Barbara Burch Email & Phone Number

Barbara Burch heads both the client services and account management divisions. Barbara is the driving force behind the company's reputation of superior customer service, campaign development and relentless campaign optimization. Barbara brings over 12 years of agency and Internet advertising experience. Prior to Ideal, Barbara held key marketing and account management roles at global ad agencies Bates USA, where she developed the first Interactive Marketing division for Hyundai Motor America, Young & Rubicam and Autobytel, Inc. Barbara received a Bachelor of Arts in Communications from California State University, Long Beach

• Negotiate and manage several online revenue generating marketing partnerships, including Kelly Blue Book (KBB.com), Edmunds.com and Autotrader.com• Develop, grow and maintain several marketing programs and increase department revenue by 50%• Supervise over 60 competitor and non-competitor partner relationships• Direct account managers to ensure cohesive branding messaging and strategy implementation • Oversee branding and lead generating programs • Responsible for variable platform online media buys and development

• Responsible for developing, interpreting, and implementing clients’ requirements for e-business solutions, including strategic, creative and technological elements• Provided clients with new business proposals, project timelines, budget estimates and formal presentations• Directed and managed project managers to ensure timely and cost effective delivery of interactive programs• Oversaw co-branded product development and future business analysis• Managed all creative development and grant final approval prior to product delivery to clients• Orchestrated various online and offline media promotions supporting overall corporate communications and driving traffic to targeted websites• Lead account manager for automotive, travel, uniform and non-profit client accounts