Barbara Casey Email & Phone Number

Malvern, PA, US

We help local businesses build a valuable, permission-based mobile subscriber database so they can engage directly with customers on their personal cell phone.Providing full-service program management to our clients, we do much more than simply send text messages. We partner with our clients and provide strategy, custom program design and oversee.

I relocated my father from Iowa to Pennsylvania after his health began declining. I oversaw the management of his care while he resided in an assisted living facility. Because he lost his ability to communicate, I became his voice and advocate, spending an hour or two with him nearly every day. To keep sane and to help others, I authored a blog to help.

Conceived and led initiatives in both the for-profit and non-profit sectors on short and long-term projects on a consulting basis. Results summary followed by details and recommendations:Hochberg Holocaust & Human Rights Program Development Marketing. Led promotion and collection effort of hand made butterflies from across the State, each to commemorate a.

New York, NY, US

• Inspired 350+ Southern New England high school students to study abroad to enrich their education.
• Recruited and interviewed families for hosting incoming international students.
• Organized, staffed and conducted pre-departure orientation sessions bi-annually, which prepared US students for study abroad.
• Managed 30+ volunteers throughout region to assist with student and family interviews and orientations.
• Recruited, prepared and chaperoned a group of 8 younger high school students to Panama on community service-focused program being piloted as a lead generator for the longer programs.
• Chaperoned group of international students to Washington, D.C.

Bloomfield, CT, US

Working as a consultant during the busy 4th quarter, I developed the 2012 Business Plan, including marketing objectives, tactics and calendar. Collaborated with VP Development on Annual Appeal, Working with an outside design firm, created new social media brand image (see below).Supervised development of Holiday news magazine including creating content.

Hartford, CT, US

Completed Capstone project with 12-week Fellowship at Greater Hartford Arts Council (GHAC) as Encore Hartford Fellow. My assignment was to create a vision, purpose and to execute the GHAC’s involvement in the CT Business Expo for the first time as a way to showcase what the business community can learn from the arts. Created the theme “Right Brained.

Storrs, CT, US

Developed and led seminar entitled "Social Networking 101; Facebook for Parents" at the 2010 Work/Life Expo at UConn. Also delivered ongoing workshop for Manchester Continuing Eduction Program.

Built social networking web site, as key prevention strategy determined by the Steering Committee. Directed outside website design firm. Created successful grassroots marketing effort, including robust media campaign. Delivered speeches to multiple community groups to educate parents about new initiative coming to the area. Developed all content for web.

Storrs, CT, US

Office of Advancement and CommunicationsTemporary Consulting assignment: Created marketing communications plan providing foundation for renaissance of school of nursing, following the hiring of new dean and implementation of new strategic plan.Utilized numerous media outlets to expand outreach efforts of school initiatives and events.Wrote scripts. news.

Founded and built Casey, Light & Associates, a marketing communications agency, based on a model of collaborative partnerships. Built business from startup to nearly $5M in revenue. Company was one of the first agency structures of its kind in the Boston area. Led a range of communications initiatives for clients operating as an extension of their.

Graduate

B.S. Journalism, Advertising

Certificate, Nonprofit Management

Certificate, Direct Marketing

Study Abroad - Sri Lanka, Global Understanding