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I am a passionate, solution-seeking, team player always visualizing the next creative endeavor. Ideas are my currency and my arena for creative expression is marketing, business development and global brand expansion in media and fashion. On the international stage I've delivered solid results to associations and government bodies including ABEST of Brazil, ITKIB Istanbul, Bangkok's Ministry of Industry, Consul General of Ethiopia, Consulate of Israel and brands such as Sorme Professional Cosmetics Group, Super Pharm (Israel), Brighton Accessories, Bijan and China e-commerce platform Moonbasa.com. Key Attributes:• Strong personal leadership to diverse groups•
Graffiti Communications
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FounderGraffiti Communications Jan 1998 - PresentMalibuGraffiti Communications is a consulting practice offering global trade development services in apparel, footwear, textile and beauty sectors. We provide and implement strategies for global business expansion advising on industry trends, global opportunities and best practices including distribution models and e-commerce solutions. Our solid relationships with the US Department of Commerce, industry associations and thought leaders across the globe gives us the inside track to deliver to our clients. We have extensive experience with China market entry and our roster of international clients include ITKIB Istanbul, Bangkok Fashion City Project, Brazil, Colombia, Peru, Ecuador and England. Individual brands include Bijan of Beverly Hills, Brighton Accessories, and China e-commerce platform Moonbasa.com.
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General ManagerMoonbasa Usa Dec 2014 - Dec 2017Greater Los Angeles AreaMoonbasa is a China based fashion ecommerce platform founded in 2007. In 2015 Moonbasa launched a US Brand Mall with a platform to provide a simplified path for US fashion brands to sell to Chinese consumers with a turnkey service for building and operating web stores. . www.us.moonbasa.comwww.moonbasausa.com
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Executive DirectorCalifornia Fashion Association Oct 2006 - Jul 2007Los Angeles, CaCalifornia Fashion Association Non-profit association established to educate and provide business development assistance to Southern California's Apparel and Textile industries. Responsible for development of marketing and promotion programs, seminars, new business viability studies, and events. Clients included Federal Express, The Port of LosAngeles, Australian Tourism Board, and The World Shoe Association.
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Executive DirectorInternational Fashion Consultants 2003 - 2006Led development of internal and external fashion programs for The Bangkok Fashion City Project funded by the Bangkok Ministry of Industry. Core programs included development of Bangkok Fashion Week, branding and marketing for Thai design labels for export into Europe and North America, creation of education programs aimed at encouraging original designs for manufacturers and development of a fashion school.
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Fashion Advertising DirectorWomen'S Wear Daily 1983 - 1998Los Angeles, CaFashion Advertising Director for Women’s Wear Daily leading revenue West coast in advertising sales revenue and business development programs including the creation of Fashion West Magazine, a collaboration between the LA Times and WWD; development of video/tv project pairing apparel manufacturers with teen models with retail partner Nordstroms.
Barbara Graff Skills
Barbara Graff Education Details
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Suma Cum Laude
Frequently Asked Questions about Barbara Graff
What company does Barbara Graff work for?
Barbara Graff works for Graffiti Communications
What is Barbara Graff's role at the current company?
Barbara Graff's current role is Graffiti Communications.
What is Barbara Graff's email address?
Barbara Graff's email address is bg****@****aol.com
What is Barbara Graff's direct phone number?
Barbara Graff's direct phone number is +180563*****
What schools did Barbara Graff attend?
Barbara Graff attended University At Buffalo.
What are some of Barbara Graff's interests?
Barbara Graff has interest in Branding And Communications, Marketing, The Fashion Industry, Active Lifestyle, Fashion And Style, Family And Friends, Art In All It's Forms, The Digital Space.
What skills is Barbara Graff known for?
Barbara Graff has skills like Company Branding, New Business Development, Public Relations, Advertising, Promotions, Sponsorship, Outdoor Advertising, Publishing, Experiential Marketing, Relationship Marketing, Social Networking, New Media.
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