Barbara Graff Email & Phone Number

Malibu

Graffiti Communications is a consulting practice offering global trade development services in apparel, footwear, textile and beauty sectors. We provide and implement strategies for global business expansion advising on industry trends, global opportunities and best practices including distribution models and e-commerce solutions. Our solid relationships with the US Department of Commerce, industry associations and thought leaders across the globe gives us the inside track to deliver to our clients. We have extensive experience with China market entry and our roster of international clients include ITKIB Istanbul, Bangkok Fashion City Project, Brazil, Colombia, Peru, Ecuador and England. Individual brands include Bijan of Beverly Hills, Brighton Accessories, and China e-commerce platform Moonbasa.com.

Greater Los Angeles Area

Moonbasa is a China based fashion ecommerce platform founded in 2007. In 2015 Moonbasa launched a US Brand Mall with a platform to provide a simplified path for US fashion brands to sell to Chinese consumers with a turnkey service for building and operating web stores. . www.us.moonbasa.comwww.moonbasausa.com

Los Angeles, Ca

California Fashion Association Non-profit association established to educate and provide business development assistance to Southern California's Apparel and Textile industries. Responsible for development of marketing and promotion programs, seminars, new business viability studies, and events. Clients included Federal Express, The Port of LosAngeles, Australian Tourism Board, and The World Shoe Association.

Led development of internal and external fashion programs for The Bangkok Fashion City Project funded by the Bangkok Ministry of Industry. Core programs included development of Bangkok Fashion Week, branding and marketing for Thai design labels for export into Europe and North America, creation of education programs aimed at encouraging original designs for manufacturers and development of a fashion school.

Los Angeles, Ca

Fashion Advertising Director for Women’s Wear Daily leading revenue West coast in advertising sales revenue and business development programs including the creation of Fashion West Magazine, a collaboration between the LA Times and WWD; development of video/tv project pairing apparel manufacturers with teen models with retail partner Nordstroms.