Barbara Coward Email & Phone Number

Supportive, strategic and confidence-building admissions consultant with clients on all continents (except Antarctica), providing school selection guidance, essay & resume review, interview preparation, letter of recommendation strategies, and advisory services for applicants to the best business schools around the world. Clients accepted to top MBA and.

Paris, Île-de-France, FR

Assist with the expansion of a Parisian jewelry firm's expansion to the U.S. market.

Provide marketing consulting services for leading business schools worldwide to increase awareness and drive leads for full-time MBA, part-time MBA, International MBA, EMBA and specialized master's business programs. Develop strategic content for digital marketing communications including blogs, email campaigns and social media. Client work includes the.

Washington, DC, US

Seasonal admissions reader in the 2016-2017 application cycle. Evaluated more than 300 applications from five continents for the highly selective Master of Arts program offered in Washington, DC and Bologna, Italy. Assessed applications for dual-degree (MA - MBA) programs with Wharton, Tuck, and INSEAD. Determined ability of applicants to engage in a range.

Cedar Rapids, IA, US

Recommended and implemented digital marketing strategies to boost brand awareness and drive business development. Led client presentations and served as a key advisor. Developed strategic plans to increase constituent engagement and boost social media activity and followers. Advised on brand positioning for competitive differentiation. Created compelling.

Baltimore, MD, US

• Market and recruit for graduate business programs that generate over $12 million of revenue for the university. Responsible for increasing volume and quality of applicant pool. Cultivate relationships with key.
• Part of a team responsible for executing a media rankings strategy and achieving first-ever international ranking for Executive MBA programs (Financial Times, October 2009.)
• Sellinger Business School graduate revenue reached an all-time high in 2010. Managed pipeline of prospects and influenced conversion rates at each stage of the buying cycle.
• Nurtured prospects by launching regular email campaigns, developing content and presenting at information sessions, and building relationships with target “feeder” organizations through networking. Recruited students.
• Launched and wrote first-ever Admissions blog to support recruitment efforts and convert inquiries into applicants: http://earningyourmba.wordpress.com Maintained social media connections with prospective and admitted.

Bath, GB

Responsible for enrollment management and selection process for accredited Full-time and Part-time Executive M.B.A. programs. Developed a customer relationship marketing strategy to strengthen yield ratios. Interviewed and selected applicants from an application pool representing more than fifty nationalities. Reviewed, selected, and participated in.

London, GB

Based in the global headquarters in London, and the North American headquarters in Boston, was responsible for setting up, administering and presenting the Group planning process involving multi-currency reporting. Performed critical reviews of submitted plans and recommended changes. Advised regional financial controllers, executive directors, business.

New York, NY, US

Directed financial planning and analysis for the largest revenue client. Produced and wrote institutional mutual fund client contract renewal books. Presented financial analysis for client fee negotiations. Recommended revenue enhancements and expense reduction. Analyzed customer profitability. Presented annual plan and monthly financial results to senior.

B.A., French

Seven Sisters College Exchange Program

Cross-Registration With Wellesley College

Expository Writing

M.B.A., General Management

Part-Time Mba Candidate

H.S., Valedictorian