and execution of all marketing events, including participation in more than 300 tradeshows, industry and hospitality events, seminars, symposiums, sponsorships and corporate functions- Managed creative services team responsible for print, online, broadcast and outdoor advertising, collateral, direct mail, and tradeshow graphics to meet established corporate, as well as vendor partner goals and objectives- Managed marketing specialists team, responsible for the development and creation of integrated vendor partner marketing plans- Ensured a consistent company image and message communicated at all events and in all media activities- Served as corporate advertising agency liaison, responsible for branding and positioning initiative- Responsible for project and department budget management, including tracking and reporting, cost estimates, and media contracts- Worked cross-functionally with Civilian and DoD sales teams to develop strategic, long-term marketing programs based on sales strategy and goals, as well as agency technology initiatives

Marlborough, Massachusetts, Us

Managed a team of 6 marketing professionals responsible for overseeing marketing communications activities within the Technology Systems business unit. This included managing creative services, tradeshow and event management, COOP/MDF spend, and the planning and implementation of marketing and advertising programs.- Designed and executed BTG’s Vendor Showcase, a highly successful annual event that brought together over 100 supplier partners to the organization. GTSI adopted my model when I joined them.- Built the Marketing Communications department into a company core competency within the company, particularly for events and advertising.- Acted as the liaison between the product division and BTG's corporate advertising agency, ensuring effective management and implementation of corporate identity and new branding initiatives.

As advertising and promotions manager for ACTech, a small woman-owned business, I was responsible for coop dollar management, print advertising, media buying, tradeshows, and collateral material. After ACTech's acquisition by BTG, I was asked to join the new organization as Advertising and Events manager, and to assist and facilitate the integration of ACTech into the BTG Technology Systems Group.

Creative Manager responsible for client advertising, creative development, print management and production and art direction.