Barbara is an accomplished marketing leader with extensive experience in developing and executing strategic marketing initiatives across industries, including Architecture/Engineering/Construction (A/E/C), Controlled Environment Agriculture (CEA), and technology. With a passion for crafting compelling narratives that engage target audiences and drive business growth, Barbara brings a dynamic, results-driven approach to marketing.As Vice President of Marketing at urban-gro, Inc., an integrated professional services and Design-Build firm, Barbara leads a high-performing team in delivering innovative solutions for clients in the CEA, industrial, healthcare, and commercial sectors. Leveraging expertise in branding, digital marketing, content strategy, graphic design, copywriting, pursuit support, and demand generation, Barbara focuses on building brand equity, driving lead generation, and enabling sales success. Collaborating closely with business development and pre-construction teams, Barbara contributes to securing new opportunities through strategic qualifications, proposals, and interview preparation.Dedicated to providing exceptional experiences for clients, investors, and partners, Barbara combines creativity and innovation to elevate urban-gro’s marketing efforts and reinforce its position as a leader in the industry.