Barbara C. Email and Phone Number
Senior Technical Marketing Leader with proven success driving growth by building, measuring, and optimizing a multi-channel content strategy and roadmap. Talented at mentoring, coaching encouraging employee growth. Strong background in technical marketing strategy and implementation of digital tools to drive engagement. Creating brand loyalty by defining storytelling, messaging, and engagement models. CONTENT MARKETING VISIONARY: Own content marketing strategy, vision, and roadmap: Experienced in planning and directing creation of engaging content for digital marketing including email campaigns, website pages, blogs and social media. Tie-in to traditional marketing tools to support sales including presentations, brochures, webinar story boards, trade show marketing assets, billboards and more.DATA-DRIVEN MARKETING CAMPAIGNS: Recognized for driving change and improvement through strategy, vision, and execution of ROI-driven marketing, branding, and lead generation initiatives to deliver YoY sales growth. Use digital tools to bring AI intelligence to the marketing strategy. TOP SKILLS• Certified Digital Marketing Professional• Certified Salesforce Administrator (5 years)• Technical Marketing Strategy & Implementation (12 years)• Content Strategy & Planning (20+ years)• Graphic Design - Photoshop, InDesign, Canva (20+years)• Email Marketing Strategy (10 years)Even More:• Funnel Marketing Campaigns / Reports• CRM Management (Salesforce, HubSpot, Microsoft Dynamics) • B2B Cross-Functional Collaboration • New Product-to-Market Lifecycle • Data-Driven Decision Making • Project Management • SEO Market & Competitive Analysis • Program Development • Buyer Journey / Personas• Authentic Tone of Voice • Brand Consistency
Dräger
View- Website:
- draeger.com
- Employees:
- 10810
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Marketing Manager - Rental And Safety ServicesDrägerHouston, Tx, Us
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Marketing Manager - Rental & Safety ServicesDräger Aug 2022 - PresentHouston, Texas, United States
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Global Manager Of Marketing & CommunicationTotal Safety Us, Inc. Jul 2017 - Aug 2022Houston, Texas AreaDirect highly successful global multi-channel marketing and content development strategy and roadmap to drive awareness, demand generation, and business growth. Develop and drive cohesive brand messaging across website, social channels, email marketing, sales tools, tradeshows, featured articles, webinars, photo shoots, videos, and ad campaigns (print and digital). Forge strong vendor relationships to maximize marketing budget. Lead HR recruitment marketing and communication initiatives.• Captured 120%+ in YoY sales growth and launched new COVID service that delivered $134M in revenue in 2020.• Spearheaded the consolidation and launch of a new global company website with localization and translation capabilities, generating >40%+ increase in website traffic YoY.• Developed Digital Marketing / Social Media brand and services awareness campaigns that achieved 1000% YoY growth two years in a row (2020 - 2022) • Built and directed a new brand and product (SafeTek - Connected Worker Technology) based on leadership vision and requirements; managed content creation for website, advertising, video production, truck wraps.•Selected as Marketing Committee Chairman to boost customer loyalty and conversion rates by evaluating marketing campaign performance; implement data-driven ideas to enhance content development and marketing campaigns.• Play a key role on the New Product Committee Team, partnering with board members to develop and launch new products, including a new eCommerce launch. Continually evaluate go-to-market initiatives, trademarks, and patents. -
Sr. Sales & Marketing AdministratorGivesmart Feb 2015 - Jul 2017Atlanta, GeorgiaDefined, implemented, and improved sales lifecycle with campaigns to capture growth. Coached, developed, and led a remote team tasked with sourcing and qualifying leads, and setting up demo appointments for sales team. Manage marketing content team to create blogs, case studies, social, email marketing content. Worked with external marketing agency to plan marketing and website strategies. Managed marketing budget. Collaborated closely with Sales and Operations leadership to target audience verticals to optimize the sales lifecycle and customer retention. • Played a role in delivering 50%+ business growth in the first year through email marketing, pay-per-click, social media, and lead generation campaigns.• Pitched, authored, and produced content to optimize new products, websites, and campaign performance. Served as digital editor, providing expertise in project planning to support content creation.• Delivered sales enablement by creating and leading sales, marketing, and Salesforce training; managed and communicated changes in products and pricing across all platforms (Salesforce, Jotform, web catalog).• Served as Salesforce Administrator: handling changes, requests, new user set up, data management,email templates, automation, reporting, dashboards, workflows, and validation rules. Drove digital transformation by owning integrations with DocuSign, RingCentral, HubSpot, Survey Money & Jotform. -
