Barbara Perkins Email & Phone Number

Bernards, Nj, Us

Providing fundraising, communications and development operations consultation and services in the context of a comprehensive campaign.

Providing integrated marketing communications solutions, from strategic planning to online presence, for small to medium-sized nonprofit organizations.

New Jersey

Helped nonprofit organizations advance their missions by building sustainable fundraising and communications capacity through:BRAND-DRIVEN GOVERNANCE • mission • board developmentINTEGRATED MARKETING• fundraising campaigns • newsletters/reports • website/social media • eventsCONSTITUENT RELATIONSHIP MANAGEMENT• policies & procedures • database management • work process design

Greater New York City Area

My idea of a great day is when I get to use my knowledge and experience to help non-profits grow their charitable revenue. My goal is always for organizations to not only achieve their current goals, but also build ongoing fundraising capacity. • Conducted, produced and delivered comprehensive pre-campaign studies, including program assessments.• Planned and managed capital campaigns, including major and planned gifts, leadership development, moves management, communications, and policies and procedures.• Researched, identified and developed foundation grant proposals. • Conducted prospect research using proprietary systems and other resources

New Brunswick, Nj

Women Aware, the domestic service agency for Middlesex County, NJ was reliant on state and federal grants. I was appointed to diversify the charitable revenue stream by developing private sources, specifically individuals and foundations.Responsible for securing $2.4 million in public and private funding annually through fundraising and communications programs, including grants, individual giving, events, print and digital media, public relations,volunteer and board development, database and budget management. Within two months of my appointment, set a record for monthly giving from individuals by developing and implementing a multi-channel campaign and securing a challenge gift from a previously disenfranchised major donor.Managed print and digital channels, including building social media presence, to create awareness of issues around domestic violence and promote philanthropic support.

Madison, New Jersey

Directed strategy, content and implementation of print and digital multi-channel brand development campaigns in support of undergraduate and graduate enrollment. Creative director for Drew Theological School website project, leading team of copywriters, graphic designers, photographers, videographer, web designer, social media manager, public relation specialist and external vendors. Site received two awards from the Council for the Advancement and Support of Education. Launched digital advertising campaign for graduate programs. Partnered with internal stakeholders and external vendor to develop strategy for display and re-targeting ads. Directed creative and managed campaign that increased web sessions 244%.

Madison, New Jersey

Strategy, concept, design, production, distribution, and assessment for all print and digital alumni relations and development communications, including direct mail, broadcast email, online community, web, social media, video and collateral materials. Produced cases for support, gift proposals, newsletters, appeals, reports, and speeches.Served on university-wide Integrated Marketing steering team during an organizational re-structuring. Resulted in an integration of the Development, Alumni Relations, and Communications departments and staff.

Madison, New Jersey

Oversight and integration of Alumni Relations, Annual Giving, Donor Relations, Regional Clubs, Development Operations; managed and solicited major/planned gift prospects; managed conversion to Raiser's Edge Enterprise.

Madison, New Jersey

Planned and directed all annual giving and donor recognition activities; developed and managed active volunteer corps; implemented use of digital technology for fund-raising; increased alumni participation from 32 to 46% over four fiscal years.

Ridgewood, New Jersey

Managed annual giving, development operations and donor recognition; produced successful grant proposals; managed conversion to Raiser's Edge; produced donor publications and events.

Master’S Degree, Art History

Activities and Societies: Deutsche Haus Studied French Neoclassicism and Romantisim with Robert Rosenblum, Caravaggio and Italian Baroque.

Integrated Marketing Communications

Bachelor’S Degree, Art History/Archeaology

Activities and Societies: Intern, University Art Museum Intern, Arnot Art Museum Member, American Association of Museum and attended.