Barbara D'Errico Email & Phone Number

Konstanz, Bw, De

On a Bootcamp, participants are introduced to data analytics and learn data handling best practices by creating a data app game based on song lyrics. Main focus:I advise the teaching team on effectively engaging high school students, ensuring the program's content is age-appropriate and engaging to maintain student interest and participation. Alongside my team colleagues, I introduce learners to the KNIME Analytics Platform and support them during the interactive and practical sessions, providing hands-on tips to help them progress effectively.

Scientific research and joint publications in the field of Digital Markerting with a focus on Brand Marketing, Customer Experience, data-driven Marketing, and the use of XR in Marketing. Additional interest in Leadership, Female Entrepreneurship, Transformation and Change Management, and Learning Development in a virtual context.

My mission is to empower people to master Italian and experience Italian culture in a creative framework and multidisciplinary way. Thereby, my main aim is to unlock individual learning potential - either in one-to-one lessons or in a group language class.

Sankt Gallen, Schweiz

My role as Expert for Marketing and Communication at the School of Health Sciences involved identifying target audiences and developing campaigns that significantly boosted the Faculty’s visibility and outreach across various channels to engage and attract new prospects and students.The School of Health Sciences comprehended the Faculty of Health, focusing on the Nursing (B.A. & M.A.) and Physiotherapy (B.A.) degree programs, as well as the Institute of Applied Nursing Sciences for Research and Consulting Services.- In close collaboration with central marketing and an external agency, I identified key performance indicators (KPIs), conducted keyword analysis, planned advertising efforts, and monitored campaign performance to ensure alignment with overall marketing goals and budget.- I served as a proficient text editor, advising department members on content refinement for maximum impact in social media management, crafting compelling content for the already established presence on Meta/Facebook and Instagram, as well as for Mailings and Web Content. I oversaw the maintenance and the enhancement of content on the departmental website.- I developed and supplied contents for ads, flyers, and other promotional materials, working closely with the university's graphic design department to ensure visually compelling execution. I also offered the university's communication department thematic inputs from the Department of Health Sciences as editorial suggestions for the university magazine.- As Event Manager I planned subject-related informational events, congresses, and celebrations. I improved event processes and structure to streamline operations and simplify the organization of recurring events.

Konstanz, Baden-Württemberg, Deutschland

I developed in collaboration with university scientists and external experts, and managed programs for advanced training in social and humanities sciences, focusing on topics such as societal politics, transcultural education, integration, and democracy education. The programs aimed to enhance understanding and engagement in societal and political discourse.

Konstanz, Baden-Württemberg, Deutschland

I designed tailor-made continuing education programs in collaboration with scientists of the University of Konstanz for national and international executives, professionals, and decision-makers across various industries' sectors and governmental organizations. These programs focused on contemporary scientific content and methods across multiple disciplines and sometimes included cross-boarder initiative in the Lake Constance Region.Main focus:- Strategic Advisory: Providing comprehensive advice and supporting researchers throughout the course development lifecycle, from conceptualization to final evaluation. - Roadmap Definition: Defining clear business roadmaps and priorities for financial, operational, and marketing aspects to ensure a well-rounded approach to course development.- Customised Program Design: Designing course programs with different approaches (on-site, online or hybrid/blended-learning), including frameworks for excursions, incentives, and experiential learning to enhance the learner's journey.- Topic and Referee Scouting: Identifying relevant topics based on client needs and matching them with suitable instructors, including both internal university staff and external experts.- Efficiency and ROI Focus: Implementing cost control measures to ensure high efficiency and a favorable return on investment.- Content Creation: Creating content for communication purposes and developing advertising materials to drive program promotion.

Metropolregion München

Responsible for conception, development and implementation of local marketing strategies and activities.Main focus:- Planning and Budgeting campaigns and activities for promotion, PR, and events.- Content maintenance and development of the company's German website.- Responsibility for Brand Management, including ensuring CI/CD consistency across all channels.- Managing press and public relations work to enhance the company's visibility in Germany.- Editorial Board Membership: Serving as a valued member of the international editorial board for the company's magazine "incontroluce" (now "Lighthinking").- Event Marketing: Leading the conception, organisation, and realisation of diverse events, including customer events, local and international trade fairs, PR-Events, and more.- Vendor and Agency Management: Managing relationships with external service providers and agencies to streamline operations.

München, Bayern, Deutschland

Responsible for order processing with key partners in Asia and Italy purchasing leather and materials for L.CREDI bags and accessories collection.

München

Operative support of CEO & CFO by the realisation of a Real Estate project (holiday complex in Italy)

München

Customer advisory service for the creation and realisation of print campaigns. Key Customer: "Media-Saturn Holding GmbH" (German, Italian and French market)

Linz, Österreich

Master Of Business Administration (Mba), "Digital Management And Marketing"

Digital Management: Digital Business Model Generation, Digital Technology & Law, Entrepreneurship & Digital Leadership, Innovation.

Master Degree, Modern Foreign Languages And Literatures, (Major In German, English And Linguistic)

Erasmus Programme, German Studies

Desktop Publisher

Grundlagen des Desktop Publishing (Adobe Photoshop, InDesgin, Illustrator)

Marketing Fachkauffrau - Marketing Professional, Marketing/Marketing Management, General

Research Activity, German Studies