Barbara Fendt Email & Phone Number

Germering, Bavaria, DE

Germering, Bavaria, DE

Dynamic versatile senior marketing and communications professional with broad knowledge in the global textile industry.

Inning Am Ammersee, Bavaria, DE

• Responsible for all marketing & press activities
• Developing brand strategy/positioning for own/new products (company transition from reseller to software producer)
• Cost and budget planning
• Monitoring competitors, market & trends
• Developing and organizing lead generating campaigns (inbound & out-bound), direct and telemarketing activities
• Marketing automation from nurturing to successful conversions

Heidenheim, Baden Württemberg, DE

• Responsible for strategy, definition, organisation and operational implementation of all B2B and B2C marketing efforts and press activities for the brand Outlast® across EMEA & Asia
• Cost and budget planning
• Concept/development of innovative eLearning platform in four languages
• Development and implementation (including SEO/SEA strategies) of the web shop SleepCOOL. (www.sleepcool.de) selling functional bed-ding products in Germany
• Organized events, trade shows (e.g. Techtextil, OT World…)
• Assured brand visibility through various channels

Heidenheim, Baden Württemberg, DE

• Responsible contribution to strategy, definition, organization and oper-ational implementation of all marketing and press activities for the brand Outlast® in Europe
• Identified and managed key external business partners/agencies
• Conducted market analysis and created marketing campaigns
• Monitored competitors & trends
• Setting up an “Official Partner Programme” for customers to support them with hangtags, labels, POS materials
• Developed POS material for international key accounts (adidas, Nike, Marks & Spencer, Impetus, Treca, etc.)

• Responsible for the editorial content, layout, handling of production and budget of the magazine published twice a month
• Write interviews and reports on business, technologies, fashion and shows in Germany or European countries as well as overseas
• Initiate the implementation of the electronic presence of BW, responsible for texts and updates
• Organise presentations at shows (e.g. Interstoff, Techtextil, IMB)
• Event marketing (Conferences, symposiums, round tables)

Engineer Textile And Clothing Technology (Dipl.-Ing.), Apparel And Textiles

Engineer Business Administration And Economics (Dipl.-Wirt.-Ing.), Business Administration, Marketing