Barbara Buenz Email & Phone Number

New York, United States

New York, United States

New York, New York, Us

Creative Director leading Brand and Creative Strategies for firm. Set priorities for digital assets and content. Develop and support digital properties including active deep dive into website redesign. Leading cultural, digital and industry trends. Passionate about creating experiences from digital to physical.

Created iterative plans for the rollout of creative content focused on Strategic Planning and Brand Identity. Included Digital, Print, and in person experiences, website, SEO, Email marketing, and Social Media Marketing, Print and overall communications. Sustained and Increased Community engagement.

New York City, Ny, Us

Built alignment with internal Stakeholders at NBCUniversal across properties by designing roadshow presentation that focused on better User Experience for new streaming service.

New York, New York, Us

Creative Direction, Strategy and User Experience expertise and for projects, presentations and competitions for a broad spectrum of architectural program types and scales, from large-scale commercial, mixed-use and institutional buildings to smaller, boutique projects.

Defined and developed a marketing insights product and platform designed to help brand managers better understand who was using their products and how they related to their brand. Thought through big ideas while brainstorming entirely new features to designing usable flows and beautiful interfaces. Partnered with engineering, community and data analysis on a daily basis to build and iterate on various design challenges in our product and to create something innovative and powerful.

Founded Double Bravo Designs a bespoke greeting card studio. Exhibited at the National Stationery Show. Led creative direction, marketing, strategy, design, photography, illustration, production and product distribution. Built brand from concept and branding to product development, file/naming structure to tradeshow design/set up/build. Scheduled distribution, coordinated with vendors. Marketed across social media.

New York, Ny, Us

Led a team of designers, writers, and developers to create Human Centered Design for hbo.com. Worked with Executive Producer, Show Creators, and key Stakeholders to increase User Engagement. Launched and supported HBO online store, re-branded and launched HBO Boxing. Cultivated partnerships with engineering, marketing, sales and external agencies. Worked with Executive Producer, Show Creators, and key Stakeholders to increase User Engagement and Subscriptions. Site traffic increased from 500K to 5MM unique users, Newsletter subscriptions increased from 400K to 1.8MM.

New York, Ny, Us

Oversaw the creation and production of digital design solutions for clients that brought brands and ideas to life. Mentored junior staff. Standardized storage of visual assets.

New York, Ny, Us

Worked with Creative Director to craft stories and build brands through multiple print and digital design projects that extended visual language. Honed presentation skills.

New York, Ny, Us

Teamed with Strategists, clients and UX team to create brand redefining websites. Involved from conceptual design through to user implementation. Guided junior designers to push their work to new levels.

Designed and oversaw the production and distribution of all printed material, including over thirty-five auction catalogs, newspaper and magazine advertisements, as well as all invitations and ancillary publicity materials for gallery events. This included working closely with gallery experts in the production of textual content and photo direction, while leading the effort to organize and implement cohesive updates to gallery-wide design templates.

Milano, Mi, It

Worked with the Visual Creative Director in the creation of seasonal showrooms - including overseeing and organizing groups of freelancers. Produced and implemented design standards and guidelines for use by Armani shop-in-shops and licensees throughout North America; creating blue prints of stores with furniture specifications and listings.

Chicago, Il, Us

Designed award-winning interior and exterior signage systems with five person team in this national, multi-disciplinary architecture firm. Project involvement included pre-schematic design, production of construction documents, traffic studies, translation (English:Spanish, Spanish:English), shop drawing review, and coordinating installation.

Toronto, Ontario, Ca

Bachelor Of Arts (B.A.), Art History

User Experience Design

U.S. High School

O-Levels, Gcses