With many years of experience in the food, beverage, and convenience retail sectors, I am a certified and accomplished category management leader. As the Senior Director of Category Management and Pricebook at The Wills Group, I oversee critical functions and categories for Dash In, a convenience store chain that operates across the Mid-Atlantic region.My core competencies include product management, pricing, promotions, vendor negotiations, product safety, inside sales, strategic decision-making, cross-functional collaboration, operational excellence, new business development, retail concept building, and strategic category management. I have successfully managed and grown various categories, such as tobacco, services, center-of-store, packaged beverage, proprietary food, dispensed beverage, and alcoholic beverages, delivering innovation and value to the convenience industry. I am passionate about creating an innovative and collaborative environment, fostering strong relationships across all organizational functions, and inspiring teams to achieve record results while building unwavering trust among stakeholders. My mission is to advance retail endeavors and deliver sustainable success through forward-thinking approaches.