Barbara Marche Email & Phone Number

Montreal, Qc, Ca

Montreal, Qc, Ca

Montréal, Québec, Canada

As a Product Designer, I'm leading the redesign of a major website's part for Star Citizen video game. My role involves designing an intuitive and effective user experience, working closely with development and product management teams. I am responsible for user research, creating wireframes and mockups, as well as defining design specifications to ensure successful implementation.I'm taking part of story mapping, user stories and strategies on the product I'm working on. This experience has enabled me to develop my leadership skills and my ability to deliver creative, user-centered solutions in a dynamic and demanding environment.

Montréal, Québec, Canada

I worked on graphic conception close to the art director, product designer and UX designer. I provided graphic solutions within the framework of objectives set for projects as well as estimate and validate the time necessary for the production of mandates. I also took part in the production of graphic variations and creation of design systems (Ricardo Cuisine website and Star Citizen sales pages)My reflexion is always based on creating user-centered interfaces and I’m working with WCAG specificities for several projects. I structure and document the artistic directions with a view to their integration in production.Clients I work with: Star Citizen, Ricardo Cuisine, TFO, Ma Zone CEC

With a strong experience for 10 years, I offer expertises for clients who need advices and creations for their projects. Indeed, I had the opportunity to work on print projects, branding, interfaces and also packaging.Current mission since 2020: Based in Montréal, MONA is a mobile app on Montreal's Public Art Collection. With the founder and the MONA team, I'm working to improve the various interfaces (iOS & Android) and the whole user's experience.

Montréal, Québec, Canada

Based in Montréal, as a UI designer, I played a key role in the redesign of the website, focusing on creating visually appealing and user-friendly interfaces. I worked to translate user needs and business requirements into design solutions. My responsibilities included creating wireframes and mockups, as well as working closely with developers to ensure the implementation of designs.This experience has further developed my skills in visual design, user interface prototyping, and collaboration across interdisciplinary teams.I also worked on print materials and revamped the visual identity of the brand. This involved designing various print collateral such as brochures, flyers, and posters, ensuring consistency with the new brand identity. I collaborated with the marketing team to develop creative concepts and implemented them into high-quality print designs. Additionally, I led the redesign of the brand's visual identity, including logo redesign and brand guidelines creation, to ensure a cohesive and modern brand image across all touchpoints.

Région De Paris, France

During my time at Galeries Lafayette as a web and UI designer, I undertook the redesign of several key pages within the online platform (home page and product page). This involved a meticulous approach to modernizing the user interface while ensuring a seamless user experience.In addition, I collaborated extensively with the marketing team to develop and implement various marketing campaigns. This included designing layouts for newsletters and banners, with a focus on engaging visual content that aligned with the brand's aesthetic and messaging.One of the highlights of my role was the opportunity to closely collaborate with prestigious brands such as Chanel and Dior on the design of their beauty pages. This involved understanding and interpreting their brand guidelines to create visually stunning and cohesive web designs that showcased their products in the best possible light.Overall, my experience at Galeries Lafayette allowed me to hone my skills in web and UI design, collaborate effectively with cross-functional teams, and contribute to the success of high-profile marketing campaigns and partnerships.

Région De Paris, France

As the lead web designer for Princesse tam.tam, I was responsible for overseeing the design of the website interfaces. This involved creating visually appealing and user-friendly layouts that reflected the brand's playful and feminine aesthetic.In addition to website design, I also worked on marketing campaigns, collaborating with the marketing team to create digital assets such as banners and promotional materials. I ensured that these materials were in line with the brand's visual identity and effectively communicated key messages to the target audience.Another aspect of my role was involvement in product photo shoots, where I worked closely with photographers and stylists to capture the essence of the brand in imagery. This included selecting and editing photos for use on the website and in marketing materials, ensuring that they showcased the products in the best possible light.

Paris , France

During my time as a junior art director in Jalou Media Group, I worked for the print magazines of Galeries Lafayette, I was deeply involved in the creative process, contributing to the overall visual direction of the publications. One of my main responsibilities was to participate in the conceptualization of photo shoots, where I worked closely with photographers, stylists, and models to bring creative visions to life.Another aspect of my role was directing still life arrangements, where I curated and styled objects to create visually striking compositions. This required a meticulous attention to detail and a creative approach to arranging objects in a way that was both aesthetically pleasing and aligned with the magazine's brand.Overall, my experience as a junior art director at Galeries Lafayette allowed me to develop a strong foundation in art direction, photography, and visual storytelling, while also providing me with invaluable insights into the creative process behind print magazines.

Région De Paris, France

During my tenure as a web designer for Vogue France and GQ magazines, I had the privilege of contributing to the visual storytelling of their fashion and lifestyle articles. This involved creating engaging and impactful illustrations that complemented the editorial content and captured the essence of the brands.In addition to my work on editorial illustrations, I also played a significant role in developing visuals for various marketing campaigns. This included designing banners, advertisements, and other promotional materials that were used both online and offline to promote the magazines' content and events.Furthermore, I was involved in creating visuals for social media platforms, where I had the opportunity to showcase the latest fashion trends and lifestyle content in a visually appealing manner. This required a keen understanding of each brand's identity and audience, as well as the ability to adapt to the ever-changing landscape of social media.Overall, my experience at Vogue France and GQ allowed me to hone my skills as a web designer and illustrator, while also providing me with invaluable insights into the world of fashion, lifestyle, and digital media.During my time as a web designer for Vogue France, I had the privilege of collaborating with prestigious brands such as Chanel, as well as iconic hotels like Le Meurice and Le Bristol. These collaborations enriched my work, providing me with valuable insights into luxury branding and allowing me to create visually compelling designs that resonated with a high-end audience.

Région De Paris, France

At the beginning of my career, I embarked on a journey as a graphic designer and web designer for Hopscotch Rouge (Hopscotch group), delving into projects that spanned across the realms of telecommunications and consumer goods with a focus on Unilever.This period was instrumental in shaping my expertise, allowing me to cultivate a deep understanding of visual communication and web development. My role involved collaborating closely with art director and project manager to conceptualize and execute designs that aligned with client's brand identities and objectives.This experience not only refined my design skills but also instilled in me a strategic approach to design, setting a strong foundation for my future endeavors in the field.

Bachelor’S Degree, Digital Communication

Vinyasa Yoga Training Course

200h Vinyasa Yoga Teacher Training Course covering the practice and teaching of Asanas, Pranayamas, Meditation, Philosophy of Yoga.

Two-Year Technical Degree, Graphic Design, Edition, Advertising

High School Diploma, Graphics Arts