Barbara W. Email & Phone Number

Texas, United States

Round Rock, Texas, Us

Round Rock, Texas, Us

Boston, Ma, Us

Support sales and marketing initiatives using deep data expertise. Drive awareness, engagement, and new business across a diverse array of solutions and B2B audiences. Build data strategies that identify the target audience, create benchmarks, define KPIs, harness models, measure efficacy, and identify ways to optimize critical initiatives across paid, owned, earned, and shared channels.

Plano, Tx, Us

• Led worldwide cross-functional project meetings which included executive leadership• Identified bottlenecks and escalated project issues to ensure on-time project delivery • Mediated internal and external conflicts to achieve a 100% resolution rate• Collaborated with a cross-functional team of Engineers, Test, Payroll, Governance, Compensation, HR, Communication, and Legal, to replace PeopleSoft HRMS with Workday HCM• Successfully validated the accuracy of more than 4,000 salaried position records upload to Salesforce • Drove the on-time implementation, delivery of enhancements, and critical requirements for the transition to Workday HCM• Worked with the Product Owner and Project Team to facilitate the completion of project deliverables • Managed data cleansing, mapping, indexing, and testing cycles• Analyzed Workday HCM data validation load and postproduction cycles; developed the strategy to support mass loads to Workday HCM• Audited confidential data during User Acceptance Testing and Post-Production Testing

• Performed Salesforce Administrator duties that included user profile setup, data import, and validation rules creation• Served as CRM Business Analyst for more than 50 users; functioned as internal Salesforce consultant for multiple projects• Mentored junior team members and Salesforce superusers on process improvement and best practices to drive quality and internal customer satisfaction• Facilitated requirements gathering, a draft of the future-state workflow, managed and updated project timeline and RAID log• Audited client data from various data sources to validate and ensure data integrity for migration to one consolidated system

• Spearheaded strategic initiatives to enhance media engagement while ensuring industry protocol and regulation compliance. Managed complaint logs and presented status updates to government agencies, leveraging Salesforce and Tableau for data analysis and reporting.• Developed and implemented robust business solutions to monitor Key Performance Indicators (KPIs) and generate actionable insights. Utilized Google Analytics 360 to gain cross-channel insights and optimize customer journeys, enhancing posture and resilience.• Designed and delivered comprehensive training programs to sales teams and channel partners, reducing dependency on development team support by 50%. Resulted in $850K in revenue and $1.4M in new contracts, demonstrating a proactive approach to risk management and revenue generation.• Collaborated closely with stakeholders to define project scope boundaries and negotiate business requirements, ensuring alignment with organizational objectives and regulatory compliance standards.• Implemented cross-channel personalized experiences at various touchpoints of the customer lifecycle using Journey Builder, enhancing risk awareness and engagement among stakeholders.• Conducted continuous A/B testing and optimization to improve cybersecurity communication effectiveness. Achieved significant increases in open rates, deliverability, and click-through rates, demonstrating a data-driven approach to cybersecurity risk mitigation and communication strategies.

• Led the development and execution of comprehensive fiscal year strategies for agency clients, ensuring alignment with industry best practices and regulatory requirements.• Spearheaded email initiatives, including the creation and implementation of robust encryption protocols to safeguard sensitive information and mitigate threats.• Conducted rigorous quality assurance testing on security measures, ensuring compliance with relevant laws and regulations such as GDPR and HIPAA, and maintaining optimal posture.• Drafted comprehensive use cases, user stories, and business requirements documents (BRDs) for projects, facilitating clear communication and alignment of objectives across multidisciplinary teams.• Formulated and implemented business rules and data quality assessments to enhance the integrity and reliability of data sourced from various systems and providers.• Collaborated closely with QA teams to design and execute test plans and test cases for solutions, ensuring thorough validation and adherence to standards.• Engaged in the SDLC phases of requirement analysis, design, and development of solutions, leveraging in-depth technical expertise and industry knowledge to drive successful project outcomes.• Facilitated effective communication and collaboration within cross-functional project teams, fostering a culture of transparency and accountability to achieve goals.• Consulted with internal and external stakeholders to identify needs and opportunities for implementation, support, and process improvements, delivering tailored solutions to address specific challenges.• Managed data analysis and market insights for initiatives, leveraging advanced analytics tools and techniques to identify emerging threats and develop proactive defense strategies.

Washington, Dc, Us

• Led as Program Manager for a $6.5 million program encompassing three concurrent highly complex global projects within the Department of the Navy Mediterranean Fleet, ensuring 100% accountability and successful project execution.• Orchestrated the end-to-end purchasing workflow for high-priority requisition requests supporting engineering, avionics, and nuclear power teams for critical mission-classified technology system assets valued over $125 million. Recognized with the Navy and Marine Corps Achievement Medal for exemplary performance and outstanding leadership.• Negotiated and procured a wide range of supplies, services, software, and data processing equipment, including R&D and engineering services, totaling up to $1.9 million. Maintained zero errors and 100% accountability, demonstrating unwavering integrity, honesty, and exceptional verbal and written communication skills.• Spearheaded the re-engineering of business processes to effectively meet the demands of a rapidly evolving, fast-paced business environment. Achieved a remarkable 98% reduction in purchasing deficiencies compared to the previous calendar year, showcasing proactive problem-solving and adaptability.• Conducted strategic mission-oriented training sessions for business stakeholders and functional managers, ensuring comprehensive understanding and adherence to DoD procurement rules and regulations, financial flow processes, risk management protocols, and Lean Six Sigma/Agile methodologies.

Bachelor Of Science - Bs, Management Information Systems And Business Management; Focus In Business Analytics

Education record