Esi Creative Director
Current
Dec 2018 - Present
AeroLeads people directory · profile
Barbara M. Email & Phone Number
Digital Product Strategist
at
projekt202
1 work email found
@projekt202.com
8 phones found area 312, 847, and 888
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Digital Product Strategist
Location
Greater Chicago Area, United States
Company size
Who is Barbara M.? Overview
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Quick answer
Barbara M. is listed as Digital Product Strategist at projekt202, a with 301 employees, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at projekt202.com, phone signal with area code 312, 847, 888, and a matched LinkedIn profile for Barbara M..
Barbara M. previously worked as ESI Creative Director at Projekt202 and VP Digital at Chicago Public Media. Barbara M. holds Master Of Business Administration - Mba from The University Of Chicago Booth School Of Business.
Company email context
Email format at projekt202
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*@projekt202.com
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Profile bio
About Barbara M.
I am a digital native with over 20 years of diversified digital experience. Highly strategic yet grounded in strong operational skills I work from boardroom to scrum room. I develop effective digital strategies by leveraging data to reveal key user needs and marketplace opportunities and then put a plan in place to capitalize on them. A strong track record across senior leadership roles in both product management and digital marketing, I know how to work closely with technology to drive business outcomes and get things done. Effective in both growth and turnaround situations where building great teams and driving continued performance improvement is essential.Skill Set: Product Management: Website Design and Usability, Product Lifecycle Management, E-Commerce, Product Development, Agile DeploymentAnalytics: Segmentation, Market Research, Analysis, Reporting, Measurement, Data Modeling, Data MiningDigital Media: Search Engine Marketing, Online Advertising, Email Marketing, Social Media, Direct Marketing, General Advertising, Branding, Media Planning
Listed skills include Development, Product Development, Marketing, P&L Management, and 2 others.
Current workplace
Barbara M.'s current company
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Projekt202
11 roles
Barbara M. work experience
A career timeline built from the work history available for this profile.
Vp Digital
Aug 2017 - Aug 2018
Svp Marketing
Lead all marketing functions for this leading secondary ticket marketplace site. Drive consumer insight analytics including transactional data analysis, third-party data overlays, quantitative research, and mobile ethnography to inform overall business strategy including brand, content and website feature development. Build a high-performing team across digital marketing capabilities (email, search, social, etc.) as measured by ROMI (return on marketing investment) and market share performance.
Jan 2017 - Aug 2017
Data Strategist Contractor
Generate key insights into emerging consumer needs and marketplace dynamics by rapidly data mining extensive Epsilon marketplace and consumer databases. Complement internal data with cost effective quantitative research techniques including machine learning, online quantitative surveys, and mobile ethnography to get a complete picture of consumer behavior, needs and marketplace opportunities. Worked with client teams to leverage insights for product development, go-to-market planning, and brand positioning.
Apr 2016 - Dec 2016
Vp Product
Led the overall product management organization at this leading online automotive website. Manage all aspects of the product lifecycle including developing the strategic roadmap, concept, prototype and pilot testing, day-to-day optimization of existing features and functionality, and implementation of all new features and functionality. Developed two new business lines in service and trade-in. Accelerated product development 5x through improved product development processes.
Apr 2013 - Nov 2015
Head Of E-Commerce And Digital Marketing
Lead all E-Commerce and related online marketing efforts for CDW.com the leading re-seller of computer hardware, software and related services in North America and an Internet Retailer Top Ten site at over $2BN in sales. Manage overall online business performance, site strategy, design and production, as well as paid and organic search, social media, email and online advertising programs.
Oct 2006 - Apr 2013
Svp And Managing Director
Led the Chicago office for this interactive agency. Responsible for client service delivery across all capabilities, business development and P&L management. Prior to this role, responsible for leadership of client relationships in Boston, London and Chicago including GM, Ericsson, Eli Lilly, and Allstate.
