Barbara Herzinger

Barbara Herzinger Email and Phone Number

Senior executive helping corporate partners meet their community service goals and ROI targets in service to our military veterans. @ Operation Homefront
san antonio, texas, united states
Barbara Herzinger's Location
Kitty Hawk, North Carolina, United States, United States
About Barbara Herzinger

Senior Executive specializing in marketing and brand management. Record of achieving long-term revenue growth and exposure for quality global brands through sponsorship, licensing, promotions, retail events, community outreach, and family entertainment. Known for long-term professional relationships and creating win / win agreements with integrity and focus for meeting client priorities. Extensive experience in sports, entertainment and consumer packaged goods industries.East coast based and open to travel. Worked remotely for multiple offices in past positions.E-mail: bherzinger@live.comwww.linkedin.com/in/BarbaraHerzinger

Barbara Herzinger's Current Company Details
Operation Homefront

Operation Homefront

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Senior executive helping corporate partners meet their community service goals and ROI targets in service to our military veterans.
san antonio, texas, united states
Website:
operationhomefront.net
Employees:
204
Barbara Herzinger Work Experience Details
  • Operation Homefront
    Director, Business Development
    Operation Homefront Jun 2022 - Present
    Remote
    Operation Homefront works with corporate partners to provide military families with critical financial assistance, both permanent and temporary housing, and meals.
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  • Sports/Entertainment/Cpg
    Senior Executive
    Sports/Entertainment/Cpg May 2017 - Sep 2022
    East Coast Based.
    Executive specializing in marketing and brand management. Record of achieving long-term revenue growth and exposure for quality global brands through sponsorship, licensing, promotions, retail events, community outreach, and family entertainment. Keto/ketogenic lifestyle. Strong connections in Food & Beverage, Entertainment, and Sports industries. Known for long-term professional relationships and creating win / win agreements with integrity and focus for meeting client priorities. Open to travel; East coast based. www.linkedin.com/in/BarbaraHerzinger e-mail: bherzinger@live.com
  • Mars
    Director, Sponsorship And Food Licensing
    Mars 2005 - Apr 2017
    Remote
    Negotiated all third party sponsorship and food licenses for Mars across all business units. •Selected films for tie-in promotions and proposed Intellectual Property strategies. •Obtained rights for all sponsorship programs including those with the NFL and NASCAR. •Supported 8 offices in the US and Canada. •Generated over $130 million in annual revenue.
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  • Big Tent Entertainment
    Vice President, Licensing
    Big Tent Entertainment Feb 2003 - Nov 2004
    New York, Ny
    Oversaw licensing and brand management activities in the United States and Canada.• Launched nationwide promotion featuring “Miffy and Friends” licensed products in all Barnes & Noble, B. Dalton bookstores, and on www.bn.com, including character appearances and in-store events.
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  • Sesame Workshop
    Vp, International Licensing
    Sesame Workshop 1994 - 2001
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  • National Hockey League
    Director, International Licensing
    National Hockey League Jan 1993 - Jun 1994
    New York, Ny
    Developed and oversaw all international licensing. Created licensing programs with Footlocker, McDonald's, Starter and many other top tier licensees.
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  • Mgm/United Artists
    International Licensing Manager
    Mgm/United Artists Jun 1988 - Jan 1993
    New York, Ny
    Developed licensing programs for television and films including "Pink Panther," "Rocky" film series, "James Bond" film series and "thirtysomething" television series in over thirty countries.
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  • United Media
    Licensing Intern
    United Media Jun 1987 - Sep 1987
    Product approvals for Charles Schulz's PEANUTS comic strip.
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Barbara Herzinger Skills

Licensing Promotions Sponsorship Television Film Brand Management Fmcg Marketing Strategy Consumer Products Integrated Marketing Marketing Management Brand Development Product Development Strategic Partnerships Competitive Analysis

Barbara Herzinger Education Details

Frequently Asked Questions about Barbara Herzinger

What company does Barbara Herzinger work for?

Barbara Herzinger works for Operation Homefront

What is Barbara Herzinger's role at the current company?

Barbara Herzinger's current role is Senior executive helping corporate partners meet their community service goals and ROI targets in service to our military veterans..

What schools did Barbara Herzinger attend?

Barbara Herzinger attended Michigan State University.

What skills is Barbara Herzinger known for?

Barbara Herzinger has skills like Licensing, Promotions, Sponsorship, Television, Film, Brand Management, Fmcg, Marketing Strategy, Consumer Products, Integrated Marketing, Marketing Management, Brand Development.

Who are Barbara Herzinger's colleagues?

Barbara Herzinger's colleagues are Sherri Beck, Virginia Lopez, Sandy Milliken, Trent Nelson, Jake Adams, Sharon Fenton, Samantha Martin, Cbm-Np.

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