Barbara Linder Email & Phone Number

Boca Raton, Fl, Us

Freelance/Contracted - Clients include: • BRANDSTAR DIGITAL: Sr. Marketing Project Manager o Own/lead the transformation of Workamajig project management platform. Realign and develop workflow, process and functionality, affecting new use case and accurate reporting of KPI’s and estimating/budgeting for the digital division.o Streamline operational efficiencies including creative asset/DAM management/maintenance and other Standard Operating Procedures across functional teams in support of 90+ clients. • CVS HEALTH: Marketing Project Manager o Planning/execution of omnichannel Go to Market marketing campaigns for the Front Store/Retail/ecommerce-B2C, managing multiple departments/vendors/agencies, programs/projects in Workfront project management platform. • ELEVANCE HEALTH (Formerly Anthem Healthcare): Sr. Marketing Project Manager o Develop workflow and process for Medicaid division Retention strategy team in the launch of integrated marketing campaigns across multiple markets/states with varying requirements and government regulations.

Manchester, Nh, Us

• Develop strategy and process for project and account management to effectively track revenue and increase profitability for startup SaaS technology company engineering digital storefronts for Content Creators to grow/engage their audiences. • Design and implement upgrade of project management platform on Monday.com to enhance workflow efficiencies and streamline interdepartmental operations.• Standardize documents/presentations, data analysis vital to scaling operations and profitability.

Deerfield Beach, Fl, Us

The Balancing Act, Designing Spaces, Video Globetrotter, Inside The Blueprint• Successfully coordinated all aspects of production (including pre and post-production) for national and local television shows airing on Lifetime Network, Fox Business, affiliate, and syndicated networks. • Effectively managed participant relationships, scope, budget, schedule, timeline, production resources, creative process, and deliverables for more than 60 clients simultaneously receiving accolades for the process and production of their segments.

CLIENT HIGHLIGHTS:• HEARST TV – WPBF 25: Digital Campaign Managero Developed, executed, and managed digital marketing campaigns, budgets, creative, scheduling, analytics, and reporting.o Project management of all interdepartmental and client initiatives, proactively monitoring and optimizing performance/delivery of digital assets. • MERIT MILE ADVERTISING: Project Managero Managed all aspects of operations for digital marketing agency including web development and online marketing services.o Scheduled, prioritized client and interagency campaigns, including scope and budget, Q/A, coordinating Creative, IT, Business Development and Social Media/PR departments, sourced hired/managed vendors, resources.o Redesigned and implemented the next generation of Metrix, a proprietary project management system, realigning its functions and UI /UX experience, for improved internal use and sale to outside agencies.• MUTHERSHIP PRODUCTIONS: Producer o Successfully produced TV commercials on time and under budget (+15-35%) for numerous Fortune 500 clients and agencies. Projects ranging from $20k to $2MM.o Bid, budgeted, planned, scheduled, and coordinated all aspects of live action line production including crew hiring/management, casting, equipment, location/stage arrangements/set construction, travel, and logistics.o Vendor research and acquisition. Negotiated pricing/contracts. Executed permits, legal and insurance documents. o Responsible for all job related, financial and actualization documentation, including change orders.

Nashville, Tennessee, Us

o Responsible for the initiation and seamless progression of multiple marketing projects simultaneously, across service lines and departments, for a multispecialty healthcare physician group and practice management company.o Transitioned post acquisition entities to the Envision Physician Services brand in conjunction with the IMO (Integration Management Office). Managed executive stakeholders and key project teams to drive projects to successful completion.o Utilizing Workfront, proactively defined and facilitated project scope, objectives, and allocation of resources to achieve project goals. Participated in Mastermind team for Workfront platform management and improvement. o Standardized practices, policies, and protocol for Merger & Acquisition (M&A) initiatives.

• Digital marketing and campaign management for B2B and B2C. Budget, planned and executed digital marketing solutions for website development/optimization, SEO/SEM, and retargeting campaigns to maximize online exposure and conversion.• Google Adwords Certified – responsible for analyzing campaign metrics and monitoring campaign performance for 20-60 clients simultaneously. Developed keyword selection, day parting and digital solutions.• Partnered with and managed Creative/Editorial/IT and Finance departments in delivery of campaign materials/metrics and digital performance/fulfillment including website and video design, copy writing and social media content and monitoring.• Prepared and executed contracts and negotiated pricing with internal stakeholders and outside vendors and clients. Tracked timelines and deliverables, prepared, and presented RFPs, and analytic reports. • Overachieved vs. 3 monthly performance goals every month by as much as 40%.

CLIENT HIGHLIGHTS:• FREELANCE PRODUCER: See description for Muthership Productions above. • SOUTHERN WESTCHESTER FOOD & WINE FESTIVAL: Project Manager/Marketing o Budgeted, scheduled, planned, and executed marketing, promotions, and sponsorships for Westchester Food & Wine Festival in multiple locations. Prepared and produced all marketing collateral. o Developed pricing, coordinated venue logistics and permits, negotiated vendor agreements and contracts. o Responsible for cost analysis and monitoring.• NYC EMPLOYMENT & TRAINING COALITION: Project/Event Managero Achieved a first-time profit of more than 30% for this NYC non-profit award reception. o Effectively budgeted, planned and executed scope of work including logistics, venue, and vendors. Managed communications and production of all marketing materials.o Solicited and secured funding/sponsorships and monitored spending, providing post-actualization recap in delivery of cost-effective results to stakeholders. o Negotiated, prepared, and executed contracts and permits within city and organization guidelines.

Pelham, New York, Us

• Developed and defined project scope for the launch of a new monthly magazine and accompanying website. Hired/managed sales force and creative/digital and development teams. • Creation and execution of business plan, marketing strategy, and tactical roll out/launch efforts, print and digital media campaign and production.

Bachelor’S Degree, Advertising / Marketing

Project Management Certification Program