Barbara S. Email & Phone Number

Aimargues, France, Fr

In her current role, Barbara leads a team of 8 which integrates nutrition, services, diagnostics and partnerships to drive better health outcomes for cats and dogs.

Aimargues, France, Fr

Barbara lead a team of 11 (media, email, web and content) that drove the business requirements and execution of both evergreen and quarterly campaigns that connect with the pet owner along their journey of pet ownership. The outcome transformed the relationship with the pet owner to enrich care via knowledge.

Aimargues, France, Fr

Barbara lead a team of 9 that supported the business through brand communications, breeder and veterinary trade events, consumer experiential events, creative project management, and production agency relations for Royal Canin and Eukanuba.

Aimargues, France, Fr

As Royal Canin unleashed a national brand building and mental availability campaign Barbara was positioned to use her experiences from sales and marketing to drive promotional cadence, ROI and revenue in Royal Canin's specialty channel for both brick and mortar and pure players.

Aimargues, France, Fr

Sometimes it helps to see things from the other side -- and as such, Barbara moved into a sales role with Royal Canin where she was responsible for driving sales, revenue and category growth in dog and cat formulas at Petco and Unleashed by Petco.

Aimargues, France, Fr

Barbara brought her trade skills to Royal Canin, where her focus was on the strategic development and execution of innovative and breakthrough brand-building programs at retail. Barbara aided in putting Royal Canin on the map and changing the ways of working at key retailers such as PetSmart, Petco and regional pet stores.

Stockholm, Se

Barbara directed the strategic direction aka “last 3-feet” of marketing strategy for big box retailers such as Walmart, Sam’s Club, Costco, Sears and Kmart. The focus included trade specific advertising initiatives, product packaging, point-of-purchase materials and in-store displays, rebate/coupon offers, public relations, and web-based marketing campaigns as they related to the Electrolux and Eureka product offerings at each retailer.During her years at Electrolux, she developed a number of turnkey online initiatives that supported regional field sales teams and some 3,000+ independent dealers with 24x7 collateral and display fulfillment, image retrieval, and advertising templates for ROP advertising and in-store promotions.Over the years, Barbara's strong project management skills were tapped to implement a number of corporate initiatives, including: the corporate name change, a process mapping initiative and Sarbanes-Oxley compliance implementation. Barbara was also a member of the Electrolux innovation steering team where she supported employee communications and administered the rewards portion of the program. She was trained as an ideation lab facilitator and served as a project sponsor on a number of cross-functional projects.

St. Louis, Mo, Us

For anyone who knows Barbara's passion for shopping (especially on the internet) this was a job suited to perfection!Barbara's responsibilities included keeping a 3,000+ item website up-to-date and functioning at 100% service levels and managing 10+ customized catalog versions all while increasing redemption sales annually (three-fold over three years).

St. Louis, Mo, Us

Mobile phone usage was just being introduced in the U.S. and Barbara was selected to service one of Maritz's largest accounts. During this time she was the single point of contact for integrated marketing programs that included awards, creative communications, direct mail, information systems, merchandise fulfillment and an inbound/outbound call center.Barbara lead the team that launched the first pay-as-you-go mobile phone plan, which remains a cornerstone of this carriers wireless business plan offering, migrated the first region in the U.S. from analog to digital service, and developed an ongoing customer touch initiative that reduced churn in the company's largest region by 33%.

This position was the beginning of Barbara's bridge from retail to trade marketing. Here she learned how to implement marketing initiatives from the manufacturer side and make solid recommendations for floor sets and promotions as they related to her customers. While with MMG, Barbara worked with the graphic design team to create and manufacture a tie design for Anheuser-Busch based on a favorite old ad series of hers from the 1930's.

It was the 'Spoon-Ball'​ era at SLU, when promoting the University and the men's basketball program was great fun! Charlie Spoonhour was a press-magnet, so you always had to be on your game! From press inquiries to writing stories for mass distribution to fielding local media, Barbara executed PR efforts to consistently leverage assets and achieve the most impressions possible.

Bachelor Of Arts, Communication

Mba