Bárbara Lecaros Galleno, Ceo Bluetech Group Email and Phone Number

http://www.bluetechgroup.pe/

Main achievement: Creation and development of CMI area for all divisions (Mass, Luxe, Professional, Active cosmetic). Budget increased in +50% vs 2017 contributing to a +12% growth in our sell out. Organic creation, development, homologation with Salesforce CRM and maintenance of L´Oréal in house research digital platform with more than 500K US savings per year.Responsible of recruiting and enrichment of consumers profiling database for more targeted CRM strategies. Database grew +74% vs 2017; while enrichment grew +21% vs 2017.Responsible for social listening in order to calculate campaign ROI´s, detect trends and optimize our content strategy contributing to L’Oréal’s engagement leadership on facebook with 29% of som.Provider of beauty search trends quarterly in order to manage a better content for our brands on the ecosystem contributing to L’Oréal’s engagement leadership on Instagram with 28% of som.Responsible for online tryvertising, contributing to the increase of brand awareness, trial and double digit growth of make up category, making L´Oréal the leading company in retail with 30% of som.Leader of census & geo-referencing studies in modern and traditional markets to build more efficient trade routes and have a better mapping of our clients. Sales in traditional channel grew +25%.With a pos coverage of 51% and 71% in sales: creation, implementation, follow up and digitalization of the mystery shopping in house program, for leveraging customer experience at pos. Creation and implementation of the “Beauty Advisors Sensitization Program”. Decreasing the rotation index in 5 points and contributing to double digit growth on make up category. Creation and management of the systematization of market information on the Power BI platform, allowing digital access to the data on real time (24/7) for making agile decisions. Leader of “Consumer Days Workshops” using desing thinking and active collaborator with the CMO on “Digital Acceleration Days”.