Barbara Atkinson Email & Phone Number

Working for this digital-first, design-led and sustainability-focused home retailer as a: *Seasoned customer-focused marketing copywriter adept at high-volume, strategic, short-form content to grow marketing initiatives through all channels, from awareness to purchase to loyalty/retention, while applying and enhancing brand voice.* Cheerful team player with partners and cross-functional teammates to bring campaign-specific concepts and fresh brand initiatives to life.* Savvy editor dedicated to contributing cohesive copy across all platforms and applying the same from both internal and external contributors.

San Francisco, California, Us

Working with visionary folk focused on gorgeous, smart style that's sustainably made. Role:High-level campaign concepting, crafting brand and product stories, and generating site assets, emails, blog posts, packaging, tag lines and more.

Corte Madera, Ca, Us

I was utterly delighted to write and edit all sorts of content for the tastefully curated brand that is Restoration Hardware.Role:Created digital and print content for catalog, packaging and signage.

San Francisco, California, Us

Role:Crafting rich, strategic content (mostly long-form) to meet key objectives for multiple stakeholders, running competitive research, copy editing, and solving for best practices.

Redwood City, California, Us

Crafting all manner of copy with and for an amazing group of people.Role:Writing and editing content including websites, banners, essential UI /UX, blogs, emails, videos, and social.

Bentonville, Arkansas, Us

Role:Copywriter and editor for numerous categories. Product copy, site copy, emails, and extensive blog content build-out to enhance SEO and brand awareness. Focus on voice cohesiveness, proofreading, and multi-channel stakeholder satisfaction.- Nurturing an organic omnichannel experience by crafting rich product detail- Working with cross-functional teams, including SEO, marketing, merchandising, and analytics with actionable, engaging messaging- Editorially guiding multiple stakeholders- Creating editorial content for extensive Sam’s Club blog

Houston, Texas, Us

Brands including Joseph Abboud, Kenneth Cole & Esquire.Role:Campaign creator, branding and rebranding ace, and in-the-trenches writer. Working with creative partners and business stakeholders to best apply brand strategy and development for customer-centric results. • Digital: Landing pages, emails, videos, VO & TV scripting, UX• Print: Direct mail, brochures, signage, hang tags • Storytelling for brands including AWEARNESS Kenneth Cole, Esquire & Joseph Abboudo Focus: Increasing conversion, deepening brand loyalty, breaching new demographics o Role: Differentiating brands, empowering teams, writing micro to macroo Superpower: Multitasking like a champ

Worldwide, Worldwide, Oo

Articles, essays, interviews, quizzes, FOBs, fiction and more for The Boston Globe, McSweeney’s, (old-school) Salon.com, NBC/Universal Studios, The Christian Science Monitor, and others.

Tampa, Fl, Us

Award-winning writing, editing, and project management for online marketing and holding company.Role:Spearheaded copy efforts for the creation and delivery of multichannel online content. Deliverables included landing pages and extensive ongoing editorial content for multiple clients, ensuring consistent copy tone, and style according to brand and style guidelines. Extensive editing of copy team deliverables.

Redmond, Washington, Us

Writer (Contract) for MSN TV, MSN Entertainment, and Mom & Pop Culture, looking at all sorts of on-trend touchpoints. Writer, editor, and benevolent dictator for WetPaint launch: May 2009 – July 2010. Research-focused columnist for "How to Go Green" column on MSN's Living Green: September 2008 – July 2009.

Pescadero, California, Us

Focused on B2C branding, labeling, product card and packaging as well as B2B sales materials for California's second largest organic grower and distributor of fruits, vegetables, culinary herbs, and edible flowers.

Phoenix, Arizona, Us

Inbound and outbound Senior Editor and Copywriter. Developed and deployed content strategies and campaigns to launch new company initiatives, news, and promotions using multiple media platforms, including microcopy, email campaigns, social media, and press releases. Wrote and edited lead generation and customer relationship copy - landing pages, blogs, direct mail pieces, eblasts, banners, lightboxes, and newsletters.Senior Editor. Hands-on building-out of external copy teams and development of best practices. Launched company blogs, managed teams of freelance writers to producing industry news and relevant reference content. Worked with bloggers to develop, enhance and support community and encourage community involvement. Interim Social Media role to build, sustain and nurture community. Writer. Developed corporate communications -- web copy, ads, multiple tiered e-newsletters, and more. Role as corporate videographer included producing CEO’s vlog series and co-producing an extensive educational video series for educators. Hired and managed interns.Editor. Hands-on in all aspect of the content for the digital magazine, focused on writing and extensively reworking content. Proofread, copyedited, managed freelancers, juggled contract requests and tracked invoicing.

Monterey, California, Us

Head Editor, Team Copywriter. Built out and supervised copy team. Instrumental in developing, writing and producing extensive catalogs, marcom content and collaterals, packaging, sales & press kits and ads. Oversaw development of digital and ad strategies, email marketing, trade show events, internal communications and trademark management, and established an extensive in-house style guide.Managing Editor and Senior Editor of Earlychildhood NEWS. Oversaw staff and freelance content, developed editorial calendar, managed invoices, contracts, and book reviews. Wrote copy, edited copy and proofread even more copy.