Barbara Gydé Email & Phone Number

New York, Ny

IFF is a leading innovator of sensory experiences that move the world. This new position oversees implementation of state of the art developmental programs designed to enhance/enable critical capabilities for IFF, including a partnership with ISIPCA, the world-renowned French school dedicated to creating careers in perfume, cosmetics and food flavors, to establish a new three-year master’s program in scent design and creation at ISIPCA’s Versailles, France campus. Active recruitment efforts are now underway and prospective students. Please contact me if interested in learning more.

Greater New York City Area

Executive Coach and Mentor, Brand auditing and implementation, Design Thinking workshops, Business Development Strategies, Team effectiveness, Specialist in developing innovative concepts and campaigns in the consumer goods and services, higher education and non-profit sectors.

New York, Ny

Developed start-up initiative to develop customized executive education programs for Parsons School of Design and other divisions of The New School. Successful programs focused on the intersection of design and business, and fashion and business, areas of particular strength for the School and particularly Managing Creativity and Design Thinking. Recently certified as a Service Design/Design Thinking Facilitator.

New York, Ny

School of International and Public Affairs - Interim position: Responsible for coordinated marketing and communications for School. Supervises team of four officers including Alumni Affairs. Oversees video production and events. Promotes School to internal and external constituencies.

Led fundraising, development, marketing and communications (branding, advertising, social media, direct marketing, PR, media/community relations) for non-profit social service agency dedicated to helping those who are blind and visually impaired. Supervised 11 direct reports; total staff of 26.• Directed development team to generate $11M in fundraising revenue (major gifts, institutional giving, planned gifts, special events). Managed high level portfolio including frontline fundraising and major gift solicitation.• Created strategy for Palm Beach fundraising and expanded special event revenue• Revamped communications to Board and external audiences (Board, donors, committee members, staff) to clarify agency mission and further engagement.• Identified need and created public service advertising campaign to build awareness of agency and drive traffic to website, generating a 40% increase in inquiries to call center.• Directed website revitalization to improve navigation, data base outreach and development.

Directed marketing, communications, web, digital, plus international business development for non-degree program executive programs. Managed staff of 14.• Generated revenue of $16M (best growth and results for the last five years)• Represented Columbia high level executives around the world to deepen relationships; generate enrollments in executive programs; cultivate alumni• Developed a series of videos for website to communicate participant experience • Launched e-newsletter and digital strategy to build pipeline • Implemented key account plan to focus growth and deepen relationships for productivity

• Directed development, and delivery of 33 executive programs with over 4,000 participants annually, generating revenue of over $20M. • Developed and implemented advertising and branding strategies, including marketing for the MBA program, Wharton West, (new campus in San Francisco), the INSEAD Alliance programs, and Alumni relations. • Founding member of the editorial board of Knowledge@Wharton, digital publication with current circulation of over 5 million• Created comprehensive video and new positioning to celebrate the School’s 125th anniversary• Created website and author forums for new venture Wharton School Publishing

New York, Ny

Senior Executive Program, Business Administration And Management, General

Bachelor Of Fine Arts (Bfa), Advertising; English

Service Design/Design Thinking Facilitation

Digital Transformation

Executive Education : Global Fellows Program; Negotiation Workshop

Executive Coaching Certificate