Barbara Janker Email & Phone Number

Austria

Wien, Österreich

Wien, Österreich

- Global Marketing strategy: Lead the marketing strategy development, based on the ASC Business (Theory of Change) and Brand Strategy- Global Marketing planning: Support the development and integration of effective marketing planning and orchestrating workstreams across global Marketing and Communications- Global Marketing delivery: Lead the delivery of the ASC’s Global strategic marketing and communications on objectives through the global development of key marketing mix tools- Local marketing support: Support the development and integration of effective and efficient strategies, planning and workstreams across in-country marketing and communications

Berlin Und Umgebung, Deutschland

• Overall responsible for the increase of ASC labelled products throughout Europe • (Remotely) leading an interdisciplinary team of 6 staff of market development managers as well as marketing and communication experts• Managing the relationship to strategic key accounts (retailers, brands, processors) with international reach as well as key stakeholders, such as NGOs, to deepen their commitment to the ASC programme• Promoting the ASC’s mission and vision in the seafood industry in Europe and representing ASC in relevant industry conferences and events

Vienna

Vienna, Austria

Corporate Partnership Coordinator• Responsible for the acquisition of new corporate partnerships both in terms of fundraising- as well as conservation-based engagements as well as for the implementation & upgrading of these corporate engagements• Support and coordination of WWF’s Corporate Partnerships team members in the region (primarily Romania, Bulgaria, Hungary, Serbia, Ukraine) both in the acquisition and implementation of corporate partnerships • Ensuring corporate engagement and marketing knowledge transfer from WWF Austria to WWF’s staff in the DC region• Developing a strategy including a five-year-plan on corporate engagement in the DC region• Representing WWF at business related meetings and events in the DC region

Coventry, Großbritannien

The Warwick Full-Time MBA – 2010; awarded WBS scholarship; graduated with distinction; voluntary exchange term at Schulich School of Business, Toronto (CAN) from September to December 2010Key modules: Sustainability Reporting, Corporate Citizenship, Business Strategies for Sustainability; Non-profit marketing and resource development

Vienna, Austria

• Led the editing team of corporAID magazine (3-5 people), a special interest magazine covering globalisation, global CSR, business and development and poverty reduction (target group: Austrian business leaders, circulation: 45.000; www.corporaid.at)• Conducted interviews with Austrian CEOs and leaders of international organisations (e.g. Luis Alberto Moreno, President of Inter-American Development Bank; Suleiman J. Al-Herbish, Director of OPEC Fund etc.)• Worked with the organization’s subsidiaries in Hungary and Slovakia to establish the magazine in these countries• Developed sponsorship packages to attract companies, both for events (e.g. “global CSR” conference) as well as for innovative media cooperations Key Accomplishments: • Raised funds with new and existing sponsors and advertisers of around € 150.000 / year (event sponsorships and media cooperations) • Set up leaner process for the magazine production including resource planning and time management (involvement of up to 10 people within the organization as well as arrangements with third parties) • Facilitated a workshop on the partnership between NGOs and corporations (“How Caixa Catalunya developed microfinance operations”) at the “global CSR” conference of ICEP

• Consulted with major companies (Hewlett Packard, mobilkom Austria, City Airport Train) in corporate communication (including CSR) and reputation management• Designed and implemented PR strategies including budget management (handled annual budgets of around € 200,000); achieved increase in media output of 20%• Developed CSR campaigns for clients, such as: raising awareness about the right use of mobile phones (when driving or riding a bike), educating children on new technologies;Key Accomplishments: • Nomination for the Austrian PR award for the CSR campaign “Always use a hands-free equipment while driving” for mobilkom austria• Successfully pitched for two new clients with a turnover of € 150,000 annually• Developed event scripts by putting corporate activities into broader social context (eg. The future global development through mobile communication, with keynote speaker Sir Bob Geldof)

Vienna, Austria

• Conducted internal and external communication activities, using various channels such as events, PR, website, intranet, advertising, trade fairs; • Monitored and controlled the PR & communications budget (€ 700,000) including the evaluation of all activities and reporting of the Austrian activities to the European HQKey Accomplishments: • Planned and implemented PR and advertising campaigns which resulted in a brand awareness of 80% within one year after the rebranding• Organised various events (roadshows, workshops, golf trophies, cultural events) that were attended by up to 1.000 clients

Master Of Business Administration (Mba)

Master'S Degree, Media Studies And Communication Sciences