Barbara Kaeser Email & Phone Number

Greater Seattle Area

Greater Seattle Area

Responsible for managing installed-based accounts to promote and sell ultrasound equipment and feature upgrades and provide fleet management. Built a nation-wide inside sales team to manage diagnostic imaging and ultrasound installed-base equipment. Market Segment included Radiology, Vascular, OBGyn, Breast Centers Diagnostic Imaging Clinics and Interventional Radiology.• Department growth averaged 66% YoY for four years = revenue growth from $11M -$29M and total sales increase of 264%.• Top Inside Sales Achiever four consecutive years at 110%. • Top of the Month Achievement Award for securing a $2M upgrade with Kaiser Permanente.• Successfully recruited, trained and led an Inside Sales team of (5) regional specialists across the country.• Established department procedures, implemented department goals; created and managed sales tracking and forecasting reports to ensure accurate sales data for business decision-making.• Selected to provide support to the field sales team as the Subject Matter Expert (SME) in ultrasound upgrades which increased revenue, customer satisfaction and retention.

Mountain View, Ca

Sold ultrasound equipment and feature upgrades to General Imaging & Cardiovascular installed-base accounts throughout the Eastern Region.• Partnered with the Clinical Applications Specialist and Sales Service Engineers to identify sales opportunities and orchestrated the sales process sale from customer interest to closing.• As the Ultrasound SME, assisted with new hire sales training, providing product training, system configuration training, and internal system set-up. • Created “at-a-glance” selling tools of new product releases to better serve field sales representatives in closing deals.• Selected to pioneer a hybrid sales role selling to both radiologists and cardiologists, demonstrating a depth of specialized knowledge in both market segments which led to an increase in sales of 20%.• Demonstrated consistent quota achievement Year over Year.• Awarded Outstanding “Team Sales” for combined revenue achievement for 133% of annual quota.• Inside Sales Achievement Award for achieving 110%+ sales goal.

Bothell, Wa

Recruited to start-up and lead an Inside Sales Team for the ultrasound division to sell Ultrasound equipment upgrades to the installed-base.• Collaborated with Marketing to provide customer-relevant solutions for system upgrade product launch which enhanced diagnostic image quality by reducing speckle-noise and provided better contrast resolution.• Provided insight to senior management for a targeted sales campaign based on agency equipment age which ensured equipment remained at the highest level of diagnostic performance.• Sold Service contracts which included, extended system warranties and service contract renewals which enabled customer satisfaction and retention.• Recipient of the “Combined Sales” award for selling system upgrades and service contacts = 110% quota achievement.• Received “Applause Award” for outstanding efforts of developing and implementing equipment training of new employees.• Awarded “High Achievement Quota” recognition four years.