Barbara Goworowski Email & Phone Number

Elmhurst, Il, Us

Proud to be part of this amazing group, making a difference in improving business outcomes through channel marketing.

Palm Beach, Florida, Us

Elmhurst, Il, Us

At Grand Beach Consulting, we help businesses achieve and surpass their growth objectives through tailored results-driven strategies. We empower companies to excel in competitive markets by combining strategic insights with operational expertise. Our expertise spans:• Business Strategy & Planning: Crafting actionable plans that align with business goals.• Marketing Strategy & Planning: Developing comprehensive marketing blueprints that drive brand visibility and ROI.• Customer Segmentation: Identifying and targeting the right audience for maximum impact.• Content Marketing Execution: Creating compelling content strategies that resonate and engage.• Social Media Excellence: Building engaging social content that amplifies thought leadership and brand presence.• Demand Generation & Retention: Designing programs that attract, convert, and retain customers.• Marketing Operations: Streamlining processes to enhance efficiency and impact.Portfolio Optimization: Prioritizing projects and resources for measurable growth.• Sales Enablement: Equipping teams with tools and insights to close deals effectively.• Channel Marketing: Driving partner success through strategic initiatives in channel operations, partner identification, recruitment, and enablement.• Project Management: Overseeing complex projects from concept to execution, delivering results on time and within scope.

Elmhurst, Illinois, Us

Brentwood, Tennessee, Us

Responsible for all organic growth and marketing activities for this private equity backed healthcare roll up. Responsibilities include: Digital Marketing, (inbound and outbound), Branding, Communications, Media Relations, Product Management, Scheduling, Physician Referral Programs and Local Practice Marketing. Support recruiting business development and merger and acquisition activity.

Responsible for all aspects of sales (new sales, upgrades and renewals); marketing (grand development and engagement, demand generation, communications, product management, product marketing, pricing); business planning (business stabilization and optimization, capital spending, business process development) and strategic relationships for this venture backed start up.

Lincolnshire, Il, Us

Held responsibility for all marketing activities in North America region for $1,000,000,000 technology company, including strategic planning; demand and lead generation; channel strategy, marketing and operations; vertical market management; product marketing; brand/creative management; public relations; customer events, trade shows, and experiences; and sales enablement.Demand Generation work was awarded SiriusDecisions Program of the year at the 2014 Summit.

Chicago, Illinois, Us

Built team of marketing professionals responsible for all business-to-business marketing activities for North America region, including product management, product marketing, vertical market development, demand generation, direct marketing, marketing communications, digital marketing, distribution strategy, channel marketing, events, trade shows, sponsorships, sports marketing, and community relations.Highlights include:Total integration of all marketing resources, increasing overall effectiveness and efficiency of marketing effortsDevelopment and introduction of New Product introduction process, along with alignment of marketing deliverables, increasing the effectiveness of all product launchesDevelopment and implementation of new B2B marketing communications platform, aligned with business needs and with corporate brand attributes.Development and introduction of vertically segmented, multi-vehicle demand generation campaigns, through the development of relationship marketing databases, tools and metrics.

Chicago, Illinois, Us

Oversaw cross-functional team responsible for product/portfolio strategy, product planning and management, product marketing, and business operations of GSM/UMTS handset business. Established portfolio planning process, facilitating cross-functional input and driving integrated communication of portfolio status. Developed annual strategic plans and budgets, highlighting key initiatives to improve market share and overall business cost structure.Highlights Include:Development/implementation of portfolio planning process, facilitating cross functional input and driving integrated communication of portfolio statusDevelopment of annual strategic plans and budgets, highlighting key initiatives to improve market share and overall business cost structureLead organizational re-alignment initiative on focused on portfolio management and product marketingResults:Total re-alignment of portfolio based on available resources and market place needsVastly improved communication with regional operations, assuring products better meet customer needsEstablishment of baseline business modeling to assess efforts and viability of products earlier in development cycle

Chicago, Illinois, Us

Led global team of engineers and business experts in development and ongoing global product management of CDMA handset product line. Managed total redesign of industry-leading handset family, increasing margins, dramatically reducing field failures, and extending product life. Established product lifecycle management function focused on post-development-cycle activities, dramatically improving sales volume and gross margins.Sponsored Six Sigma project on identification of product profitability issues, implementing results across portfolio.Improved satisfaction with key customers.Drove cost reductions greater than 20% across each handset in product line.

Responsible for all marketing activities for this international web services company, serving businesses of all sizes through its e-business enabling products and services (hosting, application development, data centers, managed services, connectivity). Specific areas of responsibility include product development and management, corporate and product branding, advertising, interactive communications, public relations, field marketing, market research and analysis, database marketing.Highlights include:Introduced complete line of data center products including security services, storage products, system administration services, and hardware choicesRevamped entire line of shared and virtual web hosting products, introducing extended families of new features (domain name registration, web design, e-commerce, e-mail) to increase product penetration and revenue per subscriberComplete overhaul of existing Internet website, including customer support capabilities and extensive E-commerce capabilities, reducing customer support costs and acquisition costsDeveloped corporate brand positioning and multi-media integrated implementation planDeveloped and implemented on going customer satisfaction studies and action plans driving process improvement and reducing customer defections.Results include:Significant margin improvements through increased revenue per subscriber and reduced acquisition and maintenance costsIncrease in corporate brand awareness significantly in limited roll out of branding campaignIncreased internet sales 3x in first three monthsSignificant increases in customer satisfaction, slowed customer defection rate

Philadelphia, Pa, Us

Responsibilities include business strategy (strategy, business development, merger/acquisitions, business planning, competitive analysis); customer targeting, acquisition strategy, migration strategy and retention strategy; promotion development; pricing; marketing communications (advertising, public relations, media, direct marketing, events and sponsorships); product development and management.Highlights include:Introduced Customer Value Management, shifting business unit focus from high growth/low profit to highly profitable growth.Revamped all pricing to maximize revenue (paging and cellular)Introduced ClearPath(TM) - CDMA digital service (Edison award winner 1998)Introduced Pick Up & Go(sm) - Prepaid cellularIntroduced direct marketing as a communication and acquisition vehicleDeveloped internet web site and marketing support as an acquisition vehicleDeveloped business unit brand positioning Results include:Significant increases in market shareHigh level of customer base growthTop quartile revenue growthSignificant margin improvementsIndustry leading defection rates

Us

Responsibilities included all sales, customer service, and network functions for Ameritech*s cellular and paging properties in the state of Missouri outside of St. Louis.Doubled customer base each year.Improved customer satisfaction scores significantly each year.Increase distribution points by 35%

Us

Responsible for new product opportunities as well as business unit plan process support.Supported wireless data strategy/ CDPD introductionDeveloped the business *one number* strategy

Responsible for all market research activities of the carrier business unit, the largest of the business units at U S WEST. Introduced customer satisfaction research in the business unitPlayed major role in re-organization of Carrier Service CentersKey participant in early work on on-line services

Mba, Marketing, Finance

Bachelor Of Science, Marketing And Business Economics

High School Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program

Executive Education, Continuing Education Marketing

Executive Education, Marketing Strategy