Barbara Latini

Barbara Latini Email and Phone Number

Marketing Shared Services Manager - CASE and Eurocomach Europe @ CNH Industrial
Turin, IT
Barbara Latini's Location
Turin, Piedmont, Italy, Italy
Barbara Latini's Contact Details

Barbara Latini personal email

About Barbara Latini

I am a creative and versatile marketing and communication professional with special business development, organizational and project management skills. I gained a long standing experience gathered through different roles in Italy and abroad in companies of different commercial areas. I work with passion and enthusiasm producing the best one and achieving corporate objectives being flexible, if required. One of my abilities is to take on many responsibilities and manage multiple projects in different business areas. I enjoy working in a team environment with an approach of sensitivity and empathy to others in order to promote social interaction and a collaborative atmosphere. I believe that human relations are a key strategic asset and represent a competitive advantage for a company. In my free time I am a journalist, a photographer, a traveler, I have traveled to more than 60 countries, and a good horsewoman. Specialties: Marketing, Network and Business Development, Consumer Insight, Communication, Journalism, Public Relation, Innovation, Multi- tasking.

Barbara Latini's Current Company Details
CNH Industrial

Cnh Industrial

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Marketing Shared Services Manager - CASE and Eurocomach Europe
Turin, IT
Employees:
28478
Barbara Latini Work Experience Details
  • Cnh Industrial
    Marketing Shared Services Manager - Case And Eurocomach Europe
    Cnh Industrial
    Turin, It
  • Cnh Industrial
    Marketing Shared Services Manager - Case & Eurocomach Europe
    Cnh Industrial Feb 2023 - Present
    Ensure a structured and integrated communication strategy through the following channels- Events & Exhibitions- Merchandising- Press Releases- Internal Communication- Dealer Communication
  • Case Construction Equipment
    Communication Manager Europe_Aftermarket Solutions
    Case Construction Equipment Apr 2019 - Jan 2023
    Torino, Piemonte, Italia
    Build a consistent messaging and strategy to promote Aftermarket mission, products and services at B2B and B2C level, leveraging all the communication channels and supports.- communication and institutional campaigns printed and digital- press release and events- brand communication and identity guidelines- product communication- digital marketing and communication- network incentive programs and POS materials
  • Cnh Industrial
    Communication Manager Emea_Parts & Services
    Cnh Industrial Feb 2015 - Apr 2019
    Increase brand equity, gain market share and improve customer/network loyalty by building up a strategic and integrated communication approach focused on the end customer and CNH Ind network through:- sellout campaigns for all brands- customer loyalty programs- press release and events- brand communication- product communication- digital marketing and communication- Parts and Services institutional and product videos
  • Cnh Industrial
    Emea Network Development-Parts Iveco-Construction Equipment Customer Insight Market Studies Manager
    Cnh Industrial Mar 2013 - Oct 2014
    Turin
    Sustain the development of a spare parts sell-out culture, delivering superior service to our Customers and enhancing brand equity by: - Promoting growth defining network priorities and parts Network Development Strategy in conjunction with Brands- Conducting customer insight & market studies- Communications activities and projects- Creation, implementation and coordination at global level of an unique and standardized CNH Industrial parts packaging and marking worldwide identity
  • Iveco
    Commercial Methods And After Sales Project Manager
    Iveco Jun 2012 - Mar 2013
    Develop a new commercial method and training approach for the internal and external sales force
  • Iveco
    Workshop And Business Development
    Iveco May 2009 - May 2012
    To create, develop and maintain a service network assuring the highest level of service quality to guarantee a profitable partnership with Iveco while satisfying customer expectations
  • Iveco
    Operational And Service Marketing Manager
    Iveco Sep 2007 - Apr 2009
    Develop marketing and communication actions for increasing customer retention and satisfaction leveraging the services offered to the clients
  • Alleanza Assicurazioni
    Operational Marketing & Internal Communication Manager
    Alleanza Assicurazioni 2006 - 2007
    Creation and implementation of communication activities and programs for engaging the field personnel and helping to motivate them to do their best for the company
  • Comdata Spa
    Marketing And Communication Manager
    Comdata Spa 2003 - 2006
    Promote products, services and all the Comdata brands to B2B customers increasing the company awareness and contributing to increase the business.
  • Digital Pr - Network Hill + Knowlton Strategies (Wpp Group)
    Social Media Marketing And Digital Public Relation
    Digital Pr - Network Hill + Knowlton Strategies (Wpp Group) 2002 - 2003
    Monitoring the consumer generated media for major companies in order to manage the web reputation and the online communication
  • Steeltrading Sa
    Marketing And Communication Manager
    Steeltrading Sa 2000 - 2002
    Switzerland
    Manage the communication and marketing activities developing a go to market strategy and a value proposition for the target customers and the marketplace.
  • Banca Generali _Prime Consult
    Financial Advisor
    Banca Generali _Prime Consult 1996 - 2000

Barbara Latini Skills

Project Management Customer Service Continuous Improvement Process Improvement Negotiation Public Relations Marketing Communications Social Media Marketing Services Marketing Trattative Business Plan Strategia B2b Strategia Di Marketing Marketing Strategia D'impresa Assistenza Clienti Pubbliche Relazioni New Business Development Marketing Digitale Marketing Communication Business Development Gestione Marketing Business Strategy Marketing Strategy Business Planning Management

Barbara Latini Education Details

Frequently Asked Questions about Barbara Latini

What company does Barbara Latini work for?

Barbara Latini works for Cnh Industrial

What is Barbara Latini's role at the current company?

Barbara Latini's current role is Marketing Shared Services Manager - CASE and Eurocomach Europe.

What is Barbara Latini's email address?

Barbara Latini's email address is la****@****ail.com

What schools did Barbara Latini attend?

Barbara Latini attended Saa - School Of Management, Università Di Torino, School Of Journalism And Public Relation Carlo Chiavazza, Università Degli Studi Di Torino.

What are some of Barbara Latini's interests?

Barbara Latini has interest in Human Rights, Animal Welfare, Environment.

What skills is Barbara Latini known for?

Barbara Latini has skills like Project Management, Customer Service, Continuous Improvement, Process Improvement, Negotiation, Public Relations, Marketing Communications, Social Media Marketing, Services Marketing, Trattative, Business Plan, Strategia.

Who are Barbara Latini's colleagues?

Barbara Latini's colleagues are Dirk Roose, Ronja Rohde, Iolmar Bendlin, Gianfranco Molinaro, Glenn Kern, Mark Huntington, Gavin Decheck.

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