Prof. Francesca Barbarancia Email & Phone Number

Rome, It

Rome, Latium, Italy

I currently teach: Digital Content Management and Social Media Management

Rome Area, Italy

I teach International Business and Principle of Marketing (which is enrolled in the Educational Learning Program)

Rome, Latium, Italy

Professor - International Marketing Class project with real practice coordinated with Zetema Progetto Cultura. Students designed the new digital Roma Pass

Rome, Latium, Italy

Rome Area, Italy

La realtà aumentata su tablet ricostruisce perfettamente gli interni e la vita di castelli, abbazie, palazzi storici, nonché vicende documentate nei musei. Histovery, la società che già fornisce questa tecnologia ai Castelli della Loira, cerca luoghi storici in Italia per applicarla. Histovery organizza anche eventi all'estero per promuovere i luoghi che utilizzano la sua tecnologia. Esempi: Museo D-Day della Normandia da esibire negli USA, e i Castelli della Loira in Italia, in occasione dei festeggiamenti per i 500 dalla morte di Leonardo da Vinci. Partner tecnologico: Huawei

Rome Area, Italy

For the leading Italian Tourist marketing Company, I’m in charge of defining the strategic editorial and marketing strategy to blend together the network's travel sites and position Valica in the market, empowering its SEO value.Therefore I defined and managed new digital formats such as:▪ “Destinations” It's a scalable social media formats targeted to Tourism Boards, T.O., Travel ensurance, etc. which uses Influencers to engage the target audience▪ “Magazine Valica" (www.magazine.valica.it) is a site built like a matrix with SEO and Social media components.

Rome Area, Italy

As Manager of the one of the Company’s property, SiViaggia.it, I’m leading a team of people and coordinating activities cross departments, responsibilities include:▪ Set up the editorial and commercial strategy, cohordinating with and supporting the Sales department, also creating opportunity of new business▪ Strength SiViaggia brand and reputation by positioning it in the National and International market (also with link building on prestigious site and Organization to raise the brand’s SEO). ▪ Data analysis / KPI monitoring and reporting to the company's board of directors.▪ Closing Partnership B2B, and liaison with other market players (Institutions/Organizations/Press) to create cross media communication projects (web/radio/social media) which would create value for both our site and our partners. Among all:▫ Italian Consulates worldwide (including China with the Chongqing Province)▫ University of Pisa Sant’ Anna – Istituto Galileo Galilei – brench in Chongqing▫ Royal Geographic Society, London▫ America Oggi, NJ, U.S.A. (leading American newspaper in Italian language)▫ National and International Tourist Boards▪ KPI track analysing to define and implement the marketing/Communications/Editorial strategy▪ Administering yearly budget▪ Attending main Trade and Fair events. PR and Press releases activities

Rome Area, Italy

Part of the new Trade Marketing department, I'm responsible for managing the ADV Offer and Communication within the Corporate's site, prepare trade marketing materials, organize Trade events and formative sessions for Sale persons, providing them with direction on new products and trade strategy.

Rome Area, Italy

▪ Identify business oportunity. Define win-win business models, negotiating contracts with partners and managing relationships with them. Maximise the number of partners, creating new streams of value and scale, also by modelizing business models. ▪ KPI Partnerships analysing, providing charts and presentations to the Company management board and the external market. ▪ Responsible for Libero Online Couponing offer, realized through partnership with third party

Rome Area, Italy

Rome Area, Italy

I've worked for the Company when it entered the Italian market, managing direct marketing campaigns to raise brand awareness and acquisition of new users

Rome Area, Italy

▪ Building and managing a key in hand project targeting Tourist Boards and Tour Operators (National and International) aimed both, to enlarge the quality content offer to users, and to draw revenues by selling them additional visibility on the site. ▪ Business developing by building up relevant partnerships with national and international market payers.

Responsible for the portal internet partnerships. Developed business model strategies aimed to growth site traffic, contents, and revenues

Business development, web market scouting aimed to develop new business opportunities for Libero Italian Portal. Managing the partnerships to reach the Company's goals in terms of budget and traffic.

Product Manager responible for IPTV interface, navigation and content development/acquisition through deals with national and international satellite channels.

Responsible for online/off line marketing-communications and business strategy.

Developed from scratch the first Wind Wap/GPRS mobile portal adapting the exising fixed Libero portal services (Mail, Chat, News, Finance) to the mobile interface and enritching it with new mobile features (location services, wap download, wap push and pull, post terminated payed SMS, mobile advertising, etc.).In charge to define the Wap portal strategy and commercial launch.

Part of the start up grup of IOL Portal (future Libero), helped developing the strategy, business, applications (Community Digiland, News2000, Classified, etc.), contents throught acquisitions and co-branded sites

Part of the Italian Department start up with the launch of two new TV channels. Television Programming coordinator. Managed focus group and marketing research, created marketing plan and strategy, included public relation activities with social events and promotions aimed to reach the audience.

Rome Area, Italy

I taught a ISL (Italian as a second language) course at Fordham University in the Summer camp in Rome.

Greater New York City Area

I was part of the Multichannel Advertising Bureau, the International Division of the U.S. CableTV Advertising Bureau. My duties, as an intern, were: help with marketing research, on-site media presentations, multicultural marketing and media updates in order to promote advertising via cable and satellite vs. broadcasting

Certificate In Online Teaching Course: Design And Facilitate, Online Education And Teaching

OTC: Facilitate Learning outcomes of the course: - effective use of instructional technologies such as Sakai, Zoom, Panopto.

Master In Public Communications, (Internet Communications, Business And Marketing)

Activities and Societies: Italian Litterature Professor's Assistant. Helped him with the organization of the yearly summer semester.

Laurea In Philosophy. 110/110 Honors Cum Laude, (Philosophy Of Language, Logic)

Activities and Societies: Professor's Assistant. Helped organizing worldwide conferences and seminars.Dissertation title: "Grammatiche.

High School, Liberal Arts And Sciences/Liberal Studies