Consultant, strategist, facilitator and lecturer. I support companies and brands to design meaningful customer experiences that are customer-centric and leverage new technologies in a smart way to meet the expectations of the digital customer. I develop solutions that sustainably maximize marketing performance and customer satisfaction at the same time.My expertise lies in the following areas:👉🏻 Customer Insights & Buyer Personas: Research, workshops & implementation👉🏻 Customer Journey Management: Mapping, workshops, strategy & roadmaps👉🏻 Marketing Automation: Design of customer-centric, automated personalized flows/campaigns👉🏻 Digitalisation of customer interfaces and touchpoints: Analysis, strategy & conception👉🏻 Brand Experience: Analysis, sharpening of brand positioning & value propositions with regard to customer needs & expectations👉🏻 Value Based Pricing: Consulting on how to capture customer value created through improved customer experienceCo-Creation: As a facilitator, coach and process designer I support interdisciplinary teams to achieve effective collaboration