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Barbara Lyon, an accomplished communications professional with decades of experience in public relations and marketing, is available to provide strategic counsel and communications services. Barbara aligns her communications with enterprise objectives across channels, shaping messages, creating and positioning content by surgically targeting information to audiences. She began her career as a journalist, which grounds her in how the media think and work. That knowledge provides a foundation for evaluating media opportunities, from concept to placement, leading to coverage in top media from The Wall Street Journal and Bloomberg to Forbes. She builds media relationships, coat-tails on the news of the day, writes press releases and bylines, and applies creative approaches to generate results. For example, a placement in Forbes equated Santa Claus with the epitome of a well-managed brand. Barbara architected and executed a brand-building program for Aragon Consulting Group (purchased by IBM). That earned her an International Association of Business Communicators award. Exemplary of those results: A health-care reform study she developed was cited in Congress and provided fodder for USA Today “Snapshots” and other media outlets. Tenacious and resourceful, Barbara navigates difficult communication issues to deliver outcomes and is experienced in crisis communications. She knows how to maneuver in complex global business environments. For 18 years, Barbara worked at Accenture, a highly matrixed company with offices in more than 120 countries. Her extensive experience there served her well as she expanded the media and industry analyst relations program for SAP Fieldglass, a robust cloud business solution that companies use to manage external workforces. She also worked with a tech startup to shape its brand persona and related marketing and communications efforts. Early on, she worked on Capitol Hill and at The Heritage Foundation.
Independent Consultant
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Communications ConsultantIndependent Consultant Jul 2020 - PresentProvide marketing and communications services, including communication strategy, writing, messaging, blogging, spokesperson coaching, content creation, and other media relations and industry analyst relations services. Clients have included: Aartrijk and SAP.
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Global Media/Industry Analyst RelationsSap Fieldglass Mar 2017 - Apr 2019Waldorf, DeInitially, contracted to provide a range of media and industry analyst relations services, and subsequently brought on staff to lead and develop global media and industry analyst relations. Became an example for how to integrate individual business activities with corporate. Established a media and industry analyst relations program for Fieldglass in Europe and Asia Pac, hired agency support in multiple countries, built bridges with local corporate teams, provided media training and established a bench of spokespersons, drafted and placed bylines, wrote press releases and pitched media. Contributed to the social media pipeline and established measurements to track performance. -
Marketing And Communications DirectorMogean 2016 - 2017Atlanta, Ga, UsProvided strategic marketing and communication services to Atlanta-based startup in outsourced capacity. Working on everything from brand identity, content and messaging, to media and industry analyst relations, social media, content development and potential sponsorship opportunities to support sales. -
Senior ManagerAccenture 1999 - 2016Dublin 2, IeDeveloped and managed media relations activities across a broad cross-section of practices in Accenture Strategy, Management Consulting and the Government sector, developing communication strategy, managing media relationships, managing public relations agency resources, and writing and editing releases, bylines, blogs, tweets and media reports. Practices supported, oftentimes three or more concurrently, included operations (supply chain, innovation and process management, manufacturing and sourcing & procurement), finance management, risk management, marketing science, and customer relationship management. Driving industry analyst relations for parts of Accenture Strategy and Management Consulting as well as Communications Media & Technology were also areas of focus when working to attain strong positioning in key reports. -
ManagerAccenture 1998 - 1999Dublin 2, IeDeveloped, managed and executed global media and industry analyst relations programs for the Government operating group. Received an Accenture Integrated Marketing Award of Excellence.
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Communications DirectorAragon Consulting Group 1995 - 1998UsAt Aragon Consulting Group, I built a communications program from the ground up, developing and interpreting research to secure international, national, local and trade media coverage in such high visibility media as The Wall Street Journal, USA Today, Business Week, Le Figaro, Associated Press, Bloomberg Business News and the CBS Radio Network. My public policy experience taught me how to coat-tail on current events, which factored strongly into the program's success. For instance, the health-care research I drove was cited in the Congressional Record. For those brand-building efforts, I received an International Association of Business Communicators' Bronze Quill Award. Those efforts also factored into the company's subsequent sale to IBM. -
Account ExecutiveFleishman Hillard 1995 - 1995St. Louis, Mo, UsContributed to a variety of projects for multiple corporate accounts, pitching media stories, securing a celebrity for a charity sponsorship, creating media kits, and securing a congressional commendation for a retailer's philanthropic efforts.
Barbara Lyon Skills
Barbara Lyon Education Details
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Buena Vista UniversityMass Communications And English -
Iowa State UniversityJournalism & Mass Communication
Frequently Asked Questions about Barbara Lyon
What company does Barbara Lyon work for?
Barbara Lyon works for Independent Consultant
What is Barbara Lyon's role at the current company?
Barbara Lyon's current role is Senior Media & Industry Analyst Relations Executive.
What is Barbara Lyon's email address?
Barbara Lyon's email address is ba****@****ure.com
What is Barbara Lyon's direct phone number?
Barbara Lyon's direct phone number is (310)-726*****
What schools did Barbara Lyon attend?
Barbara Lyon attended Buena Vista University, Iowa State University.
What are some of Barbara Lyon's interests?
Barbara Lyon has interest in Politics, Education, Science And Technology, Arts And Culture, Health.
What skills is Barbara Lyon known for?
Barbara Lyon has skills like Media Relations, Public Relations, Strategy, Management, Strategic Communications, Corporate Communications, Marketing Strategy, Integrated Marketing, Industry Analyst Relations, Target Audience, Agency Management, Branding.
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