Barbara Johnson Email & Phone Number

Atlanta, Georgia, United States

Sacramento, California, United States

Currently serving as the Vice Chair on the RedRover Board of Directors.

Greater Atlanta Area

Greater Atlanta Area

Helping national, regional, and local nonprofits succeed. Providing nonprofits with Fundraising Solutions, Strategic Data Analysis, Marketing and Communications Consulting, Strategic Implementation, and Staff Training. Nonprofits need to spend their money wisely and invest in relationships that will be held accountable and provide a return for their time and money. We provide strategic guidance and collaboration that provides short-term and long-term results.www.johnsonnonprofitconsulting.com

Holliston, Ma

Responsible for attracting and growing new business opportunities, managing accounts and leading team of fundraising professionals. Key accomplishments:• Developed new business leads, proposals and solely responsible for strategic responses to RFPs. Aided in the development of new business presentations. Identified and collaborated with key strategic partners. o Assisted in winning 15 national accounts and two nonprofit organization-wide audits and assessments. Accounts included digital only, direct mail only, multi-channel, peer-to-peer, advocacy and nonprofit. Served as Transition Specialist on several key agency accounts and responsible for quickly transferring all insights gained to account team. • Created annual strategic roadmaps, multi-channel comprehensive communication plans, budgets, and three and five year projections to achieve and exceed goals. Identified and defined target markets and audience. Created and maintained vital reports and dashboards for strategic insight. Managed multi-vendor relationships.• Lead the management of gift processing RFPs for two clients. Identified key partners. • Highlight of tenure was managing the long-term relationship that exceeded key metrics year-after-year. Active donors increased by 90%, Rev/donor increased 29%, overall donor retention reached a five year high, donor downgrading declined and upgrading increased. Collaborated to increase constituent engagement.• Managed one of the agency’s largest nonprofits that exceeded industry benchmarks while achieving unprecedented growth.

Hired to attract and grow national nonprofit division to complement agency’s traditional focus on chapter based local nonprofits and to further agency’s expertise by incorporating multichannel communications.Key accomplishments:• Lead and supervised entire department. Coached, mentored and trained staff and assisted in their professional development. Maintained department budget. Managed bi-coastal teams. • Furthered expertise in digital channel and multi-channel integration.• Developed new business proposals, annual strategic plans, and new programs which led to growth of national business unit. Greatest account wins and highest billings ever achieved by national department.• Developed and managed multi-million dollar budgets with strict adherence to expenses, closely monitoring revenue and operational impact. Regularly exceeded gross revenue, some by as much as 10% while managing ROI.• Data-driven analysis of campaign results and Key Performance Indicators led to development of strategies that exceeded in achieving key benchmarks for clients.• National healthcare nonprofit consistently exceeded national industry benchmarks when majority of healthcare nonprofit trends declined. • Assisted in the development and rollout of three branding initiatives. Contributed to focus group exercises for branding. • Highlight of tenure was to strategically guide the AARP Foundation to a more donor centric program by introducing and integrating online communications to increase constituent engagement. Developing a middle donor program and creating a planned giving lead generation program that exceeded expectations. Efforts included 501(c)4 and 501(c)3 access to their 30,000,000+ members for fundraising opportunities.

Greater Atlanta Area

Initially hired to plan and purchase print media for agency. Quickly advanced to account service and contributed significantly to the successful growth of agency. During my tenure, the agency grew from six employees to 40 and billing increased from $2 million to nearly $50 million.Key accomplishments:• Oversaw and managed seven of the 12 non-profit and for-profit accounts. Including largest nonprofit account for agency.• Managed accounts generated revenue of $2,000,000 to $32,000,000. Some accounts totaling over 100,000,000 direct mail pieces per year. Some accounts included Hispanic programs.• Created and implemented majority of quality control measures and procedures for the agency.• Highlight of tenure was to strategically guide the American Diabetes Association to their largest gross revenue growth in 20 years and partially responsible for American Diabetes Association winning the 2006 DMA Non-Profit of the Year award.• Under my team management, highest employee retention rate.• Managed Smart Caging team that handled several thousand gifts to over 500,000 annually. Grew from one full time staff employee to two full time staff and four seasonal employees. • Other Positions Held at TMT: Account Supervisor, Account Executive, Media Planner/Buyer

Strategic proposals/documents, market research, demographic research, print media recommendations and purchasing.

Liller Neal was purchased by Noble Communications and became Noble/Liller Neal. This company was later purchased by Earle Palmer Brown.Strategic proposals/documents, market research, demographic research, print media recommendations and purchasing.

Bba, Marketing, Business

Activities and Societies: Member of Golden Key SocietyGraduated with Honors - Magna Cum Laude.

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services, 3.7

Meterology

Honorable Discharge