Barbara Gassaway

Barbara Gassaway Email and Phone Number

Market Researcher | Master Moderator @ Ironwood Insights Group, LLC
chandler, arizona, united states
Barbara Gassaway's Location
United States, United States
Barbara Gassaway's Contact Details
About Barbara Gassaway

The experience of discovery and interpreting findings so clients can apply data is both rewarding and inspiring! Certified Master Moderator with over 15 years of creative market research experience in the consumer products and healthcare industries. Named one of "Maryland's Top 100 Women," by The Daily Record, Top 100 MBE's in Maryland, and identified by the Market Research Bulletin as one of the "20 Researchers You Need To Know," Barbara is principal of The Research Group and Observation Baltimore. Recognized as a national industry leader, Barbara lectures on topics such as research best practices, hybrid methodologies, current market trends, and product development. A loyal client refers to Barbara as, “the rock star of moderators.”A differentiator appreciated by clients and colleagues is Barbara’s comprehensive understanding of strategic marketing principles, along with current trends and best practices in the disciplines of market research. She is expert in managing client teams, project priorities, and creatively implementing methodologies to discover intimate, underlying feelings from respondents.

Barbara Gassaway's Current Company Details
Ironwood Insights Group, LLC

Ironwood Insights Group, Llc

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Market Researcher | Master Moderator
chandler, arizona, united states
Website:
ironwoodinsights.com
Employees:
29
Barbara Gassaway Work Experience Details
  • Ironwood Insights Group, Llc
    Vice President, Qualitative Research
    Ironwood Insights Group, Llc Feb 2024 - Present
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  • The Research Group
    Master Moderator | Market Researcher
    The Research Group Aug 1991 - Present
    United States
    With more than fifteen years of creative market research experience in the consumer and healthcare industries. A differentiator appreciated by clients and colleagues is Barbara’s comprehensive understanding of strategic marketing principles along with current trends and practices in the qualitative sciences. She is an expert in managing client teams, project priorities, and creatively implementing methodologies to discover intimate, underlying feelings from respondents. A loyal client refers to Barbara as, the 'rock star of moderators.'Health Care Studies ~ Message development, sales aid and delivery evaluations, brand positioning, co-branding strategy development, and enhanced indication implications. Disease States ~ ADD/ADHD, Diabetes, Hypertension, Influenza, Nephrology, Nutrition, Oncology, Pain Management, Schizophrenia, Smoking Cessation, STDs/AIDS, and VTE/DVT. Audiences ~ Cardiologists, GP/FP/IM’s, Neurologists, Nephrologists, Nurses, OB/GYN, Oncologists, Pediatricians, Primary Care, Psychiatrists, Rheumatologists, HR/Employers, and Patients. Industries ~ World-renowned health care institutions, health systems, academia, government agencies, urgent care chains, health plans/payers, pharmaceutical companies, and clinical publishers.Consumer Study Experience: Brand positioning, image evaluations, co‐branding strategydevelopment, message development, advertising/marketing/message concept creation andevaluation, and product development. Audience experience: Consumers, Parents, Patients, and Children/Adolescents. Industry experience: Consumer products, technology, youth, attractions/tourism, health care, market analysis, and utilities.
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  • Eli Lilly
    Market Research Vendor
    Eli Lilly 2007 - Present
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  • Riva Market Research & Training Institute
    Trainer
    Riva Market Research & Training Institute Jan 2003 - Present
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  • Observation Baltimore
    President | Moderator
    Observation Baltimore Aug 1991 - Present
    Baltimore's Premier Focus Group Facility. Observation Baltimore is Baltimore’s premier focus group facility, consistently ranked “One of the Top Focus Facilities Worldwide,” by Impulse Survey. Our green, environmentally-friendly facility challenges us to do more with less and significantly reduces our environmental footprint. Spacious, elegant, tech-friendly focus group suitesTraditional & non-traditional suite accommodations with observationTwo CLT laboratories for up to 100 respondentsCommercial and residential test kitchensFREE unlimited parkingFREE shuttle service from BWI Westin and BWI Sheraton
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  • Qrca
    Dc Chapter Chair
    Qrca Jun 2009 - Sep 2018
  • Child Growth & Development
    Marketing Research Director
    Child Growth & Development Jun 1981 - Aug 1990

Barbara Gassaway Skills

Market Research Marketing Research Focus Groups Qualitative Research Customer Insight Marketing Strategy Consumer Behaviour Marketing Quantitative Research Segmentation Strategy Leadership Online Moderation Competitive Intelligence Business Insights Online Research Research Management Primary Research Social Media Marketing Advertising Research Consumer Behavior Qualitative Market Research Research Design Sales Operations Product Development Pharmaceutical Industry Superior Client Service Client Services Pharmaceuticals Strategy Development Consumer Products Consumer Insights Moderating Brand Equity

Barbara Gassaway Education Details

Frequently Asked Questions about Barbara Gassaway

What company does Barbara Gassaway work for?

Barbara Gassaway works for Ironwood Insights Group, Llc

What is Barbara Gassaway's role at the current company?

Barbara Gassaway's current role is Market Researcher | Master Moderator.

What is Barbara Gassaway's email address?

Barbara Gassaway's email address is ba****@****grp.com

What is Barbara Gassaway's direct phone number?

Barbara Gassaway's direct phone number is +141033*****

What schools did Barbara Gassaway attend?

Barbara Gassaway attended University Of Md, University Of Maryland University College.

What are some of Barbara Gassaway's interests?

Barbara Gassaway has interest in Health.

What skills is Barbara Gassaway known for?

Barbara Gassaway has skills like Market Research, Marketing Research, Focus Groups, Qualitative Research, Customer Insight, Marketing Strategy, Consumer Behaviour, Marketing, Quantitative Research, Segmentation, Strategy, Leadership.

Who are Barbara Gassaway's colleagues?

Barbara Gassaway's colleagues are Carol Griffiths, Kayla Ray, Kynndra Giles, Katie Wilson, Lezlie Johnson, Samuel Mcreynolds, Leslie Torres.

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