Barbara Gydé

Barbara Gydé Email and Phone Number

Scent Design and Creations School Director at International Flavors & Fragrances @ International Flavors & Fragrances
new york, new york, united states
Barbara Gydé's Location
New York, New York, United States, United States
Barbara Gydé's Contact Details

Barbara Gydé personal email

n/a
About Barbara Gydé

Barbara Gydébarbaragyde.comMultifaceted, savvy, sophisticated executive with extensive and diversified experience in marketing, business development, communication and general management in the corporate, higher education and non-profit sectors. Skilled consultant, executive coach and facilitator.Comprehensive experience includes prestige branding, coordinating international teams, relationship building, strategic planning, new business ventures, educational program design, service design, design thinking facilitation.Motivated, energetic leader who adds value and delivers results. Creative problem solver and strategist.Fluent in French, Italian and intermediate Spanish.AREAS OF EXPERTISE
Marketing - Branding - CommunicationStrategy - Design ThinkingBusiness DevelopmentBoard communications and liaisonBuilding high-performance teamsGeneral ManagementDesign Thinking

Barbara Gydé's Current Company Details
International Flavors & Fragrances

International Flavors & Fragrances

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Scent Design and Creations School Director at International Flavors & Fragrances
new york, new york, united states
Website:
iff.com
Employees:
7182
Barbara Gydé Work Experience Details
  • International Flavors & Fragrances
    Scent Design And Creations School Director
    International Flavors & Fragrances Apr 2016 - Present
    New York, Ny
    IFF is a leading innovator of sensory experiences that move the world. This new position oversees implementation of state of the art developmental programs designed to enhance/enable critical capabilities for IFF, including a partnership with ISIPCA, the world-renowned French school dedicated to creating careers in perfume, cosmetics and food flavors, to establish a new three-year master’s program in scent design and creation at ISIPCA’s Versailles, France campus. Active recruitment efforts are now underway and prospective students. Please contact me if interested in learning more.
  • Barbaragyde.Com   Strategic Ideation And Implementation
    Principal
    Barbaragyde.Com Strategic Ideation And Implementation May 2013 - Present
    Greater New York City Area
    Executive Coach and Mentor, Brand auditing and implementation, Design Thinking workshops, Business Development Strategies, Team effectiveness, Specialist in developing innovative concepts and campaigns in the consumer goods and services, higher education and non-profit sectors.
  • Parsons School Of Design, The New School
    Senior Director, Corporate And Executive Education, Parsons School Of Design, The New School
    Parsons School Of Design, The New School Apr 2014 - Mar 2016
    New York, Ny
    Developed start-up initiative to develop customized executive education programs for Parsons School of Design and other divisions of The New School. Successful programs focused on the intersection of design and business, and fashion and business, areas of particular strength for the School and particularly Managing Creativity and Design Thinking. Recently certified as a Service Design/Design Thinking Facilitator.
  • Columbia University In The City Of New York
    Interim Executive Director – Communications And External Relations
    Columbia University In The City Of New York Nov 2013 - Apr 2014
    New York, Ny
    School of International and Public Affairs - Interim position: Responsible for coordinated marketing and communications for School. Supervises team of four officers including Alumni Affairs. Oversees video production and events. Promotes School to internal and external constituencies.
  • Lighthouse International
    Chief External Affairs Officer/Development And Communications
    Lighthouse International Feb 2011 - Jan 2013
    Led fundraising, development, marketing and communications (branding, advertising, social media, direct marketing, PR, media/community relations) for non-profit social service agency dedicated to helping those who are blind and visually impaired. Supervised 11 direct reports; total staff of 26.• Directed development team to generate $11M in fundraising revenue (major gifts, institutional giving, planned gifts, special events). Managed high level portfolio including frontline fundraising and major gift solicitation.• Created strategy for Palm Beach fundraising and expanded special event revenue• Revamped communications to Board and external audiences (Board, donors, committee members, staff) to clarify agency mission and further engagement.• Identified need and created public service advertising campaign to build awareness of agency and drive traffic to website, generating a 40% increase in inquiries to call center.• Directed website revitalization to improve navigation, data base outreach and development.
  • Columbia Business School
    Executive Director
    Columbia Business School Mar 2007 - Feb 2011
    Directed marketing, communications, web, digital, plus international business development for non-degree program executive programs. Managed staff of 14.• Generated revenue of $16M (best growth and results for the last five years)• Represented Columbia high level executives around the world to deepen relationships; generate enrollments in executive programs; cultivate alumni• Developed a series of videos for website to communicate participant experience • Launched e-newsletter and digital strategy to build pipeline • Implemented key account plan to focus growth and deepen relationships for productivity
  • Wharton School, Univ Of Pa
    Managing Director, Wharton School Publishing; Sr. Director Exec Education
    Wharton School, Univ Of Pa 1999 - 2006
    • Directed development, and delivery of 33 executive programs with over 4,000 participants annually, generating revenue of over $20M. • Developed and implemented advertising and branding strategies, including marketing for the MBA program, Wharton West, (new campus in San Francisco), the INSEAD Alliance programs, and Alumni relations. • Founding member of the editorial board of Knowledge@Wharton, digital publication with current circulation of over 5 million• Created comprehensive video and new positioning to celebrate the School’s 125th anniversary• Created website and author forums for new venture Wharton School Publishing
  • Sanofi Beauty Products
    Vice President. Marketing
    Sanofi Beauty Products Aug 1987 - Sep 1991
  • L'Oreal
    Vice President, Marketing - Prestige Fragrances
    L'Oreal Jun 1985 - Jun 1987
    New York, Ny
  • Jacqueline Cochran
    Vice President Marketing
    Jacqueline Cochran 1984 - 1987

Barbara Gydé Skills

Strategy Marketing Fundraising Strategic Planning Leadership Marketing Communications Nonprofits Public Relations Advertising Public Speaking Business Development Program Development Leadership Development Higher Education Cross Functional Team Leadership Digital Strategy Non Profits Community Outreach Brand Management Cosmetics Luxury Goods Beauty Industry Product Development Executive Education French Fashion Team Leadership Direct Marketing Philanthropy Creative Solutions Nonprofit Organizations Business Savvy Outstanding People Skills Foreign Languages Operational Excellence Fragrance

Barbara Gydé Education Details

Frequently Asked Questions about Barbara Gydé

What company does Barbara Gydé work for?

Barbara Gydé works for International Flavors & Fragrances

What is Barbara Gydé's role at the current company?

Barbara Gydé's current role is Scent Design and Creations School Director at International Flavors & Fragrances.

What is Barbara Gydé's email address?

Barbara Gydé's email address is bg****@****bia.edu

What schools did Barbara Gydé attend?

Barbara Gydé attended London Business School, Syracuse University, Design Thinking Academy - Amsterdam, Hyper Island, Wharton School, University Of Pennsylvania, Teachers College Of Columbia University.

What skills is Barbara Gydé known for?

Barbara Gydé has skills like Strategy, Marketing, Fundraising, Strategic Planning, Leadership, Marketing Communications, Nonprofits, Public Relations, Advertising, Public Speaking, Business Development, Program Development.

Who are Barbara Gydé's colleagues?

Barbara Gydé's colleagues are Rowena Phillips, Iván Fernández Solar, Sandra Van Moorsel, Renata Cardoso, Duminda Gunawardena, Derek Horne, Juan Pablo Anaya.

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