In this role, I develop business for global brands by leveraging my extensive experience in strategic marketing and communications. I lead cross-functional teams to deliver innovative solutions that drive brand growth, customer engagement and business conversion. My responsibilities include overseeing client relationships, ensuring the successful execution of marketing campaigns, and identifying new business opportunities to expand our global footprint. I collaborate with top-tier clients by… Show more In this role, I develop business for global brands by leveraging my extensive experience in strategic marketing and communications. I lead cross-functional teams to deliver innovative solutions that drive brand growth, customer engagement and business conversion. My responsibilities include overseeing client relationships, ensuring the successful execution of marketing campaigns, and identifying new business opportunities to expand our global footprint. I collaborate with top-tier clients by delivering high-impact results that align with their business objectives. Show less

Leading marketing and communication activities for Microsoft Western Europe and UNICEF Global.

I served as the Head of Planning for a political campaign under the 2022 Portuguese General Election. Amongst my key responsibilities, I facilitated the campaign implementation from a national to a local level, being the first point of contact for all 22 regions, and led a team of 30 people across design, audiovisual, and digital departments to create compelling and effective campaign deliverables. My key activities included co-creating the marketing plan, overseeing the development of… Show more I served as the Head of Planning for a political campaign under the 2022 Portuguese General Election. Amongst my key responsibilities, I facilitated the campaign implementation from a national to a local level, being the first point of contact for all 22 regions, and led a team of 30 people across design, audiovisual, and digital departments to create compelling and effective campaign deliverables. My key activities included co-creating the marketing plan, overseeing the development of audiovisual and digital content, coordinating cross-functional teams across the country, and ensuring that all campaign materials aligned with the party's strategic vision. This experience strengthened my leadership skills and gave me a clearer understanding of how integrated marketing communications can influence political and social outcomes. Show less

Lectured on Account Management to second-year undergraduates, leveraging my industry experience in advertising to offer a practical, real-world perspective.The course covered several key modules:- The Account Management role: an introduction to account management within advertising agencies and the significance of client relationship management for project success.- The Importance of a strong brief: emphasizing how a well-crafted brief sets the foundation for effective… Show more Lectured on Account Management to second-year undergraduates, leveraging my industry experience in advertising to offer a practical, real-world perspective.The course covered several key modules:- The Account Management role: an introduction to account management within advertising agencies and the significance of client relationship management for project success.- The Importance of a strong brief: emphasizing how a well-crafted brief sets the foundation for effective campaigns.- Agency structure: exploring the various roles, departments, and processes within advertising agencies, alongside an overview of different agency types (full-service, digital, media, PR).- Project Management skills: teaching essential project management techniques, including campaign planning, execution, and performance reporting.- Conflict resolution and professional conduct: providing strategies for resolving conflicts and maintaining professionalism in client interactions. Show less

Sensei is a pioneering Portuguese startup transforming the retail landscape with a scalable, cash-free store solution designed for the future of shopping.I contributed to the formation of the Growth team, focusing on Marketing initiatives while collaborating closely with the Business Director and the Chief Growth Officer to develop a comprehensive marketing plan aligned with the business goals.Among my key responsibilities, I led the development and implementation of a comprehensive… Show more Sensei is a pioneering Portuguese startup transforming the retail landscape with a scalable, cash-free store solution designed for the future of shopping.I contributed to the formation of the Growth team, focusing on Marketing initiatives while collaborating closely with the Business Director and the Chief Growth Officer to develop a comprehensive marketing plan aligned with the business goals.Among my key responsibilities, I led the development and implementation of a comprehensive marketing plan with a 360º approach. This encompassed brand positioning, market research, and the creation of brand identity frameworks, all supported by inbound marketing initiatives such as social media, video content production, and advocacy stories, along with SEO strategies. Additionally, I managed the PR efforts for the $6.5 million seed funding announcement and facilitated the launch event for Europe’s first autonomous store in Lisbon, in partnership with Sonae MC, Portugal’s largest retail chain. Show less

