Barbara J. Cooperman Email & Phone Number

Nevada, United States

Pioneer in providing cloud-based workflow solutions for R&D driven organizations.Chair, Compensation Committee

New York City Metropolitan Area

Due diligence and investigations firm that helps clients identify, manage, and mitigate risks across the globe.

New York City Metropolitan Area

Fintech platform that enables financial advisors to identify, suggest and manage investments that match their clients' ESG values and financial goals.

Greater New York City Area

• Kroll is a global leader in cyber security, security risk management, investigations, due diligence and compliance. Kroll Ontrack is a global leader in technology-driven data solutions including e-discovery and data.
• Rebuilt enterprise value for both Kroll and Kroll Ontrack, restoring worldwide gold standard brand reputations.
• Created go-to-market strategy for high-growth Cyber Security services and had a material impact on this pipeline. Cyber Security practice grew from less than 20% of firm revenue to more than 35% in three years.
• Launched Title IX (sexual harassment) Practice Area, which delivered some of the firm’s largest individual transactions.
• Managed corporate communications and crisis communications through emergence from bankruptcy, sale of portfolio companies, and several high-stakes matters.

Greater New York City Area

• Oversaw B2C and B2B marketing and publishing operations.
• Led branding to clarify organization’s mission and simplify the complex go-to-market strategy for 150 sub-brands.
• Mapped a data-driven, personalized digital journey for high school students.
• Significantly improved processes and service performance levels of newly centralized Marketing function.
• Built plan with CTO for coherent and unified online student experience including content curation and data-driven personalized digital journey.

Greater New York City Area

• Created first-ever global approach to marketing for this leader in digital legal data, tools, and software. P&L responsibility for US Law Schools division. Reported to Global CEO. Served on Executive Board. 150 direct.
• Built high-performance marketing: set global strategy with local marketing plans aligned to business outcomes, achieving growth in flat market. Earned company's highest employee opinion survey scores.
• Formed Customer Insight group driving customer experience (NPS) up 6 points. Introduced annual Trends report resulting in 35 innovation projects worldwide.
• Re-energized brand and enhanced reputation. Developed inspiring global mission and visual identity. Achieved 10x PR advantage vs. competition through thought leadership programs, traditional and social media. Formed.
• Built digital marketing. Launched 34 country sites with global branding and UI, 8 country e-commerce sites, and 26 lawyer community sites. Achieved double-digit growth in lead generation, web revenue, account.
• Led turnaround of US Law Schools division. Exceeded revenue goal by 20% and grew student preference for Lexis by 6 points after 4 years of decline.

Greater New York City Area

• Led the global communications function for world-leading publisher of scientific, technical and medical information. Responsible for media relations, internal communications, corporate internet and intranet, corporate.
• Repositioned Elsevier during industry disruption through external & internal communications, resulting in significantly improved customer and employee perceptions on all key attributes.
• As market leader, represented the company on Executive Council of the Association of American Publishers/ Professional & Scholarly Publishing to address radical business model changes and support industry advocacy.
• Launched Elsevier Foundation, expanding and focusing Corporate Social Responsibility initiatives to encourage diversity and promote science research in developing countries.
• Quadrupled traffic to elsevier.com in 2 years through SEO and improved user experience. Tripled traffic from corporate website to company’s product and e-commerce sites.

Greater New York City Area

• Developed and implemented global corporate brand strategy following acquisition of Harcourt to integrate and streamline 3,000 standalone brands and 70 legal entities into one company.
• Re-launched $1.2 billion market-leader ScienceDirect brand, shifting from print to electronic publishing.
• Created worldwide integrated image building programs: global-local advertising, exhibitions strategy and StyleGuide for consistent brand environment in 3,600 "retail" outposts, and launched new award-winning corporate.
• Instituted customer satisfaction and brand image surveys. Introduced competitive intelligence function.

Greater New York City Area

• Launched firm known for brand strategy, business plans, and new product launches primarily in B2C industries. Built client base of Fortune 500’s, midsize corporations, and dotcom startups. Selected Client Success.
• Swiss Army: Built business and marketing plan to expand into sunglass category. Successful test market led to national launch.
• MaMaMedia: Developed business strategy with diversified revenue streams, offline / online marketing plan; 3-phase organization structure. Wrote business plan for successful 2nd round financing.
• Gertrude Hawk Chocolates: Grew chocolate manufacturer into premier regional brand with distribution in retail, wholesale, and fundraising channels. Revenue +22%.

Greater New York City Area

• Revenue responsibility for $100 million bath fashions company. Responsible for branding, licensing, advertising, PR, market research, product design, package design, showroom merchandising, and retail merchandising..
• Led company transformation from commodity producer to innovative branded marketer with 20% growth in revenue and EBITDA.
• Launched new corporate identity and 3 brands, each with comprehensive product, packaging, store merchandising and marketing plans. Business shifted from 100% private label to 60% branded.
• Expanded distribution domestically and internationally; Introduced $20 million of new products, including fragranced bath & body line.
• Won American Corporate Identity Award, Creativity Awards for packaging and merchandising, Vendor of the Year Awards from top U.S. retailers.
• Partnered with board and executive team to position the company for sale. Served on the due diligence team.

• Vice President Marketing, Fragrances Senior Marketing Director, The Dynasty Fragrances Collection Marketing Director, Bain de Soleil P&L responsibility for portfolio of 17 fragrances, $200 million sales and 25% share.
• Grew sales and operating income in flat market and established 6 of the Top 10 brands in the market.
• Following Revlon’s 1987 acquisition of Charles of the Ritz, integrated and managed the fragrance brand portfolio.
• Repositioned the iconic Bain de Soleil brand to address emerging issues in sun protection, achieving double-digit growth in sales and EBITDA.

Brand Manager, Skin Care and New Business; Associate Brand Manager, Hair Care; Assistant Brand Manager, Hair Color.

Assistant Buyer. Department Manager. Graduate, Executive Training Program.

Mba, General Management

Ba, Economics, Concentration In Demography

Governance Fellow