Barbara Campellone (Hershey) Email & Phone Number

Philadelphia, Pa, Us

•Responsible for growing the voluntary benefit business/sales by assisting with launching new private healthcare exchanges/platforms and building strong relationships with those exchanges/platforms•Execute as the primary contact for all onboarded external partner integration relationships, including but not limited to exchange/platform updates, working closely with Sales Executives to support their accounts on the exchanges/platforms, escalations, marketing, etc.•Working across teams to create and execute on repeatable workflows and consistent processes

As a Specialist in Relationship Management for Member & Specialty Groups, I prospect new business and assist brokers and various groups implement and communicate the pet insurance benefit to their associations and members. I support groups' success by creating awareness through multifaceted communication and marketing. In my role, it is important to foster, nurture, and maintain relationships with clients, brokers, and third-party administrators to attract new business and increase plan participation rates. In addition, the position involves taking an analytical approach toward strategy, results, and marketing plans as well as working closely with other pet and enterprise teams to achieve and maintain success.

Philadelphia Territory

As a Strategic Account Executive for the Veterinary Channel within Pet, I developed new and maintained current business relationships with veterinary hospitals in a territory that spanned several states in the Northeast. Utilizing primarily in-hospital visits, I provided solutions for their customers utilizing Nationwide pet insurance products and services. I educated and trained veterinary hospital teams to proactively discuss pet insurance with their pet parents. As part of my position, I collaborated with Nationwide pet colleagues and other internal teams such as marketing, veterinary services and other key departments. I utilized the Salesforce CRM to record all activities, follow up on prospects, and plan future endeavors using the reports capability. As the main point of contact for the veterinary practices, I worked to resolve issues and questions involving all aspects of their pet insurance transactions. I was responsible for connecting with new veterinary practice accounts wanting Nationwide pet insurance education that came in through existing veterinary channel points of contact to generate leads such as veterinary conferences/trade shows, industry events, and referrals as well as pro-actively looking for other opportunities through Nationwide's established role in the veterinary community.

Pennsylvania And New Jersey

VCA-Antech - Vetstreet Division. Vetstreet is the largest Animal Health Communication Company with over 6,000 veterinary hospitals utilizing services in North America and Canada. Facilitate sales of a veterinary marketing and communication business solutions software platform that works in conjunction with existing Practice Information Management Software to support business development and branding solutions for veterinary practices. Sales achieved through consulting with veterinary hospitals to provide practice solutions that increase clinic revenue, profitability, and patient compliance. Vast understanding of current marketing trends, social media, and veterinary practice operations.  Responsible for maintaining/training/consulting active accounts, generating additional sales leads/prospects through cold calling and networking and closing those accounts, and upselling additional product offerings to current active accounts. Orchestrate and conduct in-hospital and web based interactive demonstrations for doctors and staff.  Utilize a consultative approach with respect to the development and implementation of a marketing plan/strategy to build relationships and increase sales for Vetstreet and revenue for the hospital.  Responsible for developing and maintaining territory business plan and call cycle as well as recording/tracking call activity in Siebel (CRM) and Smartsheets.  Work extensively with representatives from industry partners to maximize sales opportunities globally, most recently working heavily with industry partner Zoetis in connection with sponsorships as well as supporting sales campaigns for Revolution, ProHeart 6, Rimadyl, Parasiticide Compliance Monitor, etc.  Plan, organize, and implement all aspects of Key Opinion Leader dinner meetings and required ROI analysis. Also coordinate company representation and attend trade shows/conferences and sponsored seminars.

Northeast Account Manager for Manufacturer of Vetericyn, Vetericyn VF, and Puracyn Product Lines. Innovacyn is the sales, marketing and distribution firm for Vetericyn and Puracyn OTC. Both products are based on Microcyn Technology, a landscape-altering wound care technology. Vetericyn and Puracyn are the world’s first non-toxic broad-spectrum antimicrobial. It has been tested on over three million human patients over several years without a single serious adverse effect. Vetericyn and Puracyn are an evolutionary step in anti-infectives and will redefine the rules of engagement in wound care (both animal and human) due to its capabilities. Sales responsibilities ranging from management at the top with distributor channels through the consumer level, with an emphasis on product education and support of sales efforts for primary distributors and their sales representatives, independent sales representatives, and dealer/wholesale accounts. Current product offering spans equine, pet, veterinarian, livestock, and human arenas.  Sales representative support including regular email and phone call interactions, ridealongs, applicable merchandising and marketing material coordination, product training, dealer detailing and event support, customized promotional programs, and other related tasks from Maine to Virginia. Attendance and/or scheduling/coordination of company representation at trade shows, sales meetings, various dealer events, seminars, and organization meetings from distributor to consumer levels from Maine to Virginia and as needed in other territories. Development of new customer relationships at all levels; identification of new market prospects and potential leads, product presentation and recommendations, and follow up support. Daily interaction with company sales team/colleagues, hundreds of sales distributor representatives, independent sales representatives, equine and pet store owners and employees, dairies, veterinarians, and consumers.

Pottstown, Pennsylvania

Sales/Customer Service/Marketing Sales responsibilities ranging from distributor channels through the consumer level, mainly focusing on management, product education, and support of sales efforts for primary distributors and their sales representatives, manufacturer sales representatives, and “A” rated dealer/wholesale accounts. Sales representative support including regular educational emails, ridealongs, applicable merchandising and marketing materials, product training, dealer detailing and event support, customized promotional programs, and other related tasks. Business growth from 1 distributor to 14 as sales have consistently increased. Sales support and company representation at trade shows, sales meetings, various dealer events, seminars, and organization meetings from distributor to consumer levels. Assist with development of sales and marketing materials and catalog advertisements. Management of various website activities including Dealer Locator maintenance and Dealer Only registration. Create and implement distributor and dealer sales programs including general promotions, phone blitz’s, SPIFF incentives, boxstuffer programs, educational seminars, and more. Development of new customer relationships at all levels; identification of new market prospects and potential leads, product presentation and recommendations, and follow up support. Support and oversee delegated activities of my Equilite and Arenus sales colleagues and accounts.  Recently added responsibility of working with management to develop business plan and be the key sales contact for launching new pet product line. Assist with product development and testing. Involvement with evaluation of donation requests and ambassador programs. Office management responsibilities include servicing orders, customer service, order management decisions, overseeing office staff, daily office functions.