Barbara Hyde Email & Phone Number

Award-winning senior communications expert who can increase an organization’s visibility and reputation. Currently providing editorial services for medical, scientific, and business publications. Can conceive and implement social and interactive media strategies and programs, integrated with marketing communications, and develop and manage brand strategy. Record of successful strategic alliances and partnerships to further organizational goals. Experienced in national public outreach campaigns and in establishing top-tier media relations. Published author, trusted organizational spokesperson and media trainer. Proven ability to hire and mentor staff to form strong team. Special expertise in scientific communications and public relations and in management of scientific organizations. • Established and built the American Society for Microbiology (ASM) Communications Department, positioning ASM as a primary authority in life sciences, with over 7,000 online media citations tracked annually.• Created the Clean Hands Campaign, award-winning national education effort about the importance of hand washing.Program has increased hand washing awareness among public. Campaign received the Silver Anvil Award from the Public Relations Society of America. • Pioneered association’s use of social media, recognized by Science magazine as the first scientific society to begin podcasting. Conceived and developed MicrobeWorld interactive education and information site.• Created award-winning in-house video production unit .• Led participation in two USA Science and Engineering Festivals, including exhibit design and development.• Established Milestones in Microbiology program to provide public and professional recognition for sites and programs of historic importance. • Directed ASM’s year-long centennial celebration overseeing a $500,000 budget, special events, video greetings from the White House, exhibits, and commemorative items.• Led logo redesign effort and developed graphics standards, ensuring consistent brand identity appropriate use of name and image.Specialties: Association management, strategic communications planning, media training, media relations, new communication media implementation

Listed skills include Editing, Strategic Communications, Media Studies, Publications, and 28 others.