Barbara Burley Email & Phone Number

Tampa, Florida, United States

Tampa/St. Petersburg, Florida Area

Bright House Networks Was Acquired By Charter Communications In 2016

Senior Director of Marketing-South (2016 – 2018)Realigned the marketing efforts of the Florida news channels to include newly acquired stations in North Carolina and Texas. Corporate Director of Marketing-Florida (2011 – 2016)Consolidated business units to support Marketing, Creative Services and News graphics for Bay News 9 in Tampa and News 13 in Orlando, along with a regional Sports channel and a regional Spanish language news channel. • Developed and executed marketing plans to increase consumer engagement for 4 different brands. • Determined and managed $4M budget.• Cultivated business relationships with clients, community leaders and 3rd party vendors.• Created Sales opportunities resulting in a $1.2M annual revenue stream.• Eliminated redundancies in staffing resulting in a $250K annual savings.• Standardized policies and procedures to increase efficiencies and maximize workflow.• Strengthened and directed the creative efforts for all in-house and out of house deliverables including, but not limited to, television, radio and digital commercial production, out of home advertising, sales collateral, news graphics, stationary, signage, uniforms and all station initiatives.• Expanded news and sports brands by securing community partnerships including, but not limited to, schools, professional sporting teams, museums and local events.• Increased market share in key dayparts consistently year to year.• Analyzed all metrics and evaluated all expenditures.• Managed and motivated a team of video producers and graphic artists. Marketing Manager (2009 – 2011)Spearheaded marketing strategy for newly branded sports channel.• Maintained $500K budget.• Implemented marketing campaigns and initiatives with limited staff and resources.

Tampa/St. Petersburg, Florida Area

• Planned and executed a 5-year marketing and programming plan for four television stations.• Determined and managed $5M budget. • Pursued and secured co-op dollars to support marketing campaigns.• Negotiated entertainment and sports programming acquisitions within a $35M budget.• Launched in-house buying agency to secure all outside media.• Customized marketing assets to generate additional revenue opportunities for sales.

Atlanta

• Formulated strategy to rebrand a Paid Programming channel to Entertainment Programming.• Increased market share by 250% in less than two years.• Provided sales with revenue opportunities on product without historical metrics. • Secured, leveraged and reconciled co-op advertising dollars.

Atlanta

Atlanta

New York, Ny

Tampa/St. Petersburg, Florida Area

Ba, Mass Communications

Education record