Barbara Nelson Email & Phone Number

San Jose, Ca, Us

Amazing to be working with product guru Steve Johnson again. His insights and knowledge of building teams to create products people want to buy continue to blow me away. His modern methodologies are just what product leaders need today to build the business and strategy skills so often missing on technology product teams. Product Growth Leaders offerings combine the deep relevant experience of our leaders and coaches with the practical, actionable, and contemporary lessons developed and refined to be exactly what product teams need today.

Silicon Valley

Let me apply my business-to-business expertise and passion to help you unlock your story to engage colleagues, customers, and buyers. From idea to content to visuals to delivery.Strategic storytelling. When stakes are high, how you communicate is as critical as what you communicate. I can help you shine. Let's turn your idea into a persuasive, visual story. Content marketing machine. Do you know how important great content is to engage buyers throughout their journey with you? Quality content that resonates with buyers can keep them engaged throughout their buyer and customer journey with your organization. Content at the right time, the right place, and the right message. If you don’t know where to start, here are some things I can help you do:• content audit• content strategy• agile planning and delivery• success measurement• fuel the machineTurn your industry expertise into a content marketing machine designed to establish your credibility in the market, attract more prospects, and retain existing customers.

Possibilities are wide open for this new chapter of my life. It's time to begin whatever strikes my fancy. I'm thrilled, inspired, and ready for anything.A favorite quote of mine from an ad in the 90's:Sometimes opportunity knocks.Sometimes it blows through your door,charges through your office,kicks the feet out from under you,jumps on your chestand stares you in the face.Cool, huh? Charge away, life!

Beaverton, Or

Leading a team of product marketing, marketing communications, digital marketing, and marketing operations professionals to award-winning greatness.Transformed marketing from a product-led, feature-function-benefit world to a focus on issues the buyer cares about to lead TO the product, not WITH the product. Built a marketing machine with predictable, repeatable results leading our business unit to being a top performer for Sage North America.

For nearly a dozen years, I was a trainer and course developer for Pragmatic Marketing, a world-wide leader in product management and marketing training. After having applied the market-driven principles for several years, I inspired thousands of people at hundreds of companies to think more strategically and to apply the proven Pragmatic Marketing Framework.Courses I led and contributed content: Practical Product Management, Requirements That Work, Executive Briefing. Courses I led and co-authored: Pragmatic Roadmapping, Living in an Agile World. Courses I contributed content: Effective Product Marketing, New Rules of Marketing.I also delivered frequent keynotes on strategy, product management, product marketing, agile methodologies, and requirements. Product Camps, the product management "unconferences" (www.productcamp.org): I was a volunteer at 6 conferences, and presented at 10. (Sessions are selected by the attendees.)

As Director of Product Marketing, I worked with multiple business units to institutionalize common product marketing processes. As a director, I influenced the repositioning and strategic focus of the organization which led to my promotion to VP of Marketing. As VP of Marketing, I led product marketing, creative services, marketing communications, and lead development. As VP of Product Management/Product Marketing I led a matrixed organization of product managers and product marketing managers, including international product management.

I was product manager for the Project Controller product suite that was built to integrate with Solomon Software. (During this time I also was the Director of Marketing.) I led the strategic product vision, requirements, go-to-market, and sales enablement efforts and helped the company successfully transform from a direct sales to a channel sales model. Within 18 months, we recruited hundreds of channel members and successfully launched 8 modules into the architectural/engineering, construction, and professional services markets. Our strategy was to be acquired by Solomon Software and we achieved that goal earlier than projected because of our success in the market both with customers and channel engagement.

I honed my product management skills as product manager for a variety of enterprise accounting software products including general accounting, order management, inventory, purchasing, project accounting, project management, payroll, and time collection. Domain knowledge in the following markets: medical billing, high-tech, automotive, architectural/engineering, construction, software publishers, professional services, government contractors.

English, Literature, Art History, History

Post Graduate, Education