o escritório is one of the most notable and awarded advertising agencies in Portugal. As a Senior Project Manager, I have successfully led advertising and digital marketing projects for renowned brands such as Lidl Portugal, ABANCA, Super Bock, Licor Beirão, Galp, and Sumol.Key Achievements:- Supervised the production of over 30 TV ads from pre to post-production, effectively managing more than 20 stakeholders across creative teams and third-party providers.- Guided the full scope… Show more o escritório is one of the most notable and awarded advertising agencies in Portugal. As a Senior Project Manager, I have successfully led advertising and digital marketing projects for renowned brands such as Lidl Portugal, ABANCA, Super Bock, Licor Beirão, Galp, and Sumol.Key Achievements:- Supervised the production of over 30 TV ads from pre to post-production, effectively managing more than 20 stakeholders across creative teams and third-party providers.- Guided the full scope of digital content creation, including websites, newsletters, social media channels, and display and performance campaigns for five clients.- Led the Effie Awards strategy from 2018 to 2020, meticulously collecting data to build and write cases that resulted in a Grand Prix in 2019 (Alface do Lidl campaign) and Best Creative Agency in 2020, along with nine awards (four gold, three silver, and two bronze). Show less

Taught Advertising System class to first-year undergraduates in the Advertising and Marketing undergraduate degree. Amongst the several modules, students were expected to achieve the following goals:- Understanding the Advertising system, emphasizing its role as both a component of the social communication system and a key factor in brand communication.- Evolution of creative advertising through the development of the creative advertising process and its changing approach to… Show more Taught Advertising System class to first-year undergraduates in the Advertising and Marketing undergraduate degree. Amongst the several modules, students were expected to achieve the following goals:- Understanding the Advertising system, emphasizing its role as both a component of the social communication system and a key factor in brand communication.- Evolution of creative advertising through the development of the creative advertising process and its changing approach to consumer engagement.- Discursive dimensions by analyzing the persuasive aspects of advertising through classical rhetoric. - Study the goals of advertising communication and its strategic foundations.- Interpret and create a creative brief as both a process and a strategic product.- Examine the structure of advertising messages and their argumentative components. Show less

Real Media de Portugal was part of Real Grupa, a full-service Croatian agency running Lidl Portugal's advertising, media and PR activities. This was my first take in the advertising industry, running all sorts of initiatives, managing internal and external stakeholders for a wide range of projects - from digital marketing initiatives to large scale audiovisual productions.

At Gres Panaria, I was a Brand Consultant for Margres and Love Tiles, advising B2C clients while dealing with B2B sales teams. I was also responsible for the digital marketing strategy for three of the group's brands (Margres, Love Tiles, Outelet Ceramic Tiles).

At KARE, a German interior design company producing bold, out of the ordinary design pieces, I started as Sales Executive for both offline and online channels, running orders and customer service. I've quickly jumped into the digital marketing side of the operations by managing the company's website, online orders and social media initiatives.

I've worked at Fnac for five years, from way before College until finishing my graduation. I was part of the Customer Service Team, supervising and ensuring sales tasks (opening/closing store, daily account reconciliation and payroll verifications) while managing a team of ~20 people. Key responsibilities: - Ticket line front desk (book/sell tickets for events)- Reception clerk (products returns and exchanges, invoices, tax-free paperwork)- Assisting customers with their… Show more I've worked at Fnac for five years, from way before College until finishing my graduation. I was part of the Customer Service Team, supervising and ensuring sales tasks (opening/closing store, daily account reconciliation and payroll verifications) while managing a team of ~20 people. Key responsibilities: - Ticket line front desk (book/sell tickets for events)- Reception clerk (products returns and exchanges, invoices, tax-free paperwork)- Assisting customers with their inquiries regarding loyalty card program and its benefits, such as payments done with Fnac credit card Show less

While graduating from Marketing & Advertising course, I was given the chance to do an internship as Communication Intern. The main activity focused on live events production, reaching out to artists/managers/production houses/publishers, content writing/editing for bi-weekly cultural agenda and managing in-store advertising campaigns, from production to implementation.