Barbara S. Email and Phone Number
A passionate professional with extensive sales and marketing experience specific to driving behavior in both the consumer and recommender space.Transversal, Integrated Marketing With a strong background in developing and delivering integrated marketing campaigns driven by market research, competitive analysis, and business opportunities Barbara's expertise includes consumer and trade based communications underpinned by targeted digital media, email, public relations, influencer partnerships and social media campaigns.Strategy & TransformationCultivating a shared mindset through identifying mutual goals that support enterprise objectives has enabled Barbara to lead change and transformation in the teams she has lead.Performance Improvement Barbara possesses a strong understanding of the theories behind moving the behavior of employees and consumers alike, and has experience administering loyalty and employee incentive programs as well as end-consumer loyalty and retention programs. As a result, she was drawn to write her master's thesis on "Intrinsic and Extrinsic Rewards and Their Relationship to Employee Motivation and Satisfaction." A native of St. Louis, Missouri, Barbara holds a Bachelor of Arts in Communication from Saint Louis University and a Master's in Business Administration from Fontbonne University. Additionally, Barbara supports a number of organizations in the St. Louis community with her time and talents.Immigrant Home English Learning Program (IHELP) - Board MemberJunior League of St. Louis - Sustainer MemberSpirit of St. Louis Women's Fund - MemberWomen's Committee of Forest Park - MemberSaint Louis University Women's Council - Member
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Veterinary Marketing DirectorRoyal Canin Jan 2021 - PresentAimargues, France, FrIn her current role, Barbara leads a team of 8 which integrates nutrition, services, diagnostics and partnerships to drive better health outcomes for cats and dogs.
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Pet Owner Journey DirectorRoyal Canin Jan 2019 - Dec 2020Aimargues, France, FrBarbara lead a team of 11 (media, email, web and content) that drove the business requirements and execution of both evergreen and quarterly campaigns that connect with the pet owner along their journey of pet ownership. The outcome transformed the relationship with the pet owner to enrich care via knowledge.
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Marketing Activation DirectorRoyal Canin Jul 2017 - Jan 2019Aimargues, France, FrBarbara lead a team of 9 that supported the business through brand communications, breeder and veterinary trade events, consumer experiential events, creative project management, and production agency relations for Royal Canin and Eukanuba.
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Omni Retail Shopper Marketing ManagerRoyal Canin Jul 2015 - Jul 2017Aimargues, France, FrAs Royal Canin unleashed a national brand building and mental availability campaign Barbara was positioned to use her experiences from sales and marketing to drive promotional cadence, ROI and revenue in Royal Canin's specialty channel for both brick and mortar and pure players.
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National Account ManagerRoyal Canin Jul 2012 - Jul 2015Aimargues, France, FrSometimes it helps to see things from the other side -- and as such, Barbara moved into a sales role with Royal Canin where she was responsible for driving sales, revenue and category growth in dog and cat formulas at Petco and Unleashed by Petco.
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Marketing ManagerRoyal Canin Jul 2010 - Aug 2012Aimargues, France, FrBarbara brought her trade skills to Royal Canin, where her focus was on the strategic development and execution of innovative and breakthrough brand-building programs at retail. Barbara aided in putting Royal Canin on the map and changing the ways of working at key retailers such as PetSmart, Petco and regional pet stores.
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Trade Marketing ManagerElectrolux Sep 2002 - Jun 2010Stockholm, SeBarbara directed the strategic direction aka “last 3-feet” of marketing strategy for big box retailers such as Walmart, Sam’s Club, Costco, Sears and Kmart. The focus included trade specific advertising initiatives, product packaging, point-of-purchase materials and in-store displays, rebate/coupon offers, public relations, and web-based marketing campaigns as they related to the Electrolux and Eureka product offerings at each retailer.During her years at Electrolux, she developed a number of turnkey online initiatives that supported regional field sales teams and some 3,000+ independent dealers with 24x7 collateral and display fulfillment, image retrieval, and advertising templates for ROP advertising and in-store promotions.Over the years, Barbara's strong project management skills were tapped to implement a number of corporate initiatives, including: the corporate name change, a process mapping initiative and Sarbanes-Oxley compliance implementation. Barbara was also a member of the Electrolux innovation steering team where she supported employee communications and administered the rewards portion of the program. She was trained as an ideation lab facilitator and served as a project sponsor on a number of cross-functional projects. -
Eawards ManagerMaritz Rewards Oct 1999 - Aug 2002St. Louis, Mo, UsFor anyone who knows Barbara's passion for shopping (especially on the internet) this was a job suited to perfection!Barbara's responsibilities included keeping a 3,000+ item website up-to-date and functioning at 100% service levels and managing 10+ customized catalog versions all while increasing redemption sales annually (three-fold over three years). -
Operations Manager - Integrated MarketingMaritz Performance Improvement Company Jul 1995 - Aug 1999St. Louis, Mo, UsMobile phone usage was just being introduced in the U.S. and Barbara was selected to service one of Maritz's largest accounts. During this time she was the single point of contact for integrated marketing programs that included awards, creative communications, direct mail, information systems, merchandise fulfillment and an inbound/outbound call center.Barbara lead the team that launched the first pay-as-you-go mobile phone plan, which remains a cornerstone of this carriers wireless business plan offering, migrated the first region in the U.S. from analog to digital service, and developed an ongoing customer touch initiative that reduced churn in the company's largest region by 33%.
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Marketing & Sales Support AssociateMmg Corporation Sep 1993 - Jun 1995This position was the beginning of Barbara's bridge from retail to trade marketing. Here she learned how to implement marketing initiatives from the manufacturer side and make solid recommendations for floor sets and promotions as they related to her customers. While with MMG, Barbara worked with the graphic design team to create and manufacture a tie design for Anheuser-Busch based on a favorite old ad series of hers from the 1930's.
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Media Relations AssistantSaint Louis University Office Of Public Relations Sep 1992 - May 1993It was the 'Spoon-Ball' era at SLU, when promoting the University and the men's basketball program was great fun! Charlie Spoonhour was a press-magnet, so you always had to be on your game! From press inquiries to writing stories for mass distribution to fielding local media, Barbara executed PR efforts to consistently leverage assets and achieve the most impressions possible.
Barbara S. Education Details
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Saint Louis UniversityCommunication -
Fontbonne UniversityMba
Frequently Asked Questions about Barbara S.
What company does Barbara S. work for?
Barbara S. works for Royal Canin
What is Barbara S.'s role at the current company?
Barbara S.'s current role is Director of US Veterinary Marketing l Transformation Agent l Community Volunteer.
What schools did Barbara S. attend?
Barbara S. attended Saint Louis University, Fontbonne University.
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