Jan 1997 - Sep 2006
Strategy Consultant
Advise on brand positioning and new product development.
Jan 1996 - Jan 1997
Independent Consultant
Advised on sales and marketing strategies for the Notes application.
Jan 1994 - Jan 1996
Sales And Marketing Management
Strategic planning, product development, P&L management, trade account development, sales force realignment.
Jan 1991 - Jan 1994
Consultant
Provided advice to Fortune 500 companies on improving profitability and marketplace position.
Jun 1988 - Dec 1990
Team & coworkers
Colleagues at projekt202
Other employees you can reach at projekt202.com. View company contacts for 301 employees →
GB
Gerald Barnes
Colleague at Projekt202Chicago, Illinois, United States
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AL
Andrey Linken
Colleague at Projekt202Indonesia
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HP
Herry Prabu
Colleague at Projekt202Malaysia
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MF
Mira Fira
Colleague at Projekt202Sarawak, Malaysia
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HB
Harry Bennett
Colleague at Projekt202Indianapolis, Indiana, United States
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EO
Elliott Oneal
Colleague at Projekt202Ellenwood, Georgia, United States
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SQ
Sofia Qureshi
Colleague at Projekt202Little Elm, Texas, United States
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RA
Rohma Ar
Colleague at Projekt202Selangor, Malaysia
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JT
Joshua Turner
Colleague at Projekt202Tulsa, Oklahoma, United States
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FB
Frank Barnhardt
Colleague at Projekt202Fairfax, California, United States
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Gerald Barnes
Colleague at Projekt202Chicago, Illinois, United States
View →
AL
Andrey Linken
Colleague at Projekt202Indonesia
View →
HP
Herry Prabu
Colleague at Projekt202Malaysia
View →
MF
Mira Fira
Colleague at Projekt202Sarawak, Malaysia
View →
HB
Harry Bennett
Colleague at Projekt202Indianapolis, Indiana, United States
View →
EO
Elliott Oneal
Colleague at Projekt202Ellenwood, Georgia, United States
View →
SQ
Sofia Qureshi
Colleague at Projekt202Little Elm, Texas, United States
View →
RA
Rohma Ar
Colleague at Projekt202Selangor, Malaysia
View →
JT
Joshua Turner
Colleague at Projekt202Tulsa, Oklahoma, United States
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FB
Frank Barnhardt
Colleague at Projekt202Fairfax, California, United States
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4 education records
Barbara M. education
Master Of Business Administration - Mba
Master Of Business Administration - Mba
FAQ
Frequently asked questions about Barbara M.
Quick answers generated from the profile data available on this page.
What company does Barbara M. work for?
Barbara M. works for projekt202.
What is Barbara M.'s role at projekt202?
Barbara M. is listed as Digital Product Strategist at projekt202.
What is Barbara M.'s email address?
AeroLeads has found 1 work email signal at @projekt202.com for Barbara M. at projekt202.
What is Barbara M.'s phone number?
AeroLeads has found 8 phone signal(s) with area code 312, 847, 888 for Barbara M. at projekt202.
Where is Barbara M. based?
Barbara M. is based in Greater Chicago Area, United States while working with projekt202.
What companies has Barbara M. worked for?
Barbara M. has worked for Projekt202, Chicago Public Media, Vivid Seats Llc, Epsilon, and Cars.Com.
Who are Barbara M.'s colleagues at projekt202?
Barbara M.'s colleagues at projekt202 include Gerald Barnes, Andrey Linken, Herry Prabu, Mira Fira, and Harry Bennett.
How can I contact Barbara M.?
You can use AeroLeads to view verified contact signals for Barbara M. at projekt202, including work email, phone, and LinkedIn data when available.
What schools did Barbara M. attend?
Barbara M. holds Master Of Business Administration - Mba from The University Of Chicago Booth School Of Business.
What skills is Barbara M. known for?
Barbara M. is listed with skills including Development, Product Development, Marketing, P&L Management, C++, and Sales.
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