Barbara Casey Email & Phone Number

Malvern, Pa, Us

We help local businesses build a valuable, permission-based mobile subscriber database so they can engage directly with customers on their personal cell phone.Providing full-service program management to our clients, we do much more than simply send text messages. We partner with our clients and provide strategy, custom program design and oversee implementation and management of the entire program for them, so they don't need to learn a new technology or add more to their already stressed life. Just sending an occasional text out without proper tracking, data collection, monitoring and testing is the equivalent of throwing a 3 spaghetti noodles towards the wall and seeing which one will stick. And when you find one that does stick, you'll have no idea why it stuck. EZ texting, Simple Texting - those DIY platforms are just that - simple. They don't do much.Although our services may cost a little more, our results blow the DIY platforms out of the water because we take a strategic and measured approach to mobile marketing. This is why our customer retention rate is 93%. If you really want to grow your business and not just tread water, contact us today at info@mobilehigh5.com. We can help you increase store traffic, revenue and cement your customer's loyalty to your business.

I relocated my father from Iowa to Pennsylvania after his health began declining. I oversaw the management of his care while he resided in an assisted living facility. Because he lost his ability to communicate, I became his voice and advocate, spending an hour or two with him nearly every day. To keep sane and to help others, I authored a blog to help others navigate this unforeseen period in our lives. https://thelastjourneydotnet.wordpress.com/Contributing writer to Silver Sage Magazine, a new online magazine targeted to the senior demographic. I am contributing to the "Caregiving" section. http://www.silversagemag.com/things-wish-knew/

Conceived and led initiatives in both the for-profit and non-profit sectors on short and long-term projects on a consulting basis. Results summary followed by details and recommendations:Hochberg Holocaust & Human Rights Program Development Marketing. Led promotion and collection effort of hand made butterflies from across the State, each to commemorate a child lost in the Holocaust - Result: 7,348 submissions from around the world. Gallery was created bringing 125+ attendees to rural eastern CT.Fidelco Guide Dog FoundationConsulting Marketing Director - Results: Increased engagement through social media 16% in 80 days, resulting in first donation via social media channel. Improved SEO dramatically, moving web site from page 13 to page 1 on a Google search.Tri-Town Coalition to Reduce Underage Drinking Marketing Consultant for iParentNetwork, a social media platform for parents - Member Strategic Committee, led development of platform and content and all grassroots marketing efforts. Results: 20% of eligible households joined upon launch.YearMovie, LLC Sales Consultant - Results: Led expansion into region for Midwest-based startup. Launched campaign to introduce video production curriculum to high schools. Developed successful direct mail program leading to partnership with Video Educators of New England. Academic Keys Marketing Director - Result: Boosted sales 20% with new web strategy.Developed re-brand for a nonprofit organization and trained staff on how to leverage LinkedIn for sales and for fundraising.

New York, Ny, Us

• Inspired 350+ Southern New England high school students to study abroad to enrich their education. • Recruited and interviewed families for hosting incoming international students. • Organized, staffed and conducted pre-departure orientation sessions bi-annually, which prepared US students for study abroad. • Managed 30+ volunteers throughout region to assist with student and family interviews and orientations. • Recruited, prepared and chaperoned a group of 8 younger high school students to Panama on community service-focused program being piloted as a lead generator for the longer programs. • Chaperoned group of international students to Washington, D.C. • Served a 2-year term as delegate to the national governing body. Created recruiting program, which has been adopted by other area teams across the country.

Bloomfield, Ct, Us

Working as a consultant during the busy 4th quarter, I developed the 2012 Business Plan, including marketing objectives, tactics and calendar. Collaborated with VP Development on Annual Appeal, Working with an outside design firm, created new social media brand image (see below).Supervised development of Holiday news magazine including creating content, supervising designer.Revived dormant facebook page, and development of custom welcome and donation tabs (resulting in first donation via facebook). Increased facebook engagement by 16% in two months.Supervised agency in the creation of custom youtube channel, and modified web site SEO improving ranking on Google (moved from page 13 to page 1 on search). Created numerous press releases in support of multiple media opportunities.

Hartford, Ct, Us

Completed Capstone project with 12-week Fellowship at Greater Hartford Arts Council (GHAC) as Encore Hartford Fellow. My assignment was to create a vision, purpose and to execute the GHAC’s involvement in the CT Business Expo for the first time as a way to showcase what the business community can learn from the arts. Created the theme “Right Brained Strategies for your Left Brained Workforce.” With a budget of just $1,500, I created a booth, a stage presentation, provided talking points for the Executive Director and incorporated the arts and social media to engage expo participants throughout the day.

Storrs, Ct, Us

Developed and led seminar entitled "Social Networking 101; Facebook for Parents" at the 2010 Work/Life Expo at UConn. Also delivered ongoing workshop for Manchester Continuing Eduction Program.

Built social networking web site, as key prevention strategy determined by the Steering Committee. Directed outside website design firm. Created successful grassroots marketing effort, including robust media campaign. Delivered speeches to multiple community groups to educate parents about new initiative coming to the area. Developed all content for web site. Created blog strategy including authoring blog “Parenting in a Connected World.” Managed and trained other bloggers. Twenty percent of eligible parental households joined iParentNetwork within two months of launch.

Storrs, Ct, Us

Office of Advancement and CommunicationsTemporary Consulting assignment: Created marketing communications plan providing foundation for renaissance of school of nursing, following the hiring of new dean and implementation of new strategic plan.Utilized numerous media outlets to expand outreach efforts of school initiatives and events.Wrote scripts. news releases and articles for School's annual report, Unison.

Founded and built Casey, Light & Associates, a marketing communications agency, based on a model of collaborative partnerships. Built business from startup to nearly $5M in revenue. Company was one of the first agency structures of its kind in the Boston area. Led a range of communications initiatives for clients operating as an extension of their departments. Custom selected team for each client and managed all projects. Delivered annual reports, branding programs, collateral, corporate identity, direct mail, web sites, case studies and event promotion for clients in the technology, telecommunications, medical and healthcare products and financial services sectors.

Graduate

B.S. Journalism, Advertising

Certificate, Nonprofit Management

Certificate, Direct Marketing

Study Abroad - Sri Lanka, Global Understanding