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A 20+ year track record of leading and inspiring teams to improve operational efficiencies and profitability across multiple real estate asset classes. As the Chief Operating Officer and founding team member for a start-up private equity real estate firm, I played a critical role in building the infrastructure, raising $750 million in institutional equity, creating a profitable operating platform and hiring more than 100 employees to build the business and brand. While in the COO seat, I championed corporate governance within the firm to enhance investor confidence in the platform. I served as the Chair of both the Compliance Committee and Compensation Committee as well as a member of the Budget Committee and an Investment Committee observer. Under my leadership, the firm grew to be on the 2019 & 2020 Inc 5000 Fastest Growing Businesses with 446% revenue growth over prior 3 years, as well as OCBJ's Best Places to Work. I founded Rea Advisory Group in 2020 to become a strategic advisor to growing businesses looking to maximize profitability and create enterprise value. My thought leadership on operational efficiency, culture creation, inspiring high performing teams and diversity and inclusion has been featured in many publications and as a speaker on multiple podcasts, conferences such as Information Management Network (IMN), National Association of Real Estate Investment Managers (NAREIM), Commercial Real Estate Women (CREW), Bisnow as well as business schools including University of California, Irvine (UCI) and my alma mater Drexel University.I am currently COO of Arden Logistics Parks and serve on the board of Brevvie, a proptech company focused on moving consumer goods into the sharing economy.
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Chief Operating OfficerArden Logistics Parks May 2021 - PresentPhiladelphia, Pa, UsRea joined Arden Group in 2021 to help launch the industrial operating company, Arden Logistics Parks (ALP). Since ALP's inception in 2021, the company has become one of the top owners of multi-tenant industrial business parks and industrial service facilities in the country with a combined portfolio Gross Asset Value (“GAV”) of $1.39B throughout 10 U.S. markets.In her role as Chief Operating Officer and member of the Investment Committee, Rea has been integral in the building the firm's infrastructure with a focus on scaling the business with the right people, processes and technology. Just three years later, the vertically-integrated industrial operating platform is now 55 people across, 11 million square feet with a nationally recognized brand and named as a Best Places to Work in both 2023 and 2024. -
FounderRea Advisory Group Jul 2020 - PresentRea Advisory Group works with CEOs, Founders, Executives and growing businesses to determine how to maximize profitability and create enterprise value through corporate brand building and culture creation. We inspire high performing teams through focused goal setting. -
Advisory Board MemberBrevvie Jul 2020 - PresentIrvine , Ca, UsProud member of the Board of Advisors for Brevvie (https://www.brevvie.com/). Briefly Rent Everything. Brevvie is a digital retail marketplace connected to physical locations - enabling on demand renting and sharing. Our platform bridges the gap between online transactions and physical retail. Brevvie strives to bring high quality, luxury products to everyone at a fraction of the price of ownership, all while reducing the waste of last-mile logistics and packaging. -
Chief Operating OfficerBkm Capital Partners Aug 2015 - Jun 2020Newport Beach, California, UsBKM Capital Partners is an investment fund manager with an operator model, that focuses exclusively on the acquisition and refurbishment of value-add light industrial real estate assets across the Western United States.As the Chief Operating Officer, Barbara Rea was responsible for developing, establishing, and directing the execution of the operating policies to support the company’s overall objectives and financial goals. Rea had oversight of the ongoing business operations of the $1.7 billion AUM firm, including Investor Relations & Capital Raise, Asset Management, Property Management & Leasing, Human Resources, Technology and Marketing departments.Rea’s role was dedicated to ensuring the company had the proper operational controls, administrative and reporting procedures in place to properly execute the firms ongoing growth and that it was equipped with exceptional people, systems and technology.Additional areas of focus: Profit Margin Maximization, Revenue Generation, Technology Implementations, MarTech Stack, Value Creation, Company-wide KPIs -
Executive Managing DirectorVoit Real Estate Services Apr 2010 - Jun 2015Irvine, Ca, UsAs Voit’s Executive Managing Director, Barbara Rea was responsible for the strategic and operational leadership which included oversight of the following departments and functions: brokerage training, market research, human resources, technology, corporate marketing, advertising and public relations. Rea lead the company’s initiatives to position Voit as the best commercial real estate services provider in the Western United States. Along with the CEO and CFO, Rea served on the company’s Senior Leadership Team. -
Manager, MarketingPulte Homes Aug 2009 - Feb 2010Atlanta, Georgia, UsPulte acquired Centex Homes in late 2009. Designed targeted advertising campaigns and marketing efforts, including: Ad Campaigns , Media Placement, Press Releases, Eblasts, Direct Mail, Web Site Launches, Signage Creation/Placement, Model Merchandising while overseeing a department of 12 people. -
Manager, MarketingCentex Homes Aug 2005 - Aug 2009Dallas, Tx, UsDeveloped and managed $12+ million marketing plan and budget for 35+ communities (at peak of market) and effectively decreased spend to $1.4 million during Great Recession / GFC. Responsible for multiple divisions across the Southwest region, including, Southern California, Arizona, New Mexico, Nevada, leading a core team of 12 with additional oversight of 20 team members. -
Director, MarketingThe Irvine Company Retail Properties 2001 - 2005Irvine, California, UsDeveloped and executed multi-million dollar strategic marketing/advertising plan/client events for 8+ million square feet of retail properties to lease space to both national and local retail tenants for new development properties as well as existing properties within the portfolio. -
Analyst, MarketingUnisys Apr 1998 - Jun 2001Blue Bell, Pennsylvania, UsDeveloped and managed strategic integrated marketing communications tools at a Fortune 500 multi-billion dollar international information technology organization.
Barbara Rea Skills
Barbara Rea Education Details
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Drexel UniversityMarketing Communication (Cum Laude) -
Uc IrvineMarketing For The Real Estate Developer
Frequently Asked Questions about Barbara Rea
What company does Barbara Rea work for?
Barbara Rea works for Arden Logistics Parks
What is Barbara Rea's role at the current company?
Barbara Rea's current role is Chief Operating Officer.
What is Barbara Rea's email address?
Barbara Rea's email address is ba****@****ail.com
What is Barbara Rea's direct phone number?
Barbara Rea's direct phone number is +195120*****
What schools did Barbara Rea attend?
Barbara Rea attended Drexel University, Uc Irvine.
What skills is Barbara Rea known for?
Barbara Rea has skills like Marketing, Marketing Strategy, Market Research, Real Estate, Sales, Leadership, Strategy, Advertising, Management, Brand Management, Real Estate Development, Email Marketing.
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