Barbara W. Email & Phone Number

Texas, United States

Round Rock, Texas, US

Round Rock, Texas, US

Boston, MA, US

Support sales and marketing initiatives using deep data expertise. Drive awareness, engagement, and new business across a diverse array of solutions and B2B audiences. Build data strategies that identify the target audience, create benchmarks, define KPIs, harness models, measure efficacy, and identify ways to optimize critical initiatives across paid.

Plano, TX, US

• Led worldwide cross-functional project meetings which included executive leadership
• Identified bottlenecks and escalated project issues to ensure on-time project delivery
• Mediated internal and external conflicts to achieve a 100% resolution rate
• Collaborated with a cross-functional team of Engineers, Test, Payroll, Governance, Compensation, HR, Communication, and Legal, to replace PeopleSoft HRMS with Workday HCM
• Successfully validated the accuracy of more than 4,000 salaried position records upload to Salesforce
• Drove the on-time implementation, delivery of enhancements, and critical requirements for the transition to Workday HCM

• Performed Salesforce Administrator duties that included user profile setup, data import, and validation rules creation
• Served as CRM Business Analyst for more than 50 users; functioned as internal Salesforce consultant for multiple projects
• Mentored junior team members and Salesforce superusers on process improvement and best practices to drive quality and internal customer satisfaction
• Facilitated requirements gathering, a draft of the future-state workflow, managed and updated project timeline and RAID log
• Audited client data from various data sources to validate and ensure data integrity for migration to one consolidated system

• Spearheaded strategic initiatives to enhance media engagement while ensuring industry protocol and regulation compliance. Managed complaint logs and presented status updates to government agencies, leveraging.
• Developed and implemented robust business solutions to monitor Key Performance Indicators (KPIs) and generate actionable insights. Utilized Google Analytics 360 to gain cross-channel insights and optimize customer.
• Designed and delivered comprehensive training programs to sales teams and channel partners, reducing dependency on development team support by 50%. Resulted in $850K in revenue and $1.4M in new contracts, demonstrating.
• Collaborated closely with stakeholders to define project scope boundaries and negotiate business requirements, ensuring alignment with organizational objectives and regulatory compliance standards.
• Implemented cross-channel personalized experiences at various touchpoints of the customer lifecycle using Journey Builder, enhancing risk awareness and engagement among stakeholders.
• Conducted continuous A/B testing and optimization to improve cybersecurity communication effectiveness. Achieved significant increases in open rates, deliverability, and click-through rates, demonstrating a data-driven.

• Led the development and execution of comprehensive fiscal year strategies for agency clients, ensuring alignment with industry best practices and regulatory requirements.
• Spearheaded email initiatives, including the creation and implementation of robust encryption protocols to safeguard sensitive information and mitigate threats.
• Conducted rigorous quality assurance testing on security measures, ensuring compliance with relevant laws and regulations such as GDPR and HIPAA, and maintaining optimal posture.
• Drafted comprehensive use cases, user stories, and business requirements documents (BRDs) for projects, facilitating clear communication and alignment of objectives across multidisciplinary teams.
• Formulated and implemented business rules and data quality assessments to enhance the integrity and reliability of data sourced from various systems and providers.
• Collaborated closely with QA teams to design and execute test plans and test cases for solutions, ensuring thorough validation and adherence to standards.

Washington, DC, US

• Led as Program Manager for a $6.5 million program encompassing three concurrent highly complex global projects within the Department of the Navy Mediterranean Fleet, ensuring 100% accountability and successful project.
• Orchestrated the end-to-end purchasing workflow for high-priority requisition requests supporting engineering, avionics, and nuclear power teams for critical mission-classified technology system assets valued over $125.
• Negotiated and procured a wide range of supplies, services, software, and data processing equipment, including R&D and engineering services, totaling up to $1.9 million. Maintained zero errors and 100% accountability.
• Spearheaded the re-engineering of business processes to effectively meet the demands of a rapidly evolving, fast-paced business environment. Achieved a remarkable 98% reduction in purchasing deficiencies compared to.
• Conducted strategic mission-oriented training sessions for business stakeholders and functional managers, ensuring comprehensive understanding and adherence to DoD procurement rules and regulations, financial flow.

Bachelor Of Science - Bs, Management Information Systems And Business Management; Focus In Business Analytics

Education record