Barbara Camick Email & Phone Number

Kanab, Utah

Part of Development Leadership team raising over $100 million annually. Oversee Direct Response and Mid-level giving teams responsible for the acquisition, cultivation and retention of donors giving up to $25k annually. The Annual Giving team raises $28 million per year, with an ROI of 3.5 to 1.

Cambridge, Massachusetts

Served as direct marketing expert in support of Blackbaud suite of fundraising products and services. Led discovery assessments and scoping processes to understand clients’ objectives, strategies, and challenges. Proposed software and services to result in the optimal data management infrastructure and business processes to achieve strategic goals. Served as Senior Sponsor on Blackbaud software implementations. Collaborated with clients’ internal stakeholders and vendors in the successful execution of multi-channel fundraising strategies. Provided results on the progress and outcome of implementations and calculating return-on-investment metrics to ensure projects met clients’ goals.• Worked closely with 20 of the NonProfit Times 2011 Top 100 nonprofits on specific engagements. Recent client engagements include Best Friends Animal Society, Boys Town and The Salvation Army.• Led professional services team on sales pursuits totaling more than $10.2 million in sales in 2010.• Client portfolio included mid-sized and large nonprofits, including 501(c)(3), 501(c)(4) and federated organizations.• Served as trusted advisor and client advocate working with employees and volunteers at all levels, including senior executives.• Effective at stakeholder management – identified and assessed risk, and anticipated change management or political challenges.

Cambridge, Massachusetts

Responsible for the oversight of all national nonprofit relationships serviced through Target Software’s Data Management Services (DMS) Division. Clients included Special Olympics International, Greenpeace, Médecins Sans Frontières, American Diabetes Association, Alzheimer’s Association, American Red Cross, ALSAC/St. Jude Children’s Research Hospital, and many others. DMS team served as an extension of clients’ staff; executing marketing programs, data management and analytic services. Provided leadership to all internal delivery teams by communicating the overall objectives and strategies for the accounts, and outlining clear plans to achieve them. Responsible for all aspects of client relationships; including sales, contracting, servicing, and delivering work. • Achieved 100% client retention on three-year contract renewals. • Increased departmental revenue from $2 million to $7 million over 4 years.• Managed staff of 12 ranging from entry level to senior account directors.

White Plains, New York

Oversaw the management of the national consolidated marketing database. Maintained systems and quality controls to ensure accurate and timely donor records for fundraising purposes. Provided data for all fundraising programs, budgeting, and marketing analysis. Developed and enhanced marketing strategies based on file segmentation and analysis. Identified marketing and financial opportunities. Provided data management consultation to other departments within the Foundation. Led Foundation-wide data integration efforts.• Partnered with two Directors in successfully raising $81 million annually. • Wrote RFP for data management services. Compiled responses from 14 vendors. Led management team in reviewing finalists. Negotiated contracts resulting in $300,000 savings to Foundation.• Led migration of consolidated marketing database from proprietary mainframe environment to relational system. Included conversion of 25 million constituent records with 620 million transactions, and integration of WalkAmerica data from chapter systems. Project was completed on time and on budget.• Reduced revenue reconciliation gap between direct response database and bank deposits from 8% to less than .2%. • Managed staff of 6.

Wilton, Connecticut

Managed relationships with many high-profile clients, including IBM, NFL, Merck, BMW, Visa MetLife and The Hartford. Worked closely with clients to develop and implement direct marketing plans and analyze results. Coordinated a team of 5 data management, programming, and modeling professionals to ensure proper execution of marketing strategies.• Played a major role in the process of selling and delivering marketing databases, web-based access tools, and statistical modeling solutions, resulting in annual sales of $1.7 million.

Burlington, Massachusetts

Managed execution of all aspects of direct marketing programs through a cross-functional team of data management, programming, direct response, fulfillment, list rental and exchange, file processing, and analytic professionals. Supervised management of 17 million record consolidated marketing database, including transaction processing, data hygiene, NCOA/LACS updating, overlay enhancements, dupe/join processing, audience tracking, segmentation, random sampling, and testing. Performed data analyses and presented results to managers of client organizations. Analyzed dynamics of database audiences relative to recency, frequency, monetary performance, renewal rates, lapsed/recapture behavior, upgrade/downgrade activity, lifetime value, and geo-demographic factors. Identified and pursued opportunities to expand client relationships.

Paris, France

Worked with multi-cultural team of executives assembled from across Europe. Conducted research contributing to market assessments of European countries, vendor analyses, and forecasting. Facilitated production of 1993 Year-end Assessment of European Information Technology Industry. Developed and implemented management control system.

Master Of Business Administration (Mba)

Psychology, Business

Activities and Societies: Alpha Phi Founder at UNH