Graphic Design Artist / Digital MarketingOlah Design Group, L.L.C. Jul 2014 - Feb 2015Marietta, GaHired by Dan Olah Design Group to elevate their brand image. Dan Olah is an imaginative and upscale architect and home remodel visionary. Bring visual storytelling to the company and to set the brand standard across website, social channels, elevation renderings and other graphic content. • Partner with Dan Olah to launch his first stock plan catalog • Manage Artwork / Marketing database. Create new product graphics for web and print• Manage all print and digital advertising and social media marketing• Create communication strategy with social media specialist• Research and select a website partner for new website -
Manager - Sales AdministrationCribmaster Apr 2012 - Apr 2014Marietta, GaHired into a technical leadership role to lead a Sales Administration team of five. Managing technical upgrades, improving business processes, streamlining data management, and boosting operation success. Managed multiple system upgrades and enhancement projects. Served as SAP Customer Master Data Owner for daily billing. Partnered with executive team to develop standard operating procedures and Best Practices guides. • Enabled 74% revenue increase in 2013 through process engineering, team training, and leadership development.• Spearheaded all UAT and integration enhancement suggestions while leading training on new product features.• Improved team engagement and performance by advocating for Leadership and Career Roadmap, hosting team building workshops (StrengthFinder, DiSC, etc.), and leading professional development and diversity training.• Worked with developers to execute the company’s initial Salesforce integration, streamlining customer account management, licensing relationships, tasks, cases, lead generation, and reporting.• Oversaw data management, including creating invoices, billing as well as licensing agreements and subscriptions. -
Sales & Marketing Content ManagerFrank Betz Associates, Inc. Jul 2001 - Jul 2012Kennesaw, GeorgiaDefined content strategies, created content, and established an authentic tone of voice to drive engagement, customer acquisition, and revenue growth. Ensured brand consistency across all content channels and leveraged data to expand reach and effectiveness. Served as project manager to plan, coordinate, and deliver 150+ new home plans annually.• Create award winning advertising collateral. Execute all product branding initiatives, planned advertising campaigns, web ads, new product web images and written content for B2B and B2C customers• Project managed company’s bi-annual “Homeplans for Today’s Market” magazine from design layout to onsite press production- including the design team projects, artist illustrations, and on-site press production • Maintained contracts with freelance artists and writers as needed for magazine content. Negotiated printing contracts • Manage advertising submissions to publishers including Hanley Wood, Builder Magazine, Southern Living, and Designer Dream Home magazines, trade shows, and in-house production schedules -
Assistant Marketing Research Project ManagerPlaza Research Atlanta Jul 2000 - Jul 2001Atlanta, Ga• Assist Project Manager to develop, plan and manage complex marketing research projects. • Managed 8 person call center: Team was responsible for interviewing and qualifying participants with screening questionnaires, to meet diverse quotas• Coordinate all activities with projects to include cost estimation, preparation, and project schedule -
Assistant ManagerPier 1 Imports Mar 1998 - Nov 2000Atlanta, Georgia, United States• Assisted store manager in operational/ administrative duties. Including applicant interviews, hiring, and payroll, scheduling and employee yearly reviews. Supervised 18 staff members.• Responsible for opening and closing store, daily paperwork, auditing and bank deposits. •Training Facilitator: trained new employees on register, visual merchandising, and loss prevention procedure.• Effective Team Leader: Communicate and encourage sales goals, progress and customer service standards and commitments by providing clear instructions, follow- up, feedback, recognition, and accountability for individual actions. Increased profit 30% in one year.
Frequently Asked Questions about Barbara C.
What company does Barbara C. work for?
Barbara C. works for Dräger
What is Barbara C.'s role at the current company?
Barbara C.'s current role is Marketing Manager - Rental and Safety Services.
Who are Barbara C.'s colleagues?
Barbara C.'s colleagues are Romain Blondel, Girish Bhamre, Guruh Hariyanto, Gabriella Olivaro, Christian Rossi, Bob Ferguson, Yousef Felemban.
Not the Barbara C. you were looking for?
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Barbara H.
Learning And Development Consultant, Sales, Leadership, Software Technical Trainer, Implementation Consultant And Alabama, Mobile Notary Signing AgentGreater Tuscaloosa Area5tylertech.com, ymail.com, tccd.edu, thetrainingassociates.com, thetrainingassociates.com2 +150889XXXXX
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Barbara C.
San Francisco Bay Area -
2sbcglobal.net, sbcglobal.net -
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