Barbara Sá Email & Phone Number

Rio De Janeiro, Brazil

Rio De Janeiro, Brazil

Aiming to identify new business opportunities for Upstream products in Brazil and Latin America, I currently work on opening new sales fronts to our businesses, including the CRM marketing & multichannel platform, and explore expansion of existing businesses in digital sales and e-commerce for customer acquisition, monetization and retention.

Rio De Janeiro, Brazil

Responsible for revenues and operations in LATAM Business (TIM, Oi, Claro and Vivo - approx. 20% of the Upstream result worldwide). Interactions with senior executives at the carriers to define strategies and leverage the business. Working with several departments, managing deliveries for pre and post segments, as well as digital sales and mobile advertising projects. Results: growth of 13.8% YoY, target surpassed by 16%.

Rio De Janeiro Area, Brazil

Responsible for deliveries, revenues, and results related to TIM account in Brazil. Senior level contact within the carrier, discussing the strategies for new products and the leverage of businesses. Working with many different departments at the MNO, I support projects for pre-paid, post-paid, for digital sales and mobile advertising while managing the relationship and clients in all spheres.

Rio De Janeiro

Go to market strategy and implementation for the mobile post-paid customers. The activities embrace financial analysis, multiple-channel strategies to achieve gross and revenue targets, product evolution and development. The objective was to deliver a customer-based solution with the right price aiming greater acquisition and net-adds, leveraging the revenue for the company.

Rio De Janeiro Area, Brazil

Part of the mobile executive team at one of the big four telecommunications enterprises in Brazil, I am in charge of the management, intelligence, and innovation of value added services - VAS, e.g., voice messages, apps, mobile promotions, mobile content, mobile advertising, mobile payments and so forth. We define the carrier services' portfolio, work on the development of new sales channels, we lead mobile marketing innovation initiatives, we manage relationship with business partners, and also work on customer relationship strategies and management. I am also in charge of KPI (revenues, costs, gross, churn, EBITDA margin, ad hoc analysis, and quality of services)

Management of marketing, communications and sales strategies for hospitality tickets and general public tickets for the Rio 2016 Olympic and Paralympic Games (total revenue of R$ 1.4 billions). Definition and implementation of marketing strategies; management of e-commerce for ticket sales and also communication channels; CRM of ticketing database (~2.2 millions of customers). Sales and post-sales support for the hospitality programme, helping in the development of sales system, and also negotiating contracts with marketing partners (R$ 150 milllions).

Rio De Janeiro Area, Brazil

Marketing (Mobile Internet)Monetization of Mobile Data Service, developing market and customers’ analysis to identify opportunities for product launches, deals and partnerships. Responsible for strategy and product improvements and implementation, with strong performance in customer segmentation and CRM strategies. Development of ATL and BTL communication campaigns to stimulate product trial.Brand Communication – Sponsorship & Events: FIFA World Cup Development of a plan for an integrated business, branding and activation strategy in order to monetize 2014 FIFA World Cup sponsorship, leading all marketing fronts with FIFA, advertising agencies and the interface with Octagon (sports agency) to ensure all deliveries programmed.Direct Channels - Direct Channel Project Implementation of Oi’s multi-channel strategy by opening 75 direct points-of-sale simultaneously, assuring logistics, taxes, systems, stock units, uniforms, and human resources and so forth.International Business Development – TV Expansion Project Project for identifying business opportunities for Oi in the TV market, either through vertical integration or by expanding the business. Conduction of an investigation of main Latin American countries, as well as scenarios of convergence and growth of pay-TV in the world.

Development of consulting and market intelligence projects in different industries, conducting research and benchmark of products and services to identify the best practices to improve business of each customer.

Rio De Janeiro Area, Brazil

Benchmarking research about opportunities and businesses in the motorsports industry. This work contributed with the marketing planning of some Rio 2016 facilities.

Responsible for budget control. Provided assistance for the development and implementation of advertising campaigns and also events focused on the employees.

Msc In Business Administration, Marketing And International Business

Undergraduation, Advertising And Publicity

Undergraduation, Business And Marketing

Activities and Societies: Ohio Swimming & Diving Team