Barbara Fowler Email & Phone Number

I teach Social Media and Digital Marketing Courses at The College of Charleston. Take on Interim Chief Marketing Officer Assignments. Conduct Workshops on Management Development Topics: Leading a Culturally Diverse Organization, Women as Sales Leaders, Turning Around a De-motivated Sales Organization, Building a Sales Culture, Handling Difficult Conversations.

Houston, Tx, Us

In today's challenging environment, companies must change and grow in order to prosper. But companies cannot always afford a Chief Marketing Officer to lead the implementation of growth plans. Chief Outsiders offers a solution: A Fractional CMO to oversee marketing, strategy, and implementation, who is paid based on business results. And for a fraction of the cost of hiring a full time Chief Marketing Officer.

Responsible for Field Training and Development for Prudential's Life Planner Operations.Developed Chief Marketing Officer Training Program for all international CMOs.Accountable for ensuring that all training programs for Field Personnel in eight countries is carried out as required.Oversaw the review and updating of programs for Life Planners, Sales Managers and Agency Managers.

Responsible for Pramerica Poland's Field Organization. Transitioned Pramerica by reintroducing the PII model of Needs Based Selling. Served as Senior Advisor to Polish President on the proper implementation of "Life Plannership". Accountable for the development of the Polish Field Executives. Oversaw the revision of all training techniques and materials and the retraining of Agency and Sales Managers. Developed new management training concepts concentrating on "Servant Leadership" principles. Developed and introduced new products to include select one year term, hospital income rider and variable life. Handled many difficult Human Resource issues. Worked closely with the field to build morale and inspire loyalty. Developed synergy between home office and field.Hewitt Best Employer's Survey 2007 stated, "Pramerica achieved an engagement level of 75% which was higher by 27 ppt than the average in Poland. What is interesting from Hewitt's experience perspective, the engagement level of Agents was almost 30 ppt higher than that of HQ employees: usually the difference is the other way around".

In charge of initial start up of Prudential Seguros Argentina Field Operation. Developed Products, Compensation, Compliance, Policies and Procedures. Responsible for recruiting training and supervising Argentine marketing executives. Advised President on proper implementation of Prudential's business strategy. Recruited a group of 36 sales managers, trained them in the model of selling protection based life insurance. Developed their management skills and opened eight agencies in Buenos Aires in 1999 and seven agencies in other cities in 2000. Oversaw plan of hiring and training new Life Planners.Overcame Argentine financial crisis in 2001-2003 and continued to operate as other companies withdrew from country. Company won award for one of Argentina's most admired companies a year after transfer to Poland.

Spent time in Brazil and Japan developing knowledge base. Appointed to lead Argentine Field Project.

Agency Director. Accountable for Recruiting, Training and Developing insurance agents and Financial Planners. In charge of compliance and agency procedures. Won Citation for Sales Excellence. Sold Life, Health, Disability and Investment Products. Fee-based Financial Planning. NASD License 6, 7, 22, 63, 65.

Responsible for Field Training in sales and sales management, including new products, compliance, advanced markets for region

Responsible for training in Business and Estate Planning. Implemented Business Insurance Program for Executive Compensation. Developed basic Agent Training. In charge of New Jersey, Metropolitan New York City and European Marketing Operation.

Jd, Law

Llm, Taxation

Clu, Chfc, Financial Planning

Ba, Business Administration

